Built properly, so it stays fast.

When the site has to do something, not just say something. A brochure site with five pages and no integrations rarely justifies custom work, and we will tell you so. The case gets strong when you need real CRM or inventory integration, a portal or configurator, complex content relationships, performance at scale, or an editor experience your team will use every day. The other common trigger is accumulated cost: when plugin conflicts, page-builder bloat and one-off patches mean every change takes a week, rebuilding is usually cheaper than another year of workarounds.

Whichever one your team can still change in two years. We work across Webflow, WordPress, Shopify, Next.js, Laravel and Node, and we choose based on the content model, the integrations, the traffic profile and who maintains it after launch — not on what is fashionable. Headless is excellent when content genuinely serves several surfaces and expensive overhead when it does not. If you already have in-house developers in a particular stack, that is usually the deciding factor, and we will say so before scoping.

By treating performance as a build constraint rather than a post-launch clean-up. That means a performance budget enforced in the pipeline, HTML rendered on the server or at build time where it helps, images sized and served in modern formats, fonts loaded without blocking, layout stability designed in, and third-party tags audited — usually the single biggest drag. The commercial case is well documented: Deloitte measured a 0.1s mobile improvement worth 8.4% in retail conversion rate, and Google's Core Web Vitals case studies point the same way.

Handled properly, a rebuild protects rankings and usually improves them, because speed, crawlability and internal structure all get better at once. The protection comes from process: a full crawl and URL inventory before anything moves, a redirect map reviewed line by line, headings, metadata and internal linking preserved on the pages that earn traffic, structured data carried across, and staging blocked from indexing. Our SEO team signs off before launch and monitors coverage and rankings afterwards, so if anything moves we know within days rather than at the next quarterly review.

With a paid or free discovery step first, depending on complexity, and a fixed price for a defined scope after it. Guessing at a number before the content model and integrations are understood is how projects end in change requests and bad feeling. For larger applications we phase the work so you get something usable early and can stop or redirect between phases. Hosting and third-party licences are quoted separately and transparently, in your own accounts, so you are never renting infrastructure through us at a markup.

We watch it. For an agreed period after launch we monitor performance, error rates, form and payment success, and conversion behaviour, and fix anything that surfaces. After that, support is whatever you want it to be: a retainer covering maintenance, security updates and iteration, an as-needed arrangement, or nothing at all because your team has taken it on. All three are fine by us. The handover is built so the last option is real rather than theoretical, which is also the best evidence that the build was done well.

Yes, and it is common. Typical arrangements are us building the greenfield work while your team maintains the existing platform, or us taking front-end and integration work while your developers own the core application and code review. We work in your repositories, follow your conventions and review standards, and join your stand-ups if that helps. Where a team is stretched, the most valuable thing we do is often unglamorous — clearing technical debt and documentation that nobody has had time to touch.

Yes, and it is far cheaper built in than retrofitted. Semantic markup, keyboard operability, focus states, contrast, form labelling and sensible heading structure are part of how we write front-end code rather than a later pass. For organisations with a legal or procurement requirement, our accessibility team audits the build independently against WCAG and documents the result, which is what buyers and public-sector clients usually need to see.

Both, and either. Our web design team can take it from positioning through to design system, and our CRO team can shape the pages that carry revenue. We are equally happy building from your designer's files, and we will flag anything in a design that will cost speed, accessibility or editor sanity before we start rather than after. Working from someone else's design system is normal for us and does not change how the code is written or handed over.

Yes. Ecommerce is where custom development earns its keep fastest, because catalogue size, variant logic, subscription rules and feed quality all start fighting an off-the-shelf theme quickly. We work in Shopify where the platform fits and build custom storefronts where it does not, with product data, pricing and availability read from the system of record rather than maintained twice. Merchandising, feeds and the paid channels that consume them are handled with our retail media and paid teams, so the website and the campaigns share one source of product truth.

Most of our development projects fall into three groups: marketing websites for companies whose growth depends on organic and paid demand, customer-facing applications like portals, configurators and booking engines, and ecommerce stores past the point a theme can carry them. The industries vary — professional services, home services, healthcare, manufacturing, SaaS and retail brands — and the technical questions are more similar than the sectors suggest. What tends to differ is the compliance and integration environment, which is exactly what the discovery phase is for.

As one project rather than a relay. Design decisions have engineering consequences and vice versa, so our designers and developers work in the same cycle, with a shared component library rather than static pages handed over as a finished opinion. Where the website also has to serve SEO, paid media and lifecycle marketing, those teams review the templates and the content model before build, because retro-fitting a landing page structure or a schema requirement afterwards is always more expensive. Our design services page covers the design side in more detail.

Code in your repository with a readable commit history, automated tests on the paths that would cost you money, environment and deployment documentation, the architecture decisions written down including what we rejected and why, a field map for every integration, and recorded training for the people who will edit the site. Access is yours throughout — hosting, DNS, CMS, repository and third-party accounts are all in your name from the first week, not transferred at the end.