EVRY Jewels · Jewellery e-commerce · Full-funnel growth · 2026
How EVRY Jewels scaled from $6M to $100M in five years
Holding return on ad spend while revenue grows sixteen-fold is the hard version of scaling. Most accounts trade one for the other.
7×+
ROAS
held while revenue scaled to nine figures
The results, up top — every number is in the strip below
7×+
ROAS
held while scaling
9-figure+
yearly revenue
from $6M in five years
$1M+
monthly paid media budget
seven-figure monthly buy
300+
creative assets tested monthly
outrunning fatigue
5
years
sustained rather than a spike
01 — The challenge
Scaling a jewellery brand without surrendering efficiency.
EVRY Jewels sells affordable jewellery at volume, a category where creative fatigue is brutal and where scaling usually means paying progressively more for each order.
The problem was not finding demand. It was keeping unit economics intact while multiplying spend.
“Every time we increased the budget I expected the returns to collapse. The reason they did not is that we were replacing creative faster than the audience got tired of it.”
So creative volume, not bidding, became the growth engine.
02 — Our approach
300+ creative assets tested monthly against a full-funnel structure.
The account tested more than 300 unique creative assets every month — the supply level required to keep a seven-figure monthly buy from exhausting its own audiences.
Structure stayed full-funnel rather than bottom-heavy, so prospecting kept feeding the audiences that retargeting depends on. Revenue reached nine figures a year at a 7×+ ROAS.
03 — What we did
What the campaign actually consisted of.
The working parts behind the EVRY Jewels numbers above.
300+ assets monthly
Creative as the growth lever
Testing volume was set high enough to outrun fatigue at seven-figure monthly spend.
Creator asset grid
Full-funnel structure
Prospecting kept feeding retargeting
Upper funnel was maintained rather than cut for short-term ROAS.
Creative from the campaign
$1M+ monthly media
Scaled in steps
Monthly paid media passed seven figures as efficiency held.
Reported spend summary
7×+ ROAS at nine figures
Efficiency preserved through scale
Return on ad spend held above 7× as annual revenue reached nine figures.
Reported campaign metrics
The stack we ran it on
Meta Ads Manager
Paid social
TikTok Ads Manager
Paid social
Creator sourcing
Casting
Spark Ads & whitelisting
Amplification
Frame.io
Creative review
Canva
Creative
GA4
Analytics
Looker Studio
Dashboards
“Web Tonic did in six weeks what our last two agencies couldn't in a year — and for the first time we could see every dollar of it”
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