LAHA
Specialist care, findable
Lung & Allergy Health Associates is a coordinated network of pediatric pulmonology, immunology and allergy physicians affiliated with Long Beach Memorial / Miller Children's Hospital, with clinics in Long Beach, Torrance and Fountain Valley and an active research arm.
01 — The challenge
Three audiences, four offices, and a specialty most parents cannot name.
A parent arrives searching a symptom — their child wheezes, reacts to food, keeps getting sick. A referring physician arrives wanting to know which attending covers which condition and how to send a patient. A family already in care just wants the right office address and phone number.
Behind all of that sits a genuinely deep practice: board-certified attendings on UC Irvine and UCLA faculty, a severe asthma centre, sickle cell pulmonary and primary ciliary dyskinesia programs, over 30,000 bronchoscopies, clinical trials. None of it means anything if it is buried in a single “our services” page.
The hardest part was not writing the credentials. It was deciding which visitor each page is for.
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40+
Years of clinical practice behind the group
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4
Clinic locations given their own page
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3
Audiences routed separately: families, referring physicians, existing patients
02 — Our approach
Split the practice by condition, program and office, then let the credentials do the reassuring.
The site is organised around the four ways people actually arrive. Conditions We Treat carries the symptom-level entry points — pediatric lung disease, allergic disease, immune deficiency, comorbidities, transition to adult care. Specialty Programs names the things that make this group unusual: allergy, immunology, cystic fibrosis, sickle cell pulmonary, primary ciliary dyskinesia, the severe asthma centre. Procedures & Testing lists the diagnostics in full, because that is what a referring physician scans for.
Every office gets its own location page with the specialists who practise there, the address, directions, the phone and fax, insurance accepted, and patient experiences from that site — so the local search result lands on a page written about that clinic rather than a shared contact form.
Physician profiles carry fellowships, hospital appointments and academic affiliations in full, and the research section documents clinical trials and investigator-initiated studies. Booking sits in the sticky header and a persistent side rail, so the appointment is one click from anywhere.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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