We don't advise.
We build.

Other agencies consult. We execute. The S³ Model is Web Tonic's done-for-you acquisition framework — a proprietary system built where other agencies have failed. We take ownership of every layer of your funnel, from strategy to creative production to revenue attribution.

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We own every layer of the funnel. Not advice. Execution.

Our team writes the copy, creates the ads, edits the video, produces the content, builds the landing pages, and configures every data pipeline. You don't hire us to tell you what to do — you hire us to do it.
About ExperienceAbout ExperienceAbout Experience
Our solutions
Copywriting
Ad creation
Video editing
Content production
Landing pages
Data intelligence
Email & SMS
CRM setup
Zero subcontracted deliverables
0

Sounds familiar?

You've tried agencies before. Here's why they failed.

The S³ Model exists because we kept seeing the same five failures destroying marketing budgets. We built this system to fix every one of them.
Vendor fragmentation
One agency for ads, another for email, a freelancer for creative. Nobody optimizing your revenue.
No ownership —
you were renting, not building
When you left your last agency, you left with nothing. No funnel. No sequences. No tracking setup. They kept the infrastructure. You kept the invoice.
Vanity metrics, zero attribution
Your agency reported CPM and CTR. You still can't answer the only question that matters: how much revenue did marketing generate?
No ICP clarity or GTM strategy
You're spending money on ads without knowing exactly who your ideal customer is. No segmentation. No positioning. No go-to-market strategy. Just tactics without direction.
No feedback loop
Sales knew which leads were garbage. That information never made it back to marketing. Optimization happened in isolation.
Phase 1: Strategize
We audit everything before we build anything.
ICP & market
Define ICP · Competitor mood board · Competitive analysis · Customer segmentation · Journey mapping
Offer & revenue audit
Payment strategies · Onboarding automation · Compliance review · e-commerce: bundles & AOV · Shipping analysis
Messaging & positioning
Value proposition engineering · Messaging framework per segment · Positioning matrix · Ad angle identification
Baseline metrics
Lead-to-close rates · CPA analysis · No-show rate baseline · Attribution gap
Phase 2: Structure
We build the entire acquisition system and go live.
Funnels, Tracking & Attribution
High-converting landing pages, full funnel architecture, split testing, server-side tracking, MTA setup, and clear revenue attribution.
Email, SMS & Lead Nurturing
Automated flows (welcome, reminders, recovery), re-engagement campaigns, upsells, abandoned cart, and post-purchase sequences.
Ad Creative & Paid Media
Scriptwriting, creative production, video editing, PPC setup, and 60-day optimization with continuous testing and scaling.
Conversion Optimization & eCommerce Growth
Lead recovery systems, sales feedback loops, scoring refinement, AOV optimization, bundles, and review/referral automation.
Weekly 1-hour strategy sessions with written recaps · Direct Slack channel access · Results review → action planning → sales feedback loop · You get a growth team, not an agency on retainer.
Phase 3: Scale
From acquisition system to full growth team.

Once your acquisition engine is running and producing results, the question becomes: where do we compound? Phase 3 is where we expand the surface area of what's working — still done-for-you, still fully integrated.
Creative scaling
UGC creators · Brand ambassadors · Expanded ad creative
Channel expansion
SEO / GEO / LLMs · Organic social · Evergreen webinar
Reputation & authority
GMB optimization · Reddit · Review generation
Website evolution
Acquisition site revamp · CRO across full site · Shopify / Webflow / WP
Ongoing management starting at $5K/month · Defined scope, not a retainer

The S³ Model.Adapted for your business.

B2B

Pipeline-focused. CRM-integrated. Built around long sales cycles.

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B2C

Volume-driven. Funnel-optimized. Built around fast conversion and LTV.

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eCommerce

Revenue-attributed. AOV-optimized. Built around carts and post-purchase.

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Content creation
Amazing branding
Stupidly good marketing
Content creation
Amazing branding
Stupidly good marketing
Content creation
Amazing branding
Stupidly good marketing

Testimonials

What our clients are saying

Some data about our clients
500
Some clients are Fortune 500 companies but we work with any company doing over $500k per year in revenue.
100%
of them enjoys our S3 Methodology which integrates all parts of your marketing funnel.
2018
We’ve been founded in 2018 in Montreal, Canada so you know you’re in good hands and we’re not going to fiddle.

Full ownership. Radical transparency.

You own everything we build

Every funnel, sequence, and tracking setup is yours
Built on your infrastructure, not ours
Leave tomorrow, take everything with you

We show everything we do

Weekly 1-hour sessions with written recaps
Direct Slack access to the team
Revenue dashboards — not vanity metrics

faq

Answered questions.

Everything you might want to know—up front.

1
What is the S³ Model?
It's our three-phase acquisition framework — Strategize, Structure, Scale. We audit everything first, build the infrastructure, then scale what the data proves works. No guesswork, no skipped steps.
2
How long does each phase take?
Strategize and Structure happen during the first two months. Scale begins once the system is live and producing data. Some clients are onboarded in as few as seven days depending on complexity.
3
What if we already have campaigns running?
We transition with zero downtime. Your campaigns keep running while we audit, restructure, and rebuild behind the scenes. By the time we take over, the new system is already live.
4
Do we own the infrastructure you build?
Yes. Every funnel, sequence, tracking setup, and landing page is built on your accounts and your platforms. If you leave tomorrow, you take everything with you.
5
What does "full attribution" actually mean?
It means every channel, every campaign, and every creative asset is tracked to actual revenue — not clicks, not impressions, not platform-reported conversions. You'll know exactly what generated money and what didn't.
6
Is Scale a separate engagement?
Scale is a natural continuation, not a separate contract. Once the foundation is proven, we expand into new channels, higher budgets, and broader creative — still month-to-month, still fully executed by our team.

Stop managing vendors. Start managing growth.

Schedule a call
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