Slynumber · Mobile app · Creator strategy & paid media · 2026
How Slynumber turned 110+ creator assets into 20K+ registrations
Installs are easy to buy and easy to waste. Registrations are the number that means something.
90K+
app installs
across the programme
The results, up top — every number is in the strip below
90K+
app installs
across the programme
20K+
user registrations
reported separately from installs
110+
UGC & influencer assets delivered
enough variance to optimise
Reactivation
existing creators first
cheaper than cold sourcing
Always-on
UGC supply
feeding continuous optimisation
01 — The challenge
Scaling installs across borders without buying dead users.
Slynumber needed cross-border user acquisition where the meaningful outcome is a completed registration, not an install that never opens again.
That makes creative selection a filtering problem as much as a reach problem.
“An install that never registers costs me money twice — once to buy it and again in the data it poisons.”
So the programme reactivated existing influencers and rebuilt the creative around registration intent.
02 — Our approach
Influencer reactivation, performance creative, media optimisation.
Rather than starting from scratch, the programme reactivated influencers who had already worked with the brand, then layered performance creative built for registration rather than curiosity.
110-plus UGC and influencer assets fed continuous media optimisation, producing more than 90,000 installs and over 20,000 registrations.
03 — What we did
What the campaign actually consisted of.
The working parts behind the Slynumber numbers above.
Influencer reactivation
Cheaper than starting cold
Existing creator relationships were reactivated before new ones were sourced.
Creator asset grid
Registration-intent creative
Filtered for the real outcome
Creative was briefed to attract users likely to complete registration.
Creative from the campaign
110+ assets
Enough variance to optimise
A large asset pool gave media buying real choices rather than a handful.
Reported asset counts
90K+ installs, 20K+ registrations
Both numbers published
Installs and completed registrations are reported separately rather than merged into one figure.
Reported campaign metrics
The stack we ran it on
Meta Ads Manager
Paid social
TikTok Ads Manager
Paid social
Creator sourcing
Casting
Spark Ads & whitelisting
Amplification
Frame.io
Creative review
Canva
Creative
GA4
Analytics
Looker Studio
Dashboards
“Web Tonic did in six weeks what our last two agencies couldn't in a year — and for the first time we could see every dollar of it”
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