eCommerce Marketing Agency

Every click tracked. Every sale attributed.

Product feeds, Shopping campaigns, abandoned cart flows, and creative that sells. We run the entire eCommerce acquisition stack — from first impression to repeat purchase.

Platforms

One team. Every platform that matters.

Every platform

Each channel is run by a platform specialist — not a generalist splitting time across five ad accounts. Pick a platform to see how we run it.

Meta Ads

Google Shopping & PMax

TikTok Ads

Pinterest Ads

Klaviyo (Email & SMS)

Catalog-led buying, not boosted posts.

Your feed is the targeting. We run Advantage+ shopping alongside a disciplined testing campaign, feed quality fixed first, and dynamic product ads that retarget on the exact SKU someone viewed — with server-side events so purchases are attributed correctly.

  • Advantage+ Shopping
  • Dynamic product ads
  • Catalog & feed hygiene
  • Prospecting vs retargeting split
  • Server-side CAPI
  • Creative testing cadence

3.98B

Monthly active people across the family of apps

$8.60

Average CPM benchmark (2026)

Where people type the product name.

Shopping lives or dies on the feed. We rebuild titles, attributes and product segmentation, split budget by product tier instead of averaging it, and use PMax with asset-group discipline and brand exclusions so it doesn't just harvest your own brand traffic.

  • Merchant Center feed rebuild
  • Product tiering (heroes/zombies)
  • PMax asset groups
  • Brand exclusions
  • Search-term & placement control
  • Standard Shopping where it wins

89.89%

Google's global search market share (StatCounter, early 2026)

Zombies

The share of your SKUs that got zero impressions last month

Product discovery at the speed of the feed.

TikTok sells product when the creative looks like content, not an ad. We ship creator-style video in volume, run Spark Ads off whitelisted posts, and connect the catalog for video shopping — measured against blended CAC, not platform-reported ROAS.

  • Spark Ads & whitelisting
  • UGC at volume
  • Video Shopping Ads
  • Smart+ campaigns
  • Events API
  • Hook testing cadence

1.9B

TikTok monthly active users, Q1 2026

3 sec

The window a hook has before the scroll

Buyers in planning mode.

Pinterest users arrive with a project and a basket in mind — home, beauty, apparel, food, seasonal. We run catalog shopping ads on keyword and interest targeting, planned against the seasonal curve months before demand peaks.

  • Catalog shopping ads
  • Keyword + interest targeting
  • Idea & video Pins
  • Seasonal planning
  • Direct Links
  • Site-engager retargeting

640M

Pinterest monthly active users, Q2 2026 (Pinterest earnings)

+18%

Pinterest revenue growth YoY, Q2 2026 (Pinterest earnings)

The margin channel you already paid to fill.

Paid buys the first order; owned makes it profitable. We build the flow architecture — welcome, browse abandon, cart and checkout recovery, post-purchase, win-back — segmented on behaviour and revenue, and report it next to paid so you see true contribution.

  • Flow architecture build
  • Abandoned cart & checkout recovery
  • Post-purchase & win-back
  • Segmentation on LTV
  • SMS where consent allows
  • Deliverability monitoring

Owned

The share of revenue coming from owned channels in your account today

Repeat

Repeat purchase rate, measured before and after the flows go live

Revenue per session, not just ROAS

We optimize beyond ad platform metrics. Every channel is measured by its impact on revenue per session, customer acquisition cost, and lifetime value — the numbers that actually drive profitability.

Full-funnel from discovery to repeat purchase

Prospecting, retargeting, abandoned cart recovery, post-purchase flows, and win-back sequences — all built and connected so you're not leaking revenue at any stage of the buyer journey.

Creative built to sell product

We produce high-volume static, video, and motion assets designed for eCommerce — product shots, UGC-style ads, lifestyle creative — all tested and iterated based on what drives add-to-carts and purchases.

The eCommerce problem

Platform ROAS is not profit. Contribution margin is.

Every ad account reports a ROAS that flatters itself, and most stores scale on it until the bank balance disagrees. We run eCommerce on a single P&L view: blended CAC, contribution margin after COGS, shipping and fees, and revenue per session — with server-side tracking so the inputs are real. Then we fix what the numbers expose, usually in this order: the product feed, the ratio of prospecting to retargeting spend, creative volume, and the owned-channel flows that decide whether a first order was worth buying.

