Lyson Duval
One page per programme
Lyson Duval has mentored women for ten years as a naturopath and certified EFT practitioner. Her offer is not one service: it is a collective space, a self-paced deconditioning programme, an initiatory accompaniment and seasonal events, each addressing a different moment in someone's journey.
01 — The challenge
Personal brands sell trust first and offers second.
Someone arriving from a podcast episode or an Instagram reel is not ready to buy a programme; she is deciding whether this person is worth listening to. Someone who has followed for a year and is ready to enrol needs price, format, modules and dates — immediately, not after scrolling a manifesto.
A single page cannot serve both without failing one of them.
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10
Years of mentoring behind the practice
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4
Distinct offers, each with a dedicated page
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12+
Client testimonials surfaced on the homepage
02 — Our approach
Warm editorial homepage, hard-working sales pages behind it.
The homepage does the trust work: her voice in the first line, who she serves, the two ways to work with her, a wall of client testimonials in their own words, and the latest podcast episodes as continuing proof.
Each programme then gets a full sales page written in its own register — INDOCILE lays out modules, outcomes and who it is for; Archétype opens with documentary portraits and maps the four circles of the journey; BLOOM works as a short seasonal event page with a single date and a single call to action.
Typography, colour blocks and photography carry the brand across all of it, so the pages feel like chapters of one body of work rather than separate landers.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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