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It started in mid-2024 when L'Entrepôt de la Réno came to us with two renovation stores in Quebec and a goal to grow up against Reno Depot and Home Depot. Two years later, they have four locations, a new corporate headquarters, a new service line, and a fifth store that just opened in May 2026.
The 2025 campaign delivered 37,440 conversions generating $2.67M CAD in value, at an average CPC of $0.70 (53% below industry benchmark). The conversion rate hit 6.44%, nearly double the e-commerce average, backed by 7,047 tracked phone calls and 18,414 in-store direction requests.
The strategy was built around something national retailers keep missing: Quebec's French-speaking market. While competitors poured budget into broad English keywords, we went deep on high-intent Quebec French searches and connected every online click to real foot traffic in real stores.
That's what the judges recognized, not just the efficiency, but the business transformation behind it.
This award belongs as much to L'Entrepôt de la Réno as it does to our team. They trusted the data. They made the calls. The growth followed.
At Web Tonic, we don't just run ads. We build growth engines.
