Immo Alternatif
One promise, one form
Immo Alternatif buys single-family homes, condos and multi-unit buildings directly from owners in Québec, in any condition, without listing them on the market.
01 — The challenge
The people who need this the most trust it the least.
Owners who sell directly are usually solving something urgent — a succession, a separation, a building they can no longer maintain, a move that cannot wait for a six-month listing. That urgency attracts a category of offer people have learned to be suspicious of, so the objections arrive before the enquiry does: is this a lowball, is there a commission, who pays the notary, what happens to my tenants.
Every question left unanswered on the page becomes a reason not to fill the form.
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24 h
No-obligation offer window the page is built around
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3
Steps from form to formal offer
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0
Commission charged to the seller
02 — Our approach
Answer every objection on the way down, and keep the form in view the whole time.
We built a single WordPress page that pairs the offer form with the argument. The hero states what is bought, in what condition, and qualifies the property in the same breath — single-family, condo, multi-unit — with the phone number beside the form for people who would rather talk.
The page then walks the three steps of the process in plain language: form, meeting, formal offer, with the timeframes attached. The advantages section takes the objections one at a time — sold as-is with no renovations, contents left behind, transparency on how the price is reached, private financing so the transfer is fast, no commission, moving support and a referral bonus — each one a short block rather than a wall of reassurance.
A full FAQ closes the page on the remaining hesitations, with the same form repeated underneath so the decision never requires scrolling back up.
More on this work: Web Design · Web Development.
One page, one form
The offer form stays visible while the
objections get answered.
We built a single WordPress page that pairs the form with the argument. Hero states what gets bought and in what condition, with phone number beside the form. Then the process in plain language—form, meeting, formal offer—with timeframes attached. Advantages section takes objections one at a time as short blocks, FAQ closes the remaining hesitations, same form repeated at the bottom so nobody scrolls back up.
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03 — The results
Urgency now converts into a qualified property enquiry.
A single page now handles the entire argument and the intake. The hero qualifies the property type in the same breath as the promise, the process section attaches real timeframes to each step, and the advantages blocks address what used to stop people before they filled anything out.
The form appears twice—once at the top beside the phone number for people who already know, once at the bottom after every objection has been closed. No scrolling back, no hunting for the next step.
CASE STUDIES
Case studies
Website Portfolio
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