ClearScore · Consumer fintech and credit scoring · Global creator-led acquisition · 2026
How ClearScore cut cost per sign-up 27% month over month
When one creative earns 70% of the budget, that is not luck. That is the testing system working.
27%
reduction in cost per sign-up
month over month
The results, up top — every number is in the strip below
27%
reduction in cost per sign-up
month over month
33%
thumbstop rate
on top-performing creative
70%
of ad spend on one creative
winners backed hard
$5M+
paid social media buy
across three markets
3
markets
UK, Canada and Australia
01 — The challenge
Driving credit-product sign-ups across three separate markets.
ClearScore needed sign-ups in the UK, Canada and Australia — markets that share a language and almost nothing about their credit systems or financial anxieties.
Financial creative also has to earn attention before it can earn trust.
“Nobody wants to think about their credit score. The ad has to get past that in about a second and a half, in three different countries.”
So the programme optimised on thumbstop first and cost second.
02 — Our approach
Creator-led creative, judged on thumbstop rate, scaled hard on winners.
Creator-led creative was tested across the three markets with thumbstop rate as the leading indicator — 33% on top performers — because in finance, stopping the scroll is the gate everything else sits behind.
The system concentrated aggressively: one creative captured 70% of ad spend across the account, and cost per sign-up fell 27% month over month on a $5M+ paid social buy.
03 — What we did
What the campaign actually consisted of.
The working parts behind the ClearScore numbers above.
Thumbstop as leading KPI
The gate before conversion
Creative was screened on 33% thumbstop rate before cost was judged.
Reported creative metrics
Three markets
UK, Canada, Australia
Creative was adapted per market rather than run as one global set.
Creative from the campaign
Winner concentration
70% of spend on one creative
The account backed its winner hard instead of spreading budget evenly.
Reported spend distribution
CPS down 27% MoM
Compounding, not one-off
Cost per sign-up fell 27% month over month across a $5M+ buy.
Reported campaign metrics
The stack we ran it on
Meta Ads Manager
Paid social
TikTok Ads Manager
Paid social
Creator sourcing
Casting
Spark Ads & whitelisting
Amplification
Frame.io
Creative review
Canva
Creative
GA4
Analytics
Looker Studio
Dashboards
“Web Tonic did in six weeks what our last two agencies couldn't in a year — and for the first time we could see every dollar of it”
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