NattyPLUS Supplements
Show the bloodwork
NattyPLUS sells testosterone, liver, sleep, metabolic and recovery formulas to buyers who are tired of proprietary blends and underdosed labels. The brand's argument is dosage and evidence, so the store had to be built to carry evidence.
01 — The challenge
Everyone in this category claims clinical dosing. Almost nobody proves it.
The buyer NattyPLUS wants has already been burned: single-ingredient products at a token dose, proprietary blends that hide the amounts, and marketing built on a feeling rather than a measurement. Telling that buyer the formulas are clinically dosed is not persuasive on its own — it sounds exactly like every competitor.
On top of that, the range spans several distinct health concerns. A single generic shop template would force very different buyers down the same undifferentiated path.
The product is a number on a lab report. The store had to be able to display one.
*
5
Dedicated long-form product landing pages, one per health concern
*
3
Merchandising lanes — best sellers, bundles and new releases — in one module
*
1
Bloodwork proof section, filterable by product, on the homepage
02 — Our approach
Give every formula its own argument, and let customer lab results close it.
The homepage leads with the claim and then earns it: a short critique of why single-ingredient, underdosed and unaccountable supplements fail, the multi-pathway formulation and third-party testing position, and a bloodwork section where real customer before-and-after panels can be filtered by product. The range module keeps best sellers, bundles and new releases in one place so browsing never dead-ends.
Each major formula then gets a full landing page instead of a standard product template — hero and benefit grid, reported customer results with the actual lab values, a comparison table against generic competitors, the formulation rationale, an ingredient spotlight with per-ingredient dosages in accordions, and the buy block with guarantee terms attached.
Because the range and the offers keep moving, the engagement is ongoing: design and development up front, then continuous conversion work and maintenance as new products, bundles and proof are added.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
.webp)
.webp)
