Yubo · Social discovery app · Performance-based UGC · 2026
How Yubo grew sign-ups 35% while cutting cost per sign-up
Growing volume and cutting cost in the same month is the outcome every account claims and few produce.
35%
increase in monthly sign-ups
as cost per sign-up fell
The results, up top — every number is in the strip below
35%
increase in monthly sign-ups
month over month
25%
reduction in cost per sign-up
month over month
50+
different local creators
native to each market
5
continents
market-level creative execution
Real-feel UGC
organic-first
built to survive as a post
01 — The challenge
Scaling a social app across five continents at once.
Yubo needed sign-up growth across markets on five continents, in a category where the audience is young, platform-native and immediately suspicious of advertising.
Polished creative is a liability here.
“Our users can tell an ad from a post in half a second, and the moment they can, they are gone.”
So the strategy blended organic-feeling UGC with paid amplification.
02 — Our approach
50+ local creators producing real-feel UGC, amplified.
More than fifty local creators produced authentic, real-feel UGC across five continents, which was then amplified to drive sign-ups rather than replaced by brand-produced ads.
Monthly sign-ups rose 35% while cost per sign-up fell 25% month over month.
03 — What we did
What the campaign actually consisted of.
The working parts behind the Yubo numbers above.
50+ local creators
Native to each market
Creators were local rather than global, matching how the audience talks.
Real-feel UGC
Organic-first, paid-second
Content was made to survive being seen as a post, then amplified.
Five continents
Broad reach, local execution
The programme ran across five continents with market-level creative.
Sign-ups +35%, CPS −25%
Volume and efficiency together
Monthly sign-ups grew 35% as cost per sign-up fell 25% month over month.
04 — The results
Monthly sign-ups up 35% with cost per sign-up down 25% MoM
The stack we ran it on
Meta Ads Manager
Paid social
TikTok Ads Manager
Paid social
Creator sourcing
Casting
Spark Ads & whitelisting
Amplification
Frame.io
Creative review
Canva
Creative
GA4
Analytics
Looker Studio
Dashboards
National Consumer Panel — UGC-driven acquisition & paid media
CPI −30% · CPA −20%
National Debt Relief — UGC, performance creative & influencer strategy
CVR +25% · CAC −30%
"Their transparency, attention to detail, and collaborative approach made them feel like an extension of our own team."
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