Blended CAC

The number we manage to, not platform ROAS

Feed first

Merchant Center hygiene before any budget increase

Paid + owned

One team on acquisition and retention

Apparel & Accessories
High return rates and heavy seasonality make blended margin the only honest metric. We run catalog-led prospecting, drop-timed creative, and retargeting windows set around your return policy.
Beauty & Personal Care
Repeat purchase is the whole model. We buy trial efficiently across social and search, then move buyers into replenishment and subscription flows before the first refill window closes.
Home & Furniture
Considered, high-AOV purchases with long research windows. We pair Pinterest and Shopping intent with review-led creative and finance-friendly landing pages so the sale doesn't leak to a marketplace.
Food, Beverage & Supplements
Compliance-sensitive claims and a subscription-shaped economics model. We keep creative claim-safe, buy first orders against LTV rather than first-order ROAS, and build the retention flows that make the maths work.

Our divisions

Discover our other divisions

Business to Customer

Short attention spans, impulse decisions, and creative that has to convert in seconds. We run performance creative and full-funnel media across Meta, TikTok, Google, Snapchat and Pinterest.

Beauty

Apparel

Food & Beverage

Home

Fitness

Travel

Consumer Tech

Explore

Business to Business

Long sales cycles, multiple decision-makers, and pipeline that takes months to close. We build B2B acquisition across Google, LinkedIn, SEO and email — tracked from first click to signed contract.

SaaS

Professional Services

Manufacturing

Healthcare

Fintech

Logistics

Legal

Explore

Fast Scaling Brand

Spend doubling, CAC drifting, creative that can't keep up. We rebuild measurement, structure and the creative pipeline so the system holds at 3× the budget.

DTC

Subscription

Marketplaces

Consumer Apps

SaaS

Fintech

Funded Startups

Explore

Built on trust. Proven by results.

We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.

Over 253x 5-star
reviews
TikTokGoogle AdsShopifyWebflowSEMrushMetaHubSpot

FAQ

Frequently Asked questions.

Everything you might want to know, up front.

Do you work with Shopify only?

Shopify is where most of our stores sit, but we also run WooCommerce, BigCommerce and custom stacks. What matters is that we can get clean server-side events and a Merchant Center feed we're allowed to fix.

Will you fix our product feed or do we need a developer?

We fix it. Titles, attributes, product types, exclusions and segmentation — feed work is usually the cheapest performance gain in the account, and we do it before asking for more budget.

What ROAS should we expect?

We won't quote one before seeing your margins. A 2.1× blended ROAS is excellent at 65% gross margin and fatal at 25%. We model contribution margin first, then set the target the business can actually survive.

Do you handle email and SMS too?

Yes — flows, campaigns and segmentation in Klaviyo, run by the same team as paid so acquisition and retention are budgeted against one number instead of arguing over attribution.

How long before we can scale spend?

Usually 30-60 days: feed and tracking fixed, one creative cycle tested, then increments of 20-30% while contribution margin holds. We scale on evidence, not on a calendar.

CASE STUDIES

Discover why these market leaders are choosing Web Tonic

Discover our work
Discover our work

Case studies

Website Portfolio

Video Ads

Static Ads

Food Allergy Institute — case study lead image

2026

243 → 1,012 consultations/mo · cost per landing page view −30%

Long Beach, California, United States

Food Allergy Institute

Monthly booked enrollment consultations grew from 243 in January 2026 to 1,012 in September 2026 — 5,836 in nine months — while Meta spend stayed flat at $717,944 (+1.7% year over year). Reach was cut back on purpose — impressions fell 24.2% — while landing page views rose 45.2%.

Discover more

Health & medical

Farrukh Ahmed CPA — case study lead image

2026

position 50 → 17 · +166% desktop map impressions

Mississauga, Ontario

Farrukh Ahmed CPA

A Mississauga accounting practice went from average Google position 50.1 at launch to 17.01, grew organic clicks 55.3% on matched months, and lifted Google Business Profile search impressions 92.7% on mobile and 166.0% on desktop year over year.

Discover more

Professional services

Stone Decorative — case study lead image

2026

137 → 1,075 monthly clicks · +85% calls

Quebec, Canada

Stone Decorative

A decorative stone retailer climbed from an average Google position of 30.5 to 11.0 and grew monthly organic clicks from 137 to 1,075 across the recovery window, while tracked calls rose 85.3% year over year on matched months.

Discover more

Home services & trades

Univer Phone — case study lead image

2026

+77% tracked calls · position 19.2 → 5.5

Saint-Eustache, Boisbriand and Mont-Royal, Quebec

Univer Phone

A three-store phone repair business moved from an average Google position of 19.2 to 5.5, grew search impressions 32.6% year over year, and took 1,844 tracked calls in twelve months against 1,044 in the twelve before that — a 76.6% increase on matched months.

