Petzyo
Compare us on purpose
Petzyo makes Australian-made dog food developed with board-certified veterinary nutritionists — grain-free dry recipes, raw BARF meals and single-ingredient treats — delivered Australia-wide. Its edge is verifiable: sourcing, protein levels, certifications, environmental record.
01 — The challenge
In an unregulated category, the honest brand looks like every other brand.
Australian pet food labelling leaves a lot of room, so premium and near-filler sit side by side at similar prices with similar photography. Petzyo's advantages — locally sourced ingredients, nutritionist-formulated recipes, B Corp certification, a measured carbon footprint, trees planted per order — are all real and all invisible in a product grid.
On top of that the range splits into three feeding models: dry kibble, raw BARF, and treats, plus a build-your-own box. Each needs a different explanation before the first order.
The brand was not losing on quality. It was losing on the fact that nobody could see the quality from a thumbnail.
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3
Feeding ranges merchandised separately: dry, raw and treats, plus the BARF box builder
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137,251
Trees planted, reported live on the impact page
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4.85
Average review score, surfaced from thousands of verified reviews on site
02 — Our approach
Put the evidence on the page, including the competitor comparison.
We built the store so each proof point has a home. The ingredients page breaks the range down by flavour and states what is in it. The impact page carries the sustainability record with real numbers — trees planted, carbon offset, share of Australian ingredients per recipe, recyclable packaging. The reviews page exposes the full verified review base rather than a hand-picked carousel.
The most direct piece is the comparison page: a full table of Petzyo against other Australian dry foods on price per kilo, energy density, grain-free status, filler content, omega ratio, certification, protein and fat. A brand only publishes that table if it wins on it, and publishing it does the persuading no product copy can.
Merchandising splits dry, raw and treats into their own collections with the feeding-model explanation and FAQ attached, and the BARF box builder plus the custom serving guide turn a first order into a recurring one.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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