Dockers · Apparel · Influencer & whitelisting · 2026
How Dockers rebuilt relevance by handing creators the mic
A heritage brand does not have a reach problem. It has a relevance problem, and those need different solutions.
The results, up top — every number is in the strip below
16M+
views
across the creator programme
167K+
content interactions
engagement, not impressions alone
80+
influencers
a bench wide enough to find real voices
Whitelisting
creator-handle paid
credibility kept with the creator
Full funnel
organic into paid
winners amplified, not replaced
A heritage name that younger buyers had stopped talking about.
Dockers is recognised almost universally, which is a different situation from being considered. Brand-led creative kept restating what Dockers is, while the audience it needed was deciding what to wear from people they follow.
Restating the brand louder would not fix it.
“Everyone knows the name. That is exactly the problem — knowing us is not the same as thinking of us when they get dressed.”
So the storytelling was handed to creators, and the best of it was whitelisted into paid.
Creator storytelling first, whitelisting to scale what worked.
Eighty-plus influencers produced genuine styling content rather than brand-approved scripts. Volume mattered here: it takes a wide bench to find the handful of voices an audience actually responds to.
Winners were then whitelisted — run as paid from the creator’s own handle — so the paid spend carried the credibility of the creator rather than the polish of a brand ad.
What the campaign actually consisted of.
The working parts behind the Dockers numbers above.
80+ influencer bench
Wide enough to find the real voices
A large roster produced the variance needed to identify which creators the audience trusted.
Whitelisted paid
Creator credibility, paid reach
Top performers ran as paid ads from creator handles, keeping the source of the trust intact.
167K+ interactions
Engagement, not just impressions
Content interactions passed 167,000 across the programme.
16M+ views
Reach earned by content, then amplified
Views passed 16 million, with paid extending the organic winners rather than replacing them.
16M+ views and 167K+ content interactions from 80+ influencers
Content highlights
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Video
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Video
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Video
Meta Ads Manager
Paid social
TikTok Ads Manager
Paid social
Spark Ads & whitelisting
Amplification
Dockers Hasan Video 2 — video ad creative
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b59adb0e7f66f5ca3673_out2.mp4
Elevate your daily look with effortlessly stylish smart casual attire
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77ee19e40b748cb6b01668_out.mp4
When farmers' markets feel like summer again
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77e17fe40b748cb6ac4916_out.mp4
Elevate your style with these neutral outfit layering tips
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77e160f412ff15a639caf9_out.mp4
Keep on running through life's changing backdrops
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77e13be40b748cb6ac13d1_out.mp4
Find the perfect balance of comfort and style for busy days
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77e13406ef8a7ffdf64602_out.mp4
Experience ultimate comfort during your daily adventures in the city
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77e1240955b2e9f175dc0d_out.mp4
Style the softest and most comfortable iron-free trousers four ways
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77e1190cf56fb34b9bfba0_out.mp4
Embrace the beauty of slow mornings in the city
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77e101ae487973f810c857_out.mp4
Effortless style designed for your everyday life
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77e0ff878d6c00da91a4b6_out.mp4
Comfortable and stylish pants made for your daily errands
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77e0fdd735428904e3d45a_out.mp4
Elevate your style with this classic smart casual look
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77e0c6ae487973f810a3b5_out.mp4
Level up your everyday wardrobe with comfortable and stylish pieces
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Elevate your casual style with these simple wardrobe essentials
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77e0c6ae487973f810a3b5_out.mp4
Upgrade your office wardrobe with comfortable and stylish khakis
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77e0ac54a015d7b6eed594_out.mp4
Get ready to sweep her off her feet with effortless style
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77e0aa6886ef83142cf284_out.mp4
Embrace a balanced and productive daily routine
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Elevate your daily routine with ultimate comfort and style
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77e06f0955b2e9f1756e59_out.mp4
Comfortable and flexible pants designed for everyday wear
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77e06d04d37a6778c75246_out.mp4
No limits, no slowing down, just go
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77e053f973d99b13f454b0_out.mp4
Keep up with your kids in comfort and style
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77e03554a015d7b6eeb065_out.mp4
Stay comfortable and ready for whatever life throws your way
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77e0144e24d9b57f0e6268_out.mp4
Comfortable and clean clothes for whatever life throws your way
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77e0144e24d9b57f0e6268_out.mp4
Stretchy, comfortable pants designed with deep zippered pockets
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Look sharp and feel comfortable, no matter what your day brings
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Keep it cool and comfortable with effortless everyday style
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Comfort meets confidence in chinos made to go anywhere
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Layer up for fall with versatile everyday essentials
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77df66d735428904e2d432_out.mp4
Gear up and explore the great outdoors this winter
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Get ready in style with these effortlessly cool casual outfits
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77df42971285bc600b382b_out.mp4
One pair of pants styled for any occasion
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Creator-led try-on that sells the fit, not the discount
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a77d0084e24d9b57f0d211c_ad-video-test.mp4
Stay active and comfortable on the go in stretch pants
EN
Clean and casual style perfect for any weekend activities
EN
Experience ultimate comfort with your new favorite everyday pants
Look sharp and feel comfortable in a lightweight quilted vest
EN
Get back to your morning coffee routine in stylish chinos
EN
Go anywhere in style with comfortable and durable everyday wear
EN
Elevate your daily look with versatile cord-collar bomber jacket and chinos
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