Toiture VR
One page, one decision
Toiture VR repairs, reseals and replaces recreational-vehicle roofs across the Grand Montréal area. The service is specialised enough that most owners only look for it once — the moment water shows up inside.
01 — The challenge
An urgent, unfamiliar service with nowhere to send a panicked owner.
RV roof work sits between two industries: roofers do not touch vehicles, and mechanics do not do membranes. Owners searching after a leak find forums, dealership service desks and nothing that looks like a specialist. Toiture VR had the expertise, the CCQ certification and a mobile crew — and no page that said so.
The customer is already wet, already worried, and will call whoever answers the question fastest.
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24h
Promised turnaround on a no-obligation quote
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7
Distinct interventions explained on one page
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1
Page carrying the whole decision path
02 — Our approach
Everything an RV owner needs to decide, stacked on a single page.
We built one dark, high-contrast page that reads like a triage flow: the symptom (leak, delamination, cracked membrane), the intervention that fixes it, the certification behind the crew, the four-step process from call to guarantee, and proof from other owners in Varennes, Laval and Saint-Hubert.
The quote form is the spine of the page. It appears in the hero, repeats down the scroll, and asks for the service type up front — including an URGENCE/FUITE option — so a leaking roof is routed differently from preventive maintenance.
Everything else was cut. No blog wall, no generic roofing filler, no second navigation layer to get lost in. On a service bought once, under stress, a shorter path is the whole optimisation.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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