Toiture VR
One page, one decision
Toiture VR repairs, reseals and replaces recreational-vehicle roofs across the Grand Montréal area. The service is specialised enough that most owners only look for it once — the moment water shows up inside.
01 — The challenge
An urgent, unfamiliar service with nowhere to send a panicked owner.
RV roof work sits between two industries: roofers do not touch vehicles, and mechanics do not do membranes. Owners searching after a leak find forums, dealership service desks and nothing that looks like a specialist. Toiture VR had the expertise, the CCQ certification and a mobile crew — and no page that said so.
The customer is already wet, already worried, and will call whoever answers the question fastest.
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24h
Promised turnaround on a no-obligation quote
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7
Distinct interventions explained on one page
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1
Page carrying the whole decision path
02 — Our approach
Everything an RV owner needs to decide, stacked on a single page.
We built one dark, high-contrast page that reads like a triage flow: the symptom (leak, delamination, cracked membrane), the intervention that fixes it, the certification behind the crew, the four-step process from call to guarantee, and proof from other owners in Varennes, Laval and Saint-Hubert.
The quote form is the spine of the page. It appears in the hero, repeats down the scroll, and asks for the service type up front — including an URGENCE/FUITE option — so a leaking roof is routed differently from preventive maintenance.
Everything else was cut. No blog wall, no generic roofing filler, no second navigation layer to get lost in. On a service bought once, under stress, a shorter path is the whole optimisation.
More on this work: WordPress Development · Web Design.
dark, single-scroll
A triage page built like
a decision tree.
High contrast, no second nav layer, no blog wall. The symptom appears first — leak, delamination, cracked membrane — then the fix, then the CCQ certification, then the four-step process from call to guarantee. The quote form sits in the hero and repeats down the scroll, with an URGENCE/FUITE routing option so a leaking roof is handled differently than preventive maintenance.
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03 — The results
A specialist service now has a specialist landing page.
One WordPress page now carries the entire decision path: symptom, intervention, crew qualification, process and proof from owners in Varennes, Laval and Saint-Hubert. The quote form routes urgent leaks separately and promises turnaround within 24 hours.
Everything else was removed. On a service bought once, under stress, by someone who does not know how to search for it, a shorter path became the whole site strategy.
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