Discover more

Retail & e-commerce

Oever — Event promotion (Google Ads)

2026

1,678,801 impressions · $3.05 CPM

New York City, United States

Oever

A New York stage production went from a cold Google Ads account to 1,678,801 impressions and 2,699 clicks in fourteen days, at a $3.05 CPM and $1.90 per click, with 842,159 of those impressions served inside a five-mile geofence around the venue.

Discover more

Events & venues

Santoy Calgary Painters — SEO

2026

+46% sessions

Calgary, Alberta, Canada

Santoy Calgary Painters

Across twelve matched months, a Calgary painting contractor grew all-channel sessions from 841 to 1,229 and profile direction requests from 473 to 571.

Discover more

Home services & trades

Peintres Montréal — SEO

2026

+441% sessions

Montreal and Laval, Quebec, Canada

Peintres Montréal

Across twelve matched months, a Montreal and Laval painting contractor grew all-channel sessions from 529 to 2,862 and new users from 472 to 1,823, with a two-month spike accounting for part of the gain.

Discover more

Home services & trades

Prépa PPL — audience launch

2026

0 → 1,575 sessions/month

France

Prépa PPL

A French private pilot licence exam-prep platform went from launch to 2,815 all-channel sessions in four months, reaching 1,575 sessions in July 2026 alone from a zero baseline.

Discover more

Education & training

Peinture Marcil — SEO launch

2026

0 → 2,176 sessions

Rive-Nord, Montreal, Quebec, Canada

Peinture Marcil

A Rive-Nord commercial and industrial painting contractor went from no measurable search presence to 2,176 all-channel sessions and 55 organic clicks in its first eight months, with profile website clicks up 72%.

Discover more

Home services & trades

Canado-Nacan Équipements — SEO

2026

36.2 → 25.8 avg position

Quebec, Canada

Canado-Nacan Équipements

Across twelve matched months, an industrial safety equipment supplier improved average Search Console position from 36.2 to 25.8 and grew all-channel sessions 9% to 17,724.

Discover more

B2B & SaaS

Benjel — SEO

2026

24.8 → 18.8 avg position

Montreal, Quebec, Canada

Benjel

Across twelve matched months, a Montreal air-quality and asbestos testing consultancy improved average Search Console position from 24.8 to 18.8 and grew impressions 13% to 980,767.

Discover more

Professional services

Arboxygène — SEO

2026

25.5 → 18.9 avg position

Montérégie, Quebec, Canada

Arboxygène

Across twelve matched months, a certified Montérégie arborist lifted average Search Console position from 25.5 to 18.9, grew impressions 34% to 858,405 and grew profile website clicks 26%.

Discover more

Home services & trades

Traiteur Tiguidou website homepage

Traiteur Tiguidou

Webflow

Webflow Site

Québec, Canada

Traiteur Tiguidou

Built Traiteur Tiguidou a Webflow site where every mobile catering concept gets its own page, its own colour world and its own reason to be booked.

Discover more

Events & hospitality

Millie & Jones website homepage

Millie & Jones

Shopify

Shopify Store + CRO

Hemel Hempstead, United Kingdom

Millie & Jones

Design, development and ongoing maintenance of a 193-product Shopify store for a family-run UK kids' bed brand, built around guided navigation and reassurance instead of a flat product wall.

Discover more

Home, sleep and furniture

MARCOZO website homepage

MARCOZO

Shopify

Shopify Design + Development

Canada

MARCOZO

Design and development of MARCOZO's Shopify store — a men's jewelry brand selling tarnish-resistant pieces through category browsing and campaign lookbooks.

Discover more

Jewelry & eyewear

BloomsyBox website homepage

BloomsyBox

Shopify

Shopify Design + Dev + CRO

United States

BloomsyBox

Design, development and conversion work on BloomsyBox's Shopify store — a farm-direct flower subscription that sells recurring plans and single bouquets from the same catalogue.

Discover more

Flowers & gifting

PetalDriven.com website homepage

PetalDriven.com

Shopify

Shopify Design + Development

Mar Vista, Florida, United States

PetalDriven.com

Design and development of PetalDriven's Shopify store — a farm-direct flower catalogue that serves working florists and first-time DIY wedding buyers from the same inventory.

Discover more

Flowers & gifting

SAINT homepage hero with the buy one get one free offer

SAINT

Shopify

Shopify Dev + CRO + Analytics

Australia

SAINT

Development, conversion work and analytics on SAINT's Shopify store — the fit-over product page, the bundle offer and the landing page that carries the paid traffic.

