iTrustCapital · Crypto retirement investing app · UGC & paid media · 2026
How iTrustCapital doubled conversion rate and halved acquisition cost
Financial products with a funding step have two conversion problems: signing up, and actually depositing.
65%
decrease in CAC
while conversion rate doubled
The results, up top — every number is in the strip below
100%
increase in conversion rate
measured on funded accounts
65%
decrease in CAC
while conversion improved
400+
deposit accounts every month
funded, not just opened
30%
increase in CTR
creative earning attention
UGC-led
plain-language explanation
for a complex product
01 — The challenge
Getting people to fund an account, not just open one.
iTrustCapital lets people hold crypto inside retirement accounts — a high-consideration product where the meaningful conversion is a funded deposit account, not a registration.
Creative that wins sign-ups does not necessarily win deposits.
“An account with no money in it is not a customer. Half our marketing was optimising for the wrong half of the funnel.”
So creative testing was pointed at funded accounts.
02 — Our approach
UGC-led creative testing measured on deposits and CTR.
Performance-driven creative testing paired UGC with structured media buying, measured against funded deposit accounts rather than sign-ups.
Conversion rate rose 100%, click-through rate rose 30%, customer acquisition cost fell 65%, and the account produced 400-plus deposit accounts a month.
03 — What we did
What the campaign actually consisted of.
The working parts behind the iTrustCapital numbers above.
Deposits as the KPI
Funded accounts, not sign-ups
Optimisation targeted funded deposit accounts.
Reported campaign metrics
UGC-led creative
Real investors, plain language
UGC explained a complex product in language the audience uses.
Creator asset grid
Structured testing
Media buying matched to creative
Creative and buying were changed together rather than in isolation.
Creative from the campaign
CVR +100%, CAC −65%
Both sides improved
Conversion rate doubled while acquisition cost fell 65%.
Reported efficiency metrics
The stack we ran it on
Meta Ads Manager
Paid social
TikTok Ads Manager
Paid social
Creator sourcing
Casting
Spark Ads & whitelisting
Amplification
Frame.io
Creative review
Canva
Creative
GA4
Analytics
Looker Studio
Dashboards
“Web Tonic did in six weeks what our last two agencies couldn't in a year — and for the first time we could see every dollar of it”
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