Dashing Diva · Beauty and nail care · Full-funnel campaign · 2026
How Dashing Diva doubled spend and cut CAC 24%
Doubling spend usually raises acquisition cost. Doing it while cutting cost means the channel mix was the constraint.
24%
decrease in CAC
while spend doubled
The results, up top — every number is in the strip below
24%
decrease in CAC
while spend doubled
100%
increase in ad spend
in the last year
3 to 7
marketing channels
new audiences, not more frequency
Always-on
performance creative
native assets per channel
Full funnel
acquisition to advocacy
repeat purchase category
01 — The challenge
Growth concentrated in too few channels.
Dashing Diva sells press-on nail products in a category driven by demonstration and repeat purchase. Its acquisition ran across three channels, which caps how far spend can grow before costs climb.
More budget in the same three places buys the same people twice.
“We kept pushing more money into the same channels and watching the cost creep up. The answer was not a better bid, it was more places to spend.”
So the funnel was widened before the budget was.
02 — Our approach
From three channels to seven, with always-on performance creative.
Marketing channels expanded from three to seven, giving a doubled budget genuinely new audiences to reach rather than the same ones more often.
Always-on performance creative supported the expansion, turning beauty buyers into repeat advocates. Customer acquisition cost fell 24% while ad spend increased 100% year over year.
03 — What we did
What the campaign actually consisted of.
The working parts behind the Dashing Diva numbers above.
3 to 7 channels
New audiences, not more frequency
Channel expansion gave the additional budget somewhere useful to go.
Reported channel mix
Always-on creative
Continuous, not campaign-based
Performance creative ran continuously so each new channel had native assets.
Creator asset grid
Full-funnel structure
Advocacy as well as acquisition
The programme was built to turn buyers into repeat advocates.
Creative from the campaign
Spend +100%, CAC −24%
Both moved the right way
Ad spend doubled year over year while acquisition cost fell 24%.
Reported campaign metrics
The stack we ran it on
Meta Ads Manager
Paid social
TikTok Ads Manager
Paid social
Creator sourcing
Casting
Spark Ads & whitelisting
Amplification
Frame.io
Creative review
Canva
Creative
GA4
Analytics
Looker Studio
Dashboards
“Web Tonic did in six weeks what our last two agencies couldn't in a year — and for the first time we could see every dollar of it”
.webp)
.webp)
