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Decisions that

drive real growth

The thinking behind the tactics: budgeting, channel mix, positioning. How to plan marketing that compounds instead of chasing every trend.

Latest Articles

First strategy session for an investor-ready growth plan, drafting the board story

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Author:

Cedric Pharand

October 1, 2026

Investor-Ready Growth Plan: How to Run the First Strategy Session

Scoping an investor-ready growth plan engagement before a fundraise

Blog

Author:

Cedric Pharand

September 30, 2026

Investor-Ready Growth Plan: How to Scope the Engagement

Running the first strategy session with a SaaS fractional CMO

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Author:

Cedric Pharand

September 30, 2026

Fractional CMO for SaaS: How to Run the First Strategy Session

Scoping a fractional CMO engagement for a SaaS company

Blog

Author:

Cedric Pharand

September 30, 2026

Fractional CMO for SaaS: How to Scope the Engagement

Franchise account-based marketing statistics 2026 thumbnail showing multi-unit operators controlling 56 percent of all franchised units as the top ABM account tier

Blog

Author:

Cedric Pharand

September 28, 2026

What Franchise Marketers Should Budget for Account-Based Marketing

Real estate account-based marketing statistics 2026 thumbnail showing ABM claiming 28 to 30 percent of B2B marketing budget for investor and portfolio-owner accounts

Blog

Author:

Cedric Pharand

September 28, 2026

What Property Marketers Should Budget for Real Estate ABM Campaigns

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Dental account based marketing statistics 2026 thumbnail showing DSO affiliation rising from 7.2 percent in 2015 to 16.1 percent in 2024

Blog

Author:

Cedric Pharand

September 28, 2026

Evaluating Dental Account-Based Marketing ROI

E-commerce account based marketing statistics 2026 thumbnail showing a USD 33.7 trillion global B2B ecommerce market from Shopify's own research

Blog

Author:

Cedric Pharand

September 28, 2026

What E-Commerce Marketers Should Budget for ABM Campaigns

B2B SaaS account-based marketing statistics 2026 thumbnail showing deal completion odds falling from 53 percent to 31 percent as the buying committee grows past five

Blog

Author:

Cedric Pharand

September 28, 2026

Where B2B SaaS and Tech Account-Based Marketing Budgets Are Going

Personal injury law account based marketing statistics 2026 thumbnail showing a 131.63 dollar average Google Ads cost per lead for legal, the highest of any industry tracked

Blog

Author:

Cedric Pharand

September 28, 2026

Personal Injury Law Account Based Marketing Benchmarks: CPL and CTR

Manufacturing and industrial account based marketing statistics 2026 thumbnail showing a 5 to 11 stakeholder buying committee range from Gartner's research

Blog

Author:

Cedric Pharand

September 28, 2026

The State of Manufacturing and Industrial Account Based Marketing

Plumbing account based marketing statistics 2026 thumbnail showing 67 percent of programs tracking pipeline growth against only 26 percent calling their program a success

Blog

Author:

Cedric Pharand

September 28, 2026

Most Plumbing Firms Still Miss the Target: Account-Based Marketing Data

Solar account-based marketing statistics 2026 thumbnail showing only 250 cumulative unique corporate solar buyers tracked in the United States since 2014

Blog

Author:

Cedric Pharand

September 28, 2026

Solar Account-Based Marketing Budget Allocation Benchmarks

HVAC account based marketing statistics 2026 thumbnail showing only 26 percent of B2B teams calling their own ABM program a success against 67 percent treating it as core GTM

Blog

Author:

Cedric Pharand

September 28, 2026

Where HVAC Account Based Marketing Budgets Are Going This Year

Roofing account based marketing budget statistics 2026 thumbnail showing 30 percent of B2B marketing budget spent on ABM and 66 percent of programs planning to raise it again

Blog

Author:

Cedric Pharand

September 28, 2026

What Roofing Agencies Should Budget for Account Based Marketing

Tax and accounting account-based marketing statistics 2026 thumbnail showing peer referral driving 57 percent of client discovery against 3 percent for advertising

Blog

Author:

Cedric Pharand

September 28, 2026

Tax And Accounting ABM Versus Traditional Outreach Data

Fitness account based marketing statistics 2026 thumbnail showing just 22 percent of ABM programs running on a dedicated platform in N.Rich's 2025 survey

Blog

Author:

Cedric Pharand

September 28, 2026

What Fitness Marketers Should Budget for Account-Based Marketing

Pest control account-based marketing statistics 2026 thumbnail showing a typical B2B buying group of 13 to 17 stakeholders for a commercial property portfolio

Blog

Author:

