Booksy · Booking software for beauty and wellness businesses · Creator whitelisting · 2026
How Booksy grew business registrations 1,700% in three months
Booksy has to recruit two audiences at once: the businesses that take bookings and the customers who make them. This is the harder side.
1,700%+
increase in business registrations
within three months
The results, up top — every number is in the strip below
1,700%+
increase in business registrations
in three months
637%
MoM jump in app installs
month over month
92%
drop in cost per business registration
month over month
7×
increase in social media spend
scaled as efficiency improved
3
platforms
Google, Meta and TikTok
01 — The challenge
Recruiting salon and barber businesses, not just their customers.
Booksy needs beauty and wellness professionals to adopt its booking software — a decision made by a business owner, often mid-shift, usually on a phone.
Corporate SaaS creative does not reach that person. Other professionals in their field do.
“The person I need to convince is cutting hair right now. She will listen to another stylist showing her a booking screen, and to nobody else.”
So the acquisition strategy was built creator-first across three platforms.
02 — Our approach
Creator-first acquisition across Google, Meta and TikTok.
Creators from inside the beauty and wellness trade demonstrated the product to peers, with whitelisting running that content as paid across Google, Meta and TikTok.
Media spend across social grew 7×, app installs jumped 637% month over month, business registrations rose more than 1,700% in three months, and cost per business registration fell 92% — efficiency improving while volume scaled, which is the rare combination.
03 — What we did
What the campaign actually consisted of.
The working parts behind the Booksy numbers above.
Peer creators
Trade credibility over reach
Creators were working professionals in the categories Booksy serves.
Creator asset grid
Three platforms
Google, Meta and TikTok together
Whitelisted creator content ran across all three, each with native formats.
Creative from the campaign
7× spend increase
Scaled because efficiency held
Media spend across social grew seven-fold as cost per registration fell.
Reported spend summary
CPR down 92%
Volume and efficiency at once
Cost per business registration dropped 92% month over month while registrations grew.
Reported campaign metrics
The stack we ran it on
Meta Ads Manager
Paid social
TikTok Ads Manager
Paid social
Creator sourcing
Casting
Spark Ads & whitelisting
Amplification
Frame.io
Creative review
Canva
Creative
GA4
Analytics
Looker Studio
Dashboards
“Web Tonic did in six weeks what our last two agencies couldn't in a year — and for the first time we could see every dollar of it”
.webp)
.webp)
