Nurse.com · Healthcare education and jobs board · Influencer-led creative strategy · 2026
How Nurse.com reached 200k+ new users at under 20 cents a click
Nurses are one of the most advertising-resistant professional audiences there is. They also trust each other completely.
The results, up top — every number is in the strip below
200k+
new clicks and users
to the website
5M+
relevant impressions
concentrated in the profession
4%+
click-through rate
creative the audience recognised
<$0.20
per click
cost efficiency from relevance
Nurse creators
peer-led strategy
not brand recruitment messaging
Reaching a profession that ignores recruitment advertising.
Nurse.com serves continuing education and a jobs board for nursing professionals — an audience saturated with recruitment messaging and sceptical of all of it.
Reaching them cheaply and relevantly at the same time is the whole problem.
“Every nurse I know gets recruited constantly and ignores all of it. What they do not ignore is another nurse telling them how she got her hours done.”
So the campaign was built around nurse creators rather than around the brand.
Nurse creators driving awareness for CE and the jobs board.
An extensive influencer-led strategy used creators from inside the nursing and healthcare community, speaking to continuing-education requirements and career moves in the language of the profession.
The result was more than 5 million relevant impressions, over 200,000 new clicks and users at under $0.20 each, and a click-through rate above 4% — which is the signature of creative the audience recognises as its own.
What the campaign actually consisted of.
The working parts behind the Nurse.com numbers above.
Nurse creators
Inside the profession
Creators were nursing and healthcare professionals rather than general influencers.
CE and jobs framing
Two concrete jobs to be done
Creative addressed continuing education requirements and career moves specifically.
5M+ relevant impressions
Targeted, not broad reach
Impressions were concentrated in the healthcare community rather than sprayed wide.
4%+ CTR at <$0.20
Relevance showing up in cost
Click-through rate above 4% and cost per click under twenty cents.
200k+ new site users at under $0.20 a click and 4%+ CTR
Meta Ads Manager
Paid social
TikTok Ads Manager
Paid social
Spark Ads & whitelisting
Amplification
Looking for different nursing job opportunities? Start your search today
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78345048d7a48890b40113_out.mp4
Access continuing education courses made by nurses for nurses
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a783448e1dedd519c77c672_out.mp4
An exclusive all-in-one social networking app for nurses
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78343a78eefd37aeb8ac1a_out.mp4
Trade disappointing Nurses Week gifts for an unforgettable group cruise
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78343121777e162840883f_out.mp4
Take the hassle out of your nursing license renewal
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7834266cbd400745312ccb_out.mp4
Find the perfect nursing job that matches what drives you
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7834186cbd400745312621_out.mp4
Join a virtual live stream event celebrating National Nurses Week
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78340addcee47bec5920e8_out.mp4
Find the nursing job that drives you
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7833fb1e05027d6d140a29_out.mp4
Celebrate National Nurses Week on an exclusive, well-deserved cruise journey
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7833ed157ed9bc2f32eaee_out.mp4
Find the right nursing job with personalized recommendations
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7833e4e1dedd519c779579_out.mp4
Prepare for your shifts stress-free with the ultimate nurse resource
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7833d91a1475f959d18de9_out.mp4
Connect, learn, and grow with the new online community for nurses
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7833cd64db8f2019d2d434_out.mp4
Discover an exclusive online networking space just for nurses
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7833c0d0c6b56bd1110b20_out.mp4
Accelerate your nursing career with a supportive online community
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7833b4971285bc60213249_out.mp4
Ditch the pizza party for a Nurses Week group cruise
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a782d0014801b42179dd3df_out.mp4
Nurse Com Mia Navarro — video ad creative
https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a782cec24cfb409e100d89c_out.mp4
EN
Personalized nursing job recommendations built by nurses for nurses
EN
Find the right nursing job that fits your needs
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reviews
"Their transparency, attention to detail, and collaborative approach made them feel like an extension of our own team."
Book your strategy call today!
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