The Mattress Depot
Factory-direct, explained properly
The Mattress Depot manufactures mattresses, beds, toppers and pillows in the UK and sells them direct. The catalogue is broad and technical: bunk-bed mattress depths, guard-rail clearance, BS7177 certification, firmness by sleeping position. All of it decides the sale, and none of it fits in a product title.
01 — The challenge
Buying a mattress online is a research problem, not a browsing problem.
Nobody adds a mattress to a basket on impulse. They want to know which depth is legal under a bunk-bed guard rail, whether a 2ft6 frame fits a growing child, what a pocket-sprung unit actually does differently from memory foam, and what happens if the thing arrives and feels wrong. A standard Shopify collection page — a title, a filter rail and a grid — answers none of that.
The catalogue was the easy part. The buying decision was the part with no page to live on.
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8
Category collections built with their own guide, comparison table and FAQ
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100
Night risk-free trial surfaced as a conversion argument sitewide
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1
Shopify store replacing a scattered, guide-less catalogue
02 — Our approach
Make each collection page a buying guide with a grid attached.
We designed and built the store on Shopify around the categories people actually search — beds, bunk beds, kids and children beds, mattresses by type, pillows, toppers, sale. Each collection carries an intro that frames who it is for, the filter rail, then a full buying guide underneath: sizing and dimension tables, materials and construction, safety and certification specifics, care instructions and a category FAQ.
On the CRO side we pushed the reassurance to the front: the 100-night risk-free trial, free UK delivery, factory-direct pricing and the mattress finder quiz sit in the hero and repeat down the page, so the reasons to commit travel with the shopper instead of hiding in a policy page.
The about page carries the manufacturing story — British made, family owned, decades in the trade — because for a direct-to-consumer manufacturer that credibility is part of the product.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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