GEO & AEO
Generative and answer engine optimisation for ChatGPT, Perplexity, Google AI Overviews and Copilot. We track how often you are cited, against whom, and we change the sources that decide it.
Tell us a little about your brand and we'll be in touch within 24 hours to lock in a time.
PLATFORMS
The four surfaces already answering for you.
Your buyers are asking an assistant before they ask a search box. Each engine picks its sources differently — so each one needs its own read.
ChatGPT
Perplexity
Google AI Overviews
Microsoft Copilot
The default research assistant.
We track how your brand appears across your buyers' real prompts, then work the sources behind those answers.
- Prompt set tracking
- Share of voice
- Sentiment
Citations are visible — and winnable.
Perplexity shows its sources, which makes the gap measurable. We target the specific pages being cited in your category.
- Citation gap analysis
- Source targeting
- Freshness
Where organic and AI collide.
Overviews pull from pages that answer cleanly and carry entity clarity. We restructure the pages that already rank so they qualify.
- Answer-shaped sections
- Schema and entities
- SERP overlap
The enterprise research path.
Copilot leans on different sources again — including the ones your procurement-stage buyer reads.
- Source coverage
- Comparison content
- Accuracy fixes
Engines tracked every month
You own the prompt set, data and content
Weekly working session with the people doing the work
Guesswork — every claim is measured
We made the difference for those brands
Creative, content, arts & culture
B2B software, fintech, insurance
Creative, content, arts & culture
Apparel and lifestyle
Consumer tech and platforms
B2B software, fintech, insurance
Food & beverage
Creative, content, arts & culture
Home essentials, appliances, kitchen & pet
Apparel and lifestyle
Consumer tech and platforms
Travel & mobility
B2B software, fintech, insurance
Home essentials, appliances, kitchen & pet
Consumer tech and platforms
Healthcare & regulated services
Healthcare & regulated services
Food & beverage
Beauty, personal care & wellness
Home essentials, appliances, kitchen & pet
B2B software, fintech, insurance
Beauty, personal care & wellness
Consumer tech and platforms
Consumer tech and platforms
B2B software, fintech, insurance
Apparel and lifestyle
Food & beverage
Retail & commerce
Travel & mobility
B2B software, fintech, insurance
01 — The challenge
You are being described to buyers you never meet.
A growing share of research now finishes inside an assistant. The buyer asks, the model answers, and a shortlist is formed from sources you did not choose. If your brand is absent — or described from a three-year-old listicle — you lose the deal before a click exists.
“We asked ChatGPT for the best agencies in our category. It named three competitors and got our pricing wrong.”
That answer is not random. It comes from specific pages, directories and comparison articles the model trusts. Those are addressable.
02 — Our approach
Change the sources, change the answer.
We build a prompt set that mirrors how your buyers actually ask, measure your share of voice and sentiment across engines, then work the two levers that move it: your own pages restructured into answer-shaped, entity-clear content, and the third-party sources the engines already cite.
03 — What we did
Measure, restructure, place, re-measure.
Monthly tracking across engines with the citation gap report attached, so you can see which sources are deciding your answer and which ones we changed.
AD FORMATS
What changes when we start.
Answer engine visibility is won in structure, entities and third-party sources — not in keyword density.
How your buyers actually ask
Built from your sales calls and search data, not invented in a workshop.
Make the model certain who you are
Schema, consistent naming and factual coverage across the pages that define you.
Fix what the engines already trust
Listicles, directories and comparison pages corrected, updated or earned.
Visibility you can put in a board deck
Monthly share of voice, position and sentiment per engine, with cited domains.
Results
Operating standards, not promises.
Built on trust. Proven by results.
We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.
FAQ
Frequently asked questions.
Everything you might want to know—up front.
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How your buyers actually ask
Built from your sales calls and search data, not invented in a workshop.
Make the model certain who you are
Schema, consistent naming and factual coverage across the pages that define you.
Fix what the engines already trust
Listicles, directories and comparison pages corrected, updated or earned.
Visibility you can put in a board deck
Monthly share of voice, position and sentiment per engine, with cited domains.
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