Data Intelligence

Your data partner for clarity, attribution, and smarter growth.

We turn performance data into decisions you can actually use.

SCROLL TO REVEAL

Who we are

Smarter tracking, clearer insights, better decisions.

Revenue Intelligence Dashboard

See the numbers that matter, all in one place.

Service

Details

Executive Dashboards

Custom-built dashboards that give founders, marketers, and leadership teams a clear view of business and marketing performance.

Channel Performance Reporting

Track how each channel contributes to pipeline, revenue, and return so you can invest with more confidence.

Revenue Attribution Reporting

Connect campaign activity to revenue outcomes with reporting that shows what’s influencing growth.

KPI Monitoring & Forecasting

Monitor your most important metrics in real time and spot trends early with dashboards built for faster decision-making.

MTA

A clearer view of how every touchpoint contributes.

Service

Details

Attribution Model Setup

Build a smarter attribution framework that helps you understand how channels influence conversions across the journey.

Customer Journey Mapping

Visualize the path users take from discovery to purchase and uncover the touchpoints shaping decision-making.

Cross-Channel Attribution Analysis

Measure how paid, organic, email, direct, and other channels work together to drive results.

Conversion Path Insights

Identify the sequences and interactions that lead to action so you can optimize spend, messaging, and strategy.

Server-Side Tracking

Strengthen measurement with cleaner, more resilient data collection.

Service

Details

Server-Side Tracking Setup

Implement a stronger tracking infrastructure that improves data reliability and reduces browser-side signal loss.

Conversion API Integration

Connect your site data directly with ad platforms to improve event matching, optimization, and reporting accuracy.

Event & Parameter Configuration

Define the right events, values, and parameters so your analytics setup captures meaningful business data.

Tracking QA & Validation

Test and verify your tracking environment to ensure your data is firing correctly and flowing where it should.

Your growth, our expertise — because every data point matters

30%

Strategy

75%

Development

92%

Design

When your data is disconnected, your decisions are harder to trust. We create clearer measurement systems that help you understand what’s working, where revenue is coming from, and how to move forward with confidence.

Schedule a call

Case studies

Discover why these market leaders are choosing Web Tonic

L'Entrepôt de la Réno — Paid social case study background image

5.55× ROAS while tripling spend

L'Entrepôt de la Réno scaled Meta Ads spend 3.1× over twelve months — and ROAS went up, from 2.65 to 5.55. Purchases grew from 244 to 1,917 and cost per purchase fell 60%.

L'Entrepôt de la Réno

Living Beauty — Paid search case study background image

+225% purchases, matched months

Comparing the same seven months a year apart, Living Beauty's tracked Google Ads purchases rose 288 → 937 (+225%) and purchase revenue CA$36,625 → CA$133,192 (+264%), while return on ad spend improved from 1.66× to 2.13×.

Living Beauty

Arsenal Électrique — Paid search case study background image

36 → 444 leads a year

Arsenal Électrique went from 36 qualified leads a year to 444, with cost per lead falling from CA$220 to CA$28 and phone calls up from 16 to 200 — on a budget that grew only 58%.

Arsenal Électrique

L'Entrepôt de la Réno — Paid search case study background image

CA$356k → CA$1.9M tracked revenue

On the search side of the same business, tracked conversions went from 477 to 2,513 and tracked revenue from CA$356,201 to CA$1,897,055 over the matching eight-month window.

L'Entrepôt de la Réno — Google Ads

How much it costs to be a full time nomad

Slynumber

TikTok

I Didn't Expect This Texture

Shark Ninja

TikTok

Agenda Caótica? Booksy Te Salva

Booksy

TikTok

Tu Inglés Puede Avanzar con 5 Minutos

Busuu

TikTok

faq

Answered questions.

Everything you might want to know—up front.

We already have GA4 and ad platform dashboards. What does this add?

GA4 and platform reports each show one slice of the picture, none of them tied to revenue. The Revenue Intelligence Dashboard consolidates marketing spend, channel performance, pipeline, and revenue into one source of truth — built around the metrics that actually inform investment decisions, not vendor-default reports.

How does multi-touch attribution work without relying on third-party cookies?

Web Tonic builds attribution using a combination of first-party data, server-side events, CRM closed-loop data, and platform conversion APIs. The goal is to map the touchpoints that influence pipeline and revenue — not to track individuals across the open web. The output is directional clarity on channel contribution, not last-click vanity reporting.

Why does server-side tracking matter for our business?

Browser-based pixels routinely lose conversion data to ad blockers, iOS restrictions, and consent settings. Server-side tracking sends events directly from a server to ad platforms and analytics tools, restoring signal quality. Cleaner data improves campaign optimization, attribution accuracy, and reporting reliability.

How long does setup take before the data is usable?

Standard implementations are typically live within 4 to 8 weeks depending on the stack, data sources, and CRM complexity. Tracking validation and QA happen in parallel so the data is trusted from the moment it's reported on. More complex environments (multi-brand, multi-region, enterprise CRMs) require a longer discovery phase.

Do you replace our existing analytics and marketing tools?

No. Web Tonic builds on top of the stack already in place — GA4, GTM, ad platforms, CRM, and BI tools — and fills the gaps where the existing setup falls short. The objective is a connected measurement system, not a rip-and-replace.

Who owns the dashboards, tracking, and data after setup?

The client. Every dashboard, tag manager container, server-side configuration, and tracking asset is built inside the client's own accounts. Web Tonic operates and maintains the setup, but ownership stays with the business.

Creative built for performance, not portfolios.

396

Amazing clients

Niches served

Years of experience

7464

Completed projects

Built on trust. Proven by results.

We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.

Over 253 5-stars