Busuu · Language learning app · Performance-driven user acquisition · 2026
How Busuu showed real language learning instead of describing it
Every language app makes the same promise. The difference is whether you believe anyone actually kept it.
450+
total assets
from 60+ activated creators
The results, up top — every number is in the strip below
450+
total assets
across the campaign
60+
creators activated
showing real use cases
300+
live Instagram posts
sustained presence
100+
live Instagram stories
format-specific briefs
Acquisition-focused
not brand awareness
built to convert
01 — The challenge
A promise every competitor makes identically.
Busuu competes in a category where every app claims fluency and every ad looks alike — cheerful people, flags, streak counters.
What is actually persuasive is seeing the language used in a real situation.
“Everyone promises fluency in three months. Nobody believes it. What people believe is watching someone order coffee in a language they only just learned.”
So creators demonstrated real-life use cases rather than app features.
02 — Our approach
60+ creators showing real-life use cases in feed and stories.
Over sixty creators were activated to show real-life language learning situations — using the language, not describing the app — across in-feed posts and stories.
The programme produced 450-plus total assets, with 300-plus live Instagram posts and 100-plus live stories, giving acquisition a deep and varied library.
03 — What we did
What the campaign actually consisted of.
The working parts behind the Busuu numbers above.
60+ creators activated
Real situations, real languages
Creators demonstrated use rather than describing features.
Creator asset grid
Feed and stories
Two behaviours, two formats
In-feed posts and stories were briefed differently to match how each is watched.
Creative from the campaign
300+ live posts
Sustained presence
More than three hundred live Instagram posts kept the campaign continuously visible.
Reported posting summary
450+ total assets
A library for acquisition
The asset pool gave paid acquisition genuine choice rather than a handful of ads.
Reported asset counts
The stack we ran it on
Meta Ads Manager
Paid social
TikTok Ads Manager
Paid social
Creator sourcing
Casting
Spark Ads & whitelisting
Amplification
Frame.io
Creative review
Canva
Creative
GA4
Analytics
Looker Studio
Dashboards
“Web Tonic did in six weeks what our last two agencies couldn't in a year — and for the first time we could see every dollar of it”
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