SOS Plombier Montréal
Seventeen emergencies, seventeen pages
SOS Plombier Montréal has run emergency and scheduled plumbing across Greater Montreal and Laval since 1994, available 24 hours a day, for homeowners and commercial buildings alike.
01 — The challenge
A flooded basement at 2 a.m. is not a browsing session.
Plumbing demand arrives as a specific panic: water leak, sewer backup, frozen pipe, dead water heater, blocked drain. Each one is its own search, each one needs its own page, and each one has to put a phone number in front of the visitor in under a second.
On top of that the company sells two very different things — emergency residential calls and planned commercial contracts — to audiences in two languages.
The visitor is standing in water. The page has one job: prove competence and give them the number.
*
17
Interventions given their own dedicated service page
*
24/7
Availability surfaced in the header of every page
*
2
Languages and two audiences on one structure
02 — Our approach
A page per emergency, with the phone number never more than a glance away.
We built the site in WordPress around seventeen intervention pages — water leak, sewer backup, camera drain inspection, drain and water-inlet repair, French drain replacement, water heater installation, pipe thawing, grease-trap installation, bathroom and full-home plumbing renovation, and the rest — plus a separate commercial services track for building managers and businesses.
Each page follows the same emergency logic: name the situation, explain what to do in the first minutes, explain how the intervention actually works, and offer a free estimate form on the spot. The sticky header carries the 24/7 line and the phone number, and a French/English switcher serves both audiences without duplicating the structure.
The homepage does the routing: a seventeen-card service grid, a four-step process, and the company's since-1994 track record for the visitors who do pause to compare.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
.webp)
.webp)
