iTrustCapital · Crypto retirement investing app · UGC & paid media · 2026
How iTrustCapital doubled conversion rate and halved acquisition cost
Financial products with a funding step have two conversion problems: signing up, and actually depositing.
65%
decrease in CAC
while conversion rate doubled
The results, up top — every number is in the strip below
100%
increase in conversion rate
measured on funded accounts
65%
decrease in CAC
while conversion improved
400+
deposit accounts every month
funded, not just opened
30%
increase in CTR
creative earning attention
UGC-led
plain-language explanation
for a complex product
01 — The challenge
Getting people to fund an account, not just open one.
iTrustCapital lets people hold crypto inside retirement accounts — a high-consideration product where the meaningful conversion is a funded deposit account, not a registration.
Creative that wins sign-ups does not necessarily win deposits.
“An account with no money in it is not a customer. Half our marketing was optimising for the wrong half of the funnel.”
So creative testing was pointed at funded accounts.
02 — Our approach
UGC-led creative testing measured on deposits and CTR.
Performance-driven creative testing paired UGC with structured media buying, measured against funded deposit accounts rather than sign-ups.
Conversion rate rose 100%, click-through rate rose 30%, customer acquisition cost fell 65%, and the account produced 400-plus deposit accounts a month.
More on this work: Performance Creative.
03 — What we did
What the campaign actually consisted of.
The working parts behind the iTrustCapital numbers above.
Deposits as the KPI
Funded accounts, not sign-ups
Optimisation targeted funded deposit accounts.
UGC-led creative
Real investors, plain language
UGC explained a complex product in language the audience uses.
Structured testing
Media buying matched to creative
Creative and buying were changed together rather than in isolation.
CVR +100%, CAC −65%
Both sides improved
Conversion rate doubled while acquisition cost fell 65%.
04 — The results
Conversion rate doubled and CAC cut 65% with 400+ deposits a month
The stack we ran it on
Meta Ads Manager
Paid social
TikTok Ads Manager
Paid social
Creator sourcing
Casting
Spark Ads & whitelisting
Amplification
Frame.io
Creative review
Canva
Creative
GA4
Analytics
Looker Studio
Dashboards
National Consumer Panel — UGC-driven acquisition & paid media
CPI −30% · CPA −20%
National Debt Relief — UGC, performance creative & influencer strategy
CVR +25% · CAC −30%
New Balance — Casting, post-production & influencer marketing
7 athletes · 750k audience
"Their transparency, attention to detail, and collaborative approach made them feel like an extension of our own team."
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