Geo Stone Inc.
Browse the stone, then book the estimate
Geo Stone Inc. fabricates and installs granite and quartz countertops, vanities, tables and fireplace surrounds across the Greater Montreal region from its Laval facility.
01 — The challenge
Nobody buys a countertop from a paragraph.
A kitchen renovation starts with a colour, not with a company. Homeowners and designers arrive wanting to see stone — veining, tone, finish, brand — and then want to know what it costs in their kitchen. A brochure site that describes the service in prose loses both moments.
The second problem is quoting. Countertop pricing depends on material, colour, thickness, edge profile and square footage, and a generic "contact us" box produces enquiries that cannot be priced without three phone calls.
The inventory was the sales pitch, and it was not on the website.
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212
Slab colours published in the online catalogue
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3
Steps from first visit to estimate request
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2 h
Response time the contact page commits to
02 — Our approach
Put the whole slab inventory online, then make the estimate easy to ask for.
We published the full colour library as a searchable, paginated catalogue — 212 slabs, each with its own page and brand attribution across Caesarstone, Silestone, Vicostone, Zenith and Radianz. That single decision turns a static brochure into something a homeowner can spend twenty minutes inside, and gives the site a page for every colour name people actually search.
Material pages for quartz and granite sit above the catalogue and do the explaining: what quartz is made of, how the pigments and resins behave, where granite is the better answer. Project pages carry finished kitchens so the material choice can be seen in a real room.
The estimate request is a guided multi-step form — material, colour preference, design preference, thickness, priority, and an upload for measurements and photos — so the shop receives an enquiry it can actually price, and the homepage reduces the whole journey to three plain steps.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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