Creative that earns the click.

Four things, in a repeating loop. It protects the signal: checking events, values and match quality, because everything the platform decides is downstream of that. It manages structure and budget: consolidating what is fragmented, moving money on evidence, and keeping changes inside test windows. It supplies creative: new concepts, new hooks, new formats, on a cadence rather than when someone has time. And it reports profit honestly, including the months when the answer is uncomfortable. The daily fiddling that looks like work in a screen share is mostly what stops accounts learning.

Auction prices vary by industry, offer and season, so treat any single number as a starting point. WordStream's study of more than 1,000 campaigns puts average cost per click at $0.70 for traffic campaigns and $1.92 for leads campaigns, with an average cost per lead of $27.66 — against $5.26 per click and $70.11 per lead on Google Ads. What actually decides your cost is the offer, the creative and what happens after the click. In the first audit we model your realistic range from your own history and margins, with the assumptions written down.

Enough for the delivery system to learn without starving, which in practice means a few thousand a month for most businesses, plus creative production. Below that the account spends its life in learning phases and every result is noise. If your numbers do not support it yet, we will tell you before you sign and suggest where the money works harder first — often local search, email or fixing the landing page. When you are ready we start deliberately: one market, one offer, one clean structure, then scale on evidence rather than opening ten campaigns and hoping.

Both, deliberately. Advantage+ carries a large share of spend now — Meta said it reached a $75 billion annual revenue run rate in Q2 2026 — and it genuinely works when the signal is clean, the catalogue is healthy and the creative pool is deep. What it does not do is rescue broken tracking or thin creative; it just spends faster. We usually run an Advantage+ core alongside a small manual set where we need control — a new market, a margin-sensitive range, a test that needs isolation — and we review the split monthly rather than treating either as doctrine.

Yes, and it is where we start, because the fix is well understood. We deploy the Conversions API server-side alongside the browser pixel with correct deduplication, pass hashed customer information to raise match quality, import offline and CRM conversions so later sales count, and handle consent properly by region. Most accounts we inherit recover a large part of the events they were silently losing, and the platform starts optimising toward the outcomes that pay. Our Conversions API team builds it, and it stays in your accounts.

More than most brands expect, and the right answer scales with spend. On this platform the creative is the targeting, so a programme that ships a handful of new concepts and a wider set of variations each month keeps finding pockets of audience that a single hero asset never reaches. We plan the cadence against your budget and fatigue data rather than a fixed quota: when frequency climbs and click-through falls on a winning concept, the next batch is already in production. Everything we produce is yours, in source files, including the concepts that did not win.

From a queue of hypotheses, each written as a belief plus the metric it should move. A test gets a fixed window, a success criterion agreed in advance, and only one variable in play — hook, offer, format, audience or landing page — so the result teaches something reusable. We do not stop tests early because a first day looked good, and we do not run six overlapping experiments that make each other unreadable. Losing tests are reported as plainly as winners, since a queue of honest results is what makes the next quarter faster.

Three views, always labelled. Platform attributed performance, which is useful for comparing ads to each other. Blended performance across all marketing spend against total revenue, which is the number a business owner feels. And CRM or billing-confirmed revenue with contribution margin after cost of goods, shipping and fees, which is the number worth making decisions on. Where the budget justifies it we add a holdout or geo test to measure incrementality directly. Our attribution team builds that reporting so it survives the next platform change.

They do, provided the definition of success moves past the form fill. WordStream's benchmarks put Facebook cost per lead at $27.66 against $70.11 on Google Ads, and that gap is real — but cheap leads are only good news if they close. So we feed qualified lead, opportunity and closed value back into the platform, optimise toward the stage that predicts revenue, and report cost per sale next to cost per lead. Instant forms, landing pages and messaging flows each suit different sales processes, and we choose between them on how your team actually follows up.

Ask what they will do in week one: if the answer is not about tracking and structure, keep looking. Ask who makes the creative and how much of it ships each month, since that is where the results now come from. Ask how they report profit, and whether they will show you a real monthly review rather than a case-study slide. Ask who owns the ad account and assets at the end — the answer should be you, without negotiation. And ask what they would refuse to do. Good Meta ads agencies are comfortable saying a budget is too small or a landing page must be fixed first.

Often that is the better arrangement. Plenty of teams have someone capable running the day to day and need the foundation set and the creative engine built: signal repaired, structure simplified, a testing framework installed, reporting connected to the CRM, and a monthly strategic review. We do that, train the team, and stay available for the harder moments — a scaling push, a new market, a tracking break, a quarter where costs jump. It costs less than a full retainer and it keeps the day-to-day with the people closest to your customers.

Costs rise as you reach beyond the cheapest pockets of audience, which is normal and manageable if you plan for it. We scale in steps the delivery system can absorb rather than doubling budgets overnight, widen creative variety before widening budget, watch frequency and marginal return rather than average return, and set the efficiency floor with you in advance so nobody panics at a number that was always expected. When marginal return approaches the floor, the honest advice is to hold spend and invest in offer, creative and conversion rate instead — and we will give it.

The audit and rebuild phase is fixed-scope and quoted up front — tracking repair, restructure, initial creative batch and reporting — so you approve a number rather than an open commitment. Ongoing management is a monthly fee scoped to spend level, creative volume and how many markets you run. We do not price purely as a percentage of ad spend, because that rewards spending more rather than earning more, and we list production costs separately so you can see exactly what the money buys.