Immo Alternatif

One promise, one form

Immo Alternatif buys single-family homes, condos and multi-unit buildings directly from owners in Québec, in any condition, without listing them on the market.

Industry

Real estate — direct property acquisition

Location

Québec, Canada

Company size

Private real estate investment group

Immo Alternatif website — screen 1
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Immo Alternatif website — screen 3
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01 — The challenge

The people who need this the most trust it the least.

Owners who sell directly are usually solving something urgent — a succession, a separation, a building they can no longer maintain, a move that cannot wait for a six-month listing. That urgency attracts a category of offer people have learned to be suspicious of, so the objections arrive before the enquiry does: is this a lowball, is there a commission, who pays the notary, what happens to my tenants.

Every question left unanswered on the page becomes a reason not to fill the form.

*

24 h

No-obligation offer window the page is built around

*

3

Steps from form to formal offer

*

0

Commission charged to the seller

Art-directed residential property scene representing Immo Alternatif's industry

02 — Our approach

Answer every objection on the way down, and keep the form in view the whole time.

We built a single WordPress page that pairs the offer form with the argument. The hero states what is bought, in what condition, and qualifies the property in the same breath — single-family, condo, multi-unit — with the phone number beside the form for people who would rather talk.

The page then walks the three steps of the process in plain language: form, meeting, formal offer, with the timeframes attached. The advantages section takes the objections one at a time — sold as-is with no renovations, contents left behind, transparency on how the price is reached, private financing so the transfer is fast, no commission, moving support and a referral bonus — each one a short block rather than a wall of reassurance.

A full FAQ closes the page on the remaining hesitations, with the same form repeated underneath so the decision never requires scrolling back up.

03 — The results

A single page that converts urgency into a qualified enquiry.

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Full one-page layout of the Immo Alternatif site
Hero — we buy buildings in any condition, with the 24h offer form
How it works: form, meeting, formal offer
Advantages of selling directly: as-is, no commission, fast financing
FAQ and final conversion prompt
Over 253x 5-star
reviews

Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!

Emma-Reese

CMO @Prompta

750+ brands
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See all Testimonials

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