Centre Dentaire Valiquette
A clinic everyone knew, that nobody could find
Centre Dentaire Valiquette has treated families in La Petite-Patrie since 1986. Reputation carried it for almost forty years — but reputation does not appear when someone new to the neighbourhood searches for a dentist.
01 — The challenge
A trusted practice with no way to be discovered.
The clinic had never had a website. New residents moving into the Petite-Patrie searched, found the corporate chains, and booked there. Existing patients had to phone during opening hours to move an appointment. And the anxiety that keeps people out of a dental chair — will this hurt, will they judge my teeth, who will be treating me — had no answer anywhere online.
Forty years of trust, invisible to anyone who had not already walked past the door.
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1986
Year the clinic opened — first website launched 2023
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3
Generations of patients treated by the practice
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24/7
Appointment requests now accepted online
02 — Our approach
Build the reassurance first, then the booking.
We built a light, soft-green WordPress site that mirrors how a nervous patient actually decides: who are these people, what does the room look like, what will they do to me, and how do I get in.
The team page carries real portraits of every dentist, hygienist and assistant — not stock. The clinic page shows the actual operatories and the 2022 expansion. The services page lays out general dentistry in plain French, from prevention to endodontics, without turning the visit into a catalogue of procedures.
Booking is handled by a structured online request form with preferred days and time windows, so the front desk stops playing phone tag, plus a full NAP block, hours and map for local search.
More on this work: Web Design.
soft green, real faces
A WordPress site built to answer
the nervous patient.
Soft green palette, real portraits of every clinician and assistant, photographs of the actual operatories and the 2022 expansion. Services laid out in plain French — prevention through endodontics — without catalogue language. A structured booking form replaces phone tag with preferred-day selection and time windows.
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03 — The results
The clinic now exists where new neighbours search.
A WordPress site launched in 2023 carrying team pages, clinic photography, service explainers and online appointment requests. The practice that ran on reputation for nearly forty years now has a presence that matches how someone moving into La Petite-Patrie decides where to book.
Booking requests arrive around the clock instead of during office hours. The reassurance a nervous patient needs — who will treat me, what will the room look like, what happens during the visit — finally lives somewhere online.
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