Discover more

Jewelry & eyewear

Culprit Underwear website homepage

Culprit Underwear

Shopify

Shopify Store + CRO

United States

Culprit Underwear

Site build and conversion work on Culprit Underwear's Shopify store — a loud, print-driven underwear brand where every drop is limited, so the store has to convert on fit confidence and bring the same buyer back for the next print.

Discover more

Apparel & fashion

Lyson Duval website homepage

Lyson Duval

WordPress

WordPress Site

Québec, Canada

Lyson Duval

A WordPress site for a Québec mentor and EFT practitioner, built so each programme — the collective sanctuary, the self-paced course, the seasonal event — has its own page and its own argument.

Discover more

Coaching & wellness

WholesaleRoses.com website homepage

WholesaleRoses.com

Shopify

Shopify Design + Development

Miami, Florida, United States

WholesaleRoses.com

Design and development of WholesaleRoses.com on Shopify — a farm-direct bulk rose catalogue built so florists, event planners and DIY buyers can shop the way they actually think.

Discover more

Flowers & gifting

roe Wellness website homepage

roe Wellness

Shopify

Shopify Design + Development

United States

roe Wellness

Designed and built the Roe Wellness Shopify store — a mom-and-baby skincare range merchandised around customer-submitted before/after photography and heavily structured reviews.

Discover more

Skin care & beauty

Centre Dentaire Valiquette website homepage

Centre Dentaire Valiquette

WordPress

WordPress Site

La Petite-Patrie, Montréal, Québec

Centre Dentaire Valiquette

The first website for a family dental clinic that had run on word of mouth in La Petite-Patrie since 1986 — built to feel as calm as the practice itself.

Discover more

Healthcare

Petzyo website homepage

Petzyo

Shopify

Shopify Design + Development

Australia

Petzyo

Design and development on Petzyo's Shopify store: a B Corp certified Australian dog food brand selling dry, raw and treat ranges, plus a subscription box, on nutrition detail rather than cute packaging.

Discover more

Supplements and wellness

Oura Health

Health & Medical

InBeat OURA SOW001 D2 UGC Matthew 9x16 — video ad creative

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b886157ed9bc2f507c28_out2.mp4

Oura Health

Health & Medical

Track your health more accurately with a sleek smart ring

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7889cfe1dedd519c829fc4_out.mp4

Oura Health

Health & Medical

Monitor your health effortlessly without changing your lifestyle

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b86e14801b4217b47458_out2.mp4

Oura Health

Health & Medical

Consistent daily habits and tracking can help improve your overall health

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7889ad204f7a9be21fd5ab_out.mp4

Oura Health

Health & Medical

Get more clarity and less pressure with health insights

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b85e468d9afc9b9d0882_out2.mp4

Oura Health

Health & Medical

Understand your cycle and work with your body's natural rhythm

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b84a3a753f3186f65207_out2.mp4

Oura Health

Health & Medical

InBeat OURA F UGC D 9x16 Jenny — video ad creative

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78c28aacb83de1fd8e3adc_out2.mp4

Oura Health

Health & Medical

Skip the trial and error with a personalized health wearable

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78897524cfb409e117db2d_out.mp4

Oura Health

Health & Medical

InBeat OURA F UGC D 9x16 Jenny — video ad creative

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b8333a753f3186f64e0a_out2.mp4

Oura Health

Health & Medical

A more accurate and comfortable way to track your health

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78894cb8c787e161139a17_out.mp4

Oura Health

Health & Medical

InBeat OURA F UGC D 9x16 868gjy6ba — video ad creative

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b80e157ed9bc2f504f45_out2.mp4

Oura Health

Health & Medical

Track your health and wellness throughout your daily routine

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a788840505270c5384c67e5_out.mp4

Food Allergy Institute

Health & Medical

EN

Access expert allergy treatment from anywhere in the country

Food Allergy Institute

Health & Medical

EN

Overcome food allergies with a proven tolerance program

Food Allergy Institute

Health & Medical

EN

Help your child build lasting tolerance to food allergies

MDF

Automotive

FR

Fast and reliable mobile roadside assistance when you need it

MDF

Automotive

FR

Manage your commercial fleet with zero downtime

MDF

Automotive

FR

Avoid surprise bills with transparent auto repair pricing

MDF

Automotive

FR

Get quality car repairs for ten percent less

MDF

Automotive

FR

Enjoy ten percent off your next car repair

MDF

Automotive

FR

Trust your vehicle with affordable and reliable maintenance

MDF

Automotive

FR

Save ten percent with your trusted local mechanic

MDF

Automotive

FR

Get ten percent off all your auto repairs today

Hopper

Travel & Hospitality

EN

Stop wasting money on overpriced hotel rooms

Book your strategy call today!