SOS Électricien Montréal · Emergency electrical contractor · SEO — organic search · 2026
How a 24/7 electrician multiplied its organic search presence
Two things happened here in opposite directions, and a case study that reported only the first one would be worthless.
The results, up top — every number is in the strip below
+24%
impressions
272,922 → 338,932, matched twelve months
+17%
organic clicks
420 → 492
338,932
impressions
Search Console, twelve months
+158%
all-channel sessions
1,713 → 4,422, GA4 all sources
2.7×
all-channel users
1,596 → 4,341, matched twelve months
Emergency electrical demand, split across three cities.
SOS Électricien Montréal provides 24/7 residential, commercial, industrial and institutional electrical work across Montreal, Laval and Longueuil, with fifteen years behind the business and master electrician credentials.
Emergency electrical work is decided in minutes, and the searches are both hazard-specific and hyper-local. Covering three cities and four client types from one site, in French and English, spreads relevance thin — and the site was converting 272,922 annual impressions into only 420 clicks.
“A panel that is sparking is not a research project. They call the first electrician who looks like he can be there tonight, in their neighbourhood.”
So the work concentrated on hazard-specific and city-specific relevance.
Hazard and city specificity, in both languages.
Coverage was built around the specific electrical problems that trigger an emergency call, crossed with the three cities served, so an appearance matches both the hazard and the neighbourhood.
Both language versions of the site were treated as real properties rather than a default and a translation, since the market genuinely searches in both.
Both language versions now rank as real properties rather than a default and a translation, which is how this market actually searches.
Hazard-specific coverage, three-city geography, bilingual parity.
Modest organic gains, and a profile problem named out loud.
Hazard-specific coverage
Wrote for the emergency, not the trade
The specific failures that trigger a 24/7 call, rather than a general electrical services page.
Three-city geography
Montreal, Laval and Longueuil separately
Emergency search is hyper-local. One page covering three cities cannot be the nearest electrician to anybody.
Bilingual parity
Treated both languages as real properties
Not a default site and a translation. This market genuinely searches in both languages.
Every series published
French and English ranked separately
This market genuinely searches in both languages, so each version was built as a property in its own right rather than as a default and a translation.
Twelve matched months: +24% impressions and +17% organic clicks.
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107 → 293 ad calls
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133 → 524 clicks
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275 leads at CA$19.59
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Geo Stone — Google Ads
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1,476 → 3,025 clicks
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53 → 327 clicks
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300+ assets/mo · CAC −20%
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90 → 86,773 impressions
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24 → 475 tracked conversions
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5.55× ROAS while tripling spend
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L'Entrepôt de la Réno — Google Ads
CA$356k → CA$1.9M tracked revenue
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L'Entrepôt de la Réno — SEO
111,651 → 280,019 clicks
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ROAS 3.27× → 5.51×
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L'Exterminateur en Ligne — SEO
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402,490 → 1,007,144 impressions
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Madhippie — Performance creative
50+ assets/mo · 30%+ thumbstop
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Marvel Styles — Disney — Organic social
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MDF Mécanique — Google Ads
187 ad calls · CA$37 each
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MDF Mécanique Laval
240 leads at CA$33 from CA$7,966
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Medic Québec
152 → 3,855 organic clicks
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Miniso — Influencer activations
7M+ views · 200+ activations
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Miro — B2B creator marketing
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NATIVE — UGC, studio content & retouching
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+441% sessions
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561 → 1,669 calls, flat spend
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Rail Europe — Creator-led UGC & content strategy
28+ outputs · 2 audience contexts
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Over 253x 5-star
reviews
"Their transparency, attention to detail, and collaborative approach made them feel like an extension of our own team."
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