Cedric Pharand

September 28, 2026

ABM vs Traditional: Pest Control Marketing Numbers

Med spa aesthetics account based marketing statistics 2026 thumbnail showing a 58.7 percent win rate for accounts run with four advertising products active

Blog

Author:

Cedric Pharand

September 28, 2026

Med Spa Aesthetics Account Based Marketing Statistics, 2026

AIDA marketing statistics 2026 thumbnail showing OOH delivering a 1.7 percentage point intent uplift, the strongest Action-stage result across five channels

Blog

Author:

Cedric Pharand

September 24, 2026

AIDA Marketing Data: Awareness and Action Metrics

Agile marketing statistics 2026 thumbnail showing 25 percent of marketers currently practicing Agile marketing per AgileSherpas' 9th Annual Report

Blog

Author:

Cedric Pharand

September 24, 2026

Agile Marketing Statistics, 2026

Analyst relations versus PR statistics 2026 thumbnail showing the 25-point gap between vendors wanting to influence analysts and vendors wanting to learn from them

Blog

Author:

Cedric Pharand

September 24, 2026

AR vs. PR: 2026 Analyst Relations Statistics Compared

Account-based selling statistics 2026 thumbnail showing 77 percent of new-business deals are multithreaded, per Gong Labs' analysis of 1.8 million opportunities

Blog

Author:

Cedric Pharand

September 24, 2026

Account-Based Selling Benchmarks: Win Rates, Deal Size and Pipeline Velocity

Advertising mail statistics 2026 thumbnail showing USPS's 64 percent reading rate for existing customers against 2026 email open and click benchmarks

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Author:

Cedric Pharand

September 24, 2026

Direct Mail vs Email: 2026 Advertising Mail Numbers

Advertising media selection statistics 2026 thumbnail showing digital video revenue growth of 25.4 percent outpacing search, display and audio formats

Blog

Author:

Cedric Pharand

September 24, 2026

Where Advertising Media Selection Budgets Are Moving This Year

Average sales cycle length by industry 2026 thumbnail showing SMB deals closing in 14 to 30 days against enterprise deals taking 90 to 180-plus days, Optifai 2026 data

Blog

Author:

Cedric Pharand

September 23, 2026

What Sales Reps Should Track About Average Sales Cycle Length by Industry

Digital marketing statistics Australia 2026 thumbnail showing internet ad spend growing 14 percent to AUD 19.8 billion in FY26

Blog

Author:

Cedric Pharand

September 23, 2026

Digital Marketing Statistics Australia, by the Numbers (2026)

Telemarketing statistics thumbnail contrasting 2.3 percent outbound cold call success and 37 percent inbound phone lead conversion

Blog

Author:

Cedric Pharand

September 23, 2026

Telemarketing Benchmarks 2026: Connect Rates, Costs and Conversions

Target audience statistics budgeting thumbnail highlighting 32 percent holistic media measurement and 56 percent planned OTT or CTV increases

Blog

Author:

Cedric Pharand

September 23, 2026

What Marketers Should Budget for Target Audience Statistics

Word of mouth statistics thumbnail highlighting Nielsen’s 88 percent recommendation trust measure and referral outcomes

Blog

Author:

Cedric Pharand

September 23, 2026

Word of mouth statistics, by the numbers (2026)

White paper versus infographic statistics thumbnail comparing 58 percent early-stage infographic preference with 59 percent report interest

Blog

Author:

Cedric Pharand

September 23, 2026

PDF vs. Infographic: White Paper Statistics Compared

Virtual event statistics thumbnail highlighting the 33 percent average webinar attendance rate in Goldcast's 2025 report

Blog

Author:

Cedric Pharand

September 23, 2026

Are Virtual Events Still Worth Hosting in 2026?

Virality statistics thumbnail illustrating IncRev's finding that 1.3 percent of posts generated 75 percent of social shares

Blog

Author:

Cedric Pharand

September 23, 2026

Analysis of Viral Marketing Data and Content Shares

Recruitment marketing statistics 2026 thumbnail showing median cost-per-hire reached USD 1,053 across the full recruiting funnel

Blog

Author:

Cedric Pharand

September 22, 2026

Recruitment Marketing Statistics, by the Numbers (2026)

Small business statistics 2026 thumbnail showing 17 percent with no website, 28 percent with a homepage contact form and 42 percent running zero analytics

Blog

Author:

Cedric Pharand

September 22, 2026

Digital Reach Benchmarks: 2026 Small Business Data

Sales promotion statistics 2026 thumbnail showing a 22.30 percent coupon conversion rate for shallow discounts against 9.08 percent for deeper 20 percent discounts

Blog

Author:

Cedric Pharand

September 22, 2026

Sales promotion statistics, by the numbers (2026)

