Paid search that buys customers, not clicks.

We quote one monthly management number based on the surfaces in scope and the complexity of your measurement, not a percentage that rewards us for spending more of your money. Media budget stays yours and is paid directly to the platform. Before you commit, you get the audit findings and a forecast of what the account can realistically do — including the cases where the honest answer is to fix the website or the offer first.

Work backwards from your own numbers rather than an industry rule. If the average cost per lead in US search is $66.69 (WordStream, 2026) and your sales team closes one in four qualified leads, your customer acquisition cost is roughly four leads plus management. We build that model with your close rate and average order value at the audit, so the budget conversation is arithmetic instead of opinion.

We start in your existing account almost every time, because the conversion history is an asset and a new account resets the learning. The exception is an account whose data is so contaminated that no bid strategy can be trusted — and if we recommend a rebuild we show you the evidence first.

Often, but never as an excuse to stop looking. PMax works when the feed is clean, the assets are real, brand traffic is excluded and someone reads the channel breakdown monthly. With 71% of advertisers now running it (Fluency, 2025), the advantage is no longer in using it — it is in running it with guardrails while your competitors leave it on default.

As their own tier with their own budget, reported separately. Brand traffic is cheap and looks fantastic inside a blended cost per acquisition, which is exactly why mixing it with non-brand hides whether your paid search is actually growing anything. We show both numbers every month.

Yes, and it is usually the biggest available win. We pass qualification outcomes back from your CRM so the bidding optimises toward the leads your sales team can close, tighten match types and negatives around the queries that never qualify, and add friction where friction filters. Volume often drops slightly while revenue rises; we say that in advance so nobody is surprised by the chart.

One weekly working session with the specialists who touch the account and one written monthly review: performance against target, what we changed, what we learned, what is next. Live dashboards are available whenever you want them, but decisions get written down.

Yes. Feed quality is most of Shopping performance, so titles, attributes, images, availability and Merchant Center diagnostics are part of the work rather than a separate invoice. Products are classified into tiers so budget follows margin and the long tail gets fixed instead of quietly funded.

They share the same demand data, so we run them together. Paid search validates which queries convert within weeks; SEO then takes the ones worth owning permanently, which lowers your blended cost per customer over time. Clients running both usually shift budget between them deliberately by quarter instead of defending two separate plans.

Home services, healthcare, professional services, eCommerce and B2B software, with vertical playbooks where the auction behaves differently — for example eCommerce and roofing. If we do not have real proof in your category we will say so and show you the closest work we have.

Yes, deliberately and with your money treated as your money. We already run ChatGPT Ads for clients who want early positioning, and we report it as the land-grab bet it currently is rather than dressing it up as a proven channel.

Judge any PPC agency on artefacts, not slides. Ask which senior person does the daily account management and how many other accounts they carry. Ask to see a real search term mining document, a negative keyword list with dates on it, and the last monthly review an existing client received. Ask how the agency is paid: a percentage of ad spend rewards spending more, which is not the same as growth. The best Google Ads agencies are specific about which industries they have proof in, honest about where paid search is the wrong first investment, and happy for you to own every asset. Most digital marketing agencies fail that last test.

Yes — we are a full digital marketing partner rather than a single-channel PPC shop, and paid search is one service inside that. Search advertising, shopping, social advertising, SEO, web design and creative production sit under one plan and one revenue number, with a specialist per channel instead of one generalist stretched across five ad accounts. Clients who buy two or more services get a blended cost per customer we can actually manage, because budget can move to whichever channel is compounding fastest that quarter.

Your Google Ads and Microsoft Ads accounts, Google Analytics, Merchant Center, Search Console, call tracking and your CRM — plus our own reporting layer for the monthly review. Everything stays in your accounts. We are happy to work inside whatever project management and approval tools your marketing team already uses rather than forcing another portal on it.