Gardiens Avertis
Pick a course, see the price, register
Cours Jeunesse delivers the Canadian Red Cross youth programmes — Gardiens Avertis and Prêts à rester seuls! — plus CPR courses for companies, healthcare staff and CPE daycare workers, in schools, in person and by videoconference across the Grand Montréal region.
01 — The challenge
A training catalogue is a product catalogue, whether or not it looks like one.
The same course exists three times over: in a school, in an open public session, and over Zoom. Each version has its own duration, its own price and its own audience — a parent, a school principal, an HR manager, a daycare director. Presented as prose, that becomes a phone call. Presented as a catalogue, it becomes a registration.
On top of that, the youth programmes and the workplace CPR courses speak to completely different buyers who happen to share one organisation and one website.
A parent looking for Gardiens Avertis and an HR manager looking for a CNESST-compliant CPR course should never have to read each other's page.
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Red Cross youth course listings — two programmes across school, in-person and videoconference formats
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Dedicated CPR pages for distinct buyers: companies, healthcare staff, CPE daycare workers
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School boards and public bodies shown as clients on the site
02 — Our approach
Turn the course list into a catalogue, and every format into a bookable product.
We structured the site around a WordPress course post type: each session is its own listing with format, hours, price per participant and a registration button, grouped under the programme it belongs to. The homepage is the catalogue — Gardiens Avertis first, Prêts à rester seuls! underneath, each with its school, public and videoconference variant side by side, so a visitor compares in seconds instead of reading.
The professional side gets its own pages. CPR for companies answers the CNESST question head on (how many first-aiders per number of workers), CPR for healthcare staff explains the BLS/SVR level and whether it is mandatory, and CPR for CPE workers is written for daycare directors dealing with child-specific interventions. Each page ends in the same next step: contact, or register.
Trust does the rest of the work: Canadian Red Cross training-partner and Impact Santé+ branding in the header, school-board client logos, partner marks, and an about section that names the team behind the instruction — plus a bilingual switch and payment marks for parents paying by card.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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