Public relations statistics 2026 thumbnail showing PR takes 14.3 percent of the average communications budget, the largest single line item

Blog

Author:

Cedric Pharand

September 22, 2026

What Agencies Should Budget for Public Relations in 2026

Promotion statistics 2026 thumbnail showing coupon codes converting at 15.29 percent on average, ranging from 8.04 percent in telco to 17.81 percent in retail

Blog

Author:

Cedric Pharand

September 22, 2026

Promotion Benchmarks 2026: CPL, CTR and Conversion Rates

Social selling statistics 2026 thumbnail showing LinkedIn Social Selling Index leaders creating 45 percent more opportunities and being 51 percent more likely to hit quota

Blog

Author:

Cedric Pharand

September 22, 2026

Are Social Selling Strategies Working on LinkedIn Right Now?

Retail marketing statistics 2026 thumbnail showing which numbers survive a source check, from Klaviyo's 183,000-account email benchmark to EY's loyalty study

Blog

Author:

Cedric Pharand

September 22, 2026

Are Retail Marketing Statistics Worth Using in 2026?

Shopper marketing budget statistics 2026 thumbnail showing retail media at 1.44 median profit ROI, the lowest of four tactics measured across 182 brands

Blog

Author:

Cedric Pharand

September 22, 2026

Shopper Marketing Budget Benchmarks and Trends

Agency pricing statistics 2026 thumbnail showing a median hourly rate of USD 185 and marketing agencies defaulting to retainers 45 percent of the time

Blog

Author:

Cedric Pharand

September 21, 2026

What CMOs Should Budget for Agency Pricing in 2026

Omnichannel marketing statistics 2026 thumbnail showing digital channels at 67.5 percent of budget against 54.9 percent in 2023

Blog

Author:

Cedric Pharand

September 21, 2026

What Omnichannel Marketers Should Budget for Campaigns This Year

Which marketing metrics matter most for campaign growth 2026 thumbnail showing LTV to CAC ratio and retention benchmarks

Blog

Author:

Cedric Pharand

September 21, 2026

Which Marketing Metrics Matter Most for Campaign Growth?

2026 marketing spending statistics thumbnail comparing The CMO Survey's 9.0 percent of revenue benchmark against Gartner's 7.8 percent figure

Blog

Author:

Cedric Pharand

September 21, 2026

What Marketers Should Budget for Marketing Spending in 2026

Which marketing metrics matter most for campaign growth 2026 thumbnail showing LTV to CAC ratio and retention benchmarks

Blog

Author:

Cedric Pharand

September 21, 2026

Which Marketing Metrics Matter Most for Campaign Growth?

Solo versus team home business statistics 2026 thumbnail showing median revenue of 87 thousand dollars for a solopreneur against 164 thousand for a two-person team

Blog

Author:

Cedric Pharand

September 21, 2026

Solo vs Team Home Business: 2026 Statistics

Market analysis statistics 2026 thumbnail showing digital data analytics at 37 percent of US market research industry revenue, the largest single segment

Blog

Author:

Cedric Pharand

September 21, 2026

Evaluating Market Analysis Budgets and Allocations

Global marketing statistics 2026 thumbnail showing global ad spend crossing USD 1 trillion while company marketing budgets shrink to 9 percent of revenue

Blog

Author:

Cedric Pharand

September 21, 2026

What Are the Top Global Marketing Statistics Right Now?

Internet marketing statistics 2026 thumbnail showing USD 294.6 billion in US internet advertising revenue and the top channels by reported marketing ROI

Blog

Author:

Cedric Pharand

September 21, 2026

Examining Internet Marketing Statistics and Digital Growth Trends

International marketing budget statistics 2026 thumbnail showing global ad spend reaching 1.06 trillion USD while 76 percent of shoppers buy only in their own language

Blog

Author:

Cedric Pharand

September 21, 2026

International Marketing Budget Benchmarks and Trends

Interactive marketing statistics 2026 thumbnail showing lead quizzes converting at 40.1 percent start-to-lead against calculators at 10 to 30 percent

Blog

Author:

Cedric Pharand

September 21, 2026

What Marketers Should Budget for Interactive Marketing Statistics

Direct marketing statistics 2026 thumbnail showing 56 percent of marketers reporting improved direct mail performance and only 2 percent reporting a decline

Blog

Author:

Cedric Pharand

September 20, 2026

Direct marketing, by the numbers (2026)

Entrepreneurship statistics 2026 thumbnail showing a 22.1 percent first-year business failure rate, per Bureau of Labor Statistics data

Blog

Author:

Cedric Pharand

September 20, 2026

Entrepreneurship statistics and data, 2026

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