How Yubo grew sign-ups 35% while cutting cost per sign-up

Growing volume and cutting cost in the same month is the outcome every account claims and few produce.

Get results like these

35%

increase in monthly sign-ups

as cost per sign-up fell

The challenge Our approach What we did The results

01 — The challenge

Scaling a social app across five continents at once.

Yubo needed sign-up growth across markets on five continents, in a category where the audience is young, platform-native and immediately suspicious of advertising.

Polished creative is a liability here.

“Our users can tell an ad from a post in half a second, and the moment they can, they are gone.”

So the strategy blended organic-feeling UGC with paid amplification.

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02 — Our approach

50+ local creators producing real-feel UGC, amplified.

More than fifty local creators produced authentic, real-feel UGC across five continents, which was then amplified to drive sign-ups rather than replaced by brand-produced ads.

Monthly sign-ups rose 35% while cost per sign-up fell 25% month over month.

03 — What we did

What the campaign actually consisted of.

The working parts behind the Yubo numbers above.

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04 — The results

Monthly sign-ups up 35% with cost per sign-up down 25% MoM

Period covered: Month-over-month programme. Figures as reported in the campaign deck for this brand.

Source: figures as reported in this brand’s campaign deck — creator and paid-social performance as reported. Platform-reported creator and paid-social metrics, not independently re-verified against the ad account.