A ChatGPT ads agency for the newest paid surface in performance marketing.

A ChatGPT ads agency plans, builds and manages paid placements inside ChatGPT through the OpenAI ads manager. The discipline is performance marketing; the constraints are new. There are no lookalike audiences, no interest targeting and no video ads. Buying is CPC, with conversion-optimised CPC in beta on product feed campaigns, and the product catalogue is effectively the creative. An agency that ports its paid social playbook onto this channel will build it wrong.

They are live. Advertisers can buy in the United States, Canada, the United Kingdom, Japan, Korea, Australia and New Zealand, with Brazil and Mexico rolling out. Ads appear at the bottom of a conversation, clearly labelled, to Free and Go plan users. ChatGPT ads geo targeting inside a country launched in July 2026, so local advertisers are no longer forced to buy a whole nation.

Three, today. A single product ad with a headline, a short description, an image and a link. Product feed campaigns that assemble the ad from your catalogue. And a multi-product carousel in early testing, where OpenAI — not the advertiser — decides whether a single ad or the carousel renders. There is no video inventory and no self-serve CPM brand buying yet.

With the ChatGPT web pixel, which now ships with Automatic Advanced Matching enabled by default on new pixels, and with dynamic URL parameters that carry campaign, ad group and ad IDs into your analytics. We map the conversion events that actually carry revenue, connect existing integrations such as Triple Whale, Hightouch and Sonar Optimize, and report results inside one cross-channel performance model alongside paid search and paid social.

Plan on a few thousand dollars a month across 60 to 90 days. The binding constraint is not reach, it is signal: conversion-optimised CPC needs enough pixel-verified conversions to bid intelligently, and a two-week trial produces an opinion rather than a result. If your catalogue, market or conversion volume means the honest answer is “not yet”, we will tell you before you spend.

Partly, and that is the question worth measuring rather than assuming. Assistant conversations capture the same high intent moments paid search does, so some clicks would have arrived through Google anyway. We hold a control period, watch paid search impression share and branded volume while ChatGPT spend ramps, and judge the new placement on incremental revenue. If it is only moving spend, we say so.

Not for single product ads, yes for product feed campaigns — and the feed campaigns are where conversion-optimised CPC is available, so most retailers want one. If you already run a Google Merchant Center feed we adapt it rather than starting over, but we rework titles and imagery for a surface where the title is read as part of an answer, not scanned in a grid.

Both can, with different expectations. Retail gets the full product feed machinery. Service and B2B brands run single product ads pointed at a specific offer with a hard conversion event behind it, and lean on geo targeting to keep spend inside a service area. The channel rewards specificity either way: an ad that answers the question being asked outperforms an ad that announces a company.

As one more line in the same model. We plan paid search, paid social, programmatic and ChatGPT ads together, share creative learning across them, and reallocate monthly on marginal efficiency rather than on which channel is fashionable. The point of adding a channel alongside existing channels is more total profit, not a longer report.

We quote a fixed monthly management fee against a written scope: measurement build, feed work, campaign management, creative rounds and reporting. The build month is priced separately because the measurement and catalogue work is real engineering. We ask for 90 days, because anything shorter cannot answer the incrementality question, and we do not lock accounts — the ad account, pixel and feed are yours.

You do. We build inside your OpenAI ads manager, your pixel and your analytics, document what we changed, and leave the reporting model behind if we part ways. No agency-owned ad accounts, no data held hostage, no rebuild tax for the next team.

No, and any agency claiming otherwise is guessing. Paid placements are labelled ads; organic citation inside an LLM-driven answer is earned through content, entity clarity and third-party corroboration. They are complementary, not connected: run ChatGPT ads for demand you can buy now, and a GEO and content strategy for the answers you want to appear in for free later. We run both, and we keep the claims about each honest.