GROWTH MARKETING / PAID SOCIAL
Paid social that stops the scroll — and drives revenue.
We build, test, and scale campaigns across Meta, TikTok, and LinkedIn. Creative that converts, targeting that compounds, and every dollar attributed to revenue.
PLATFORMS
One team. Every platform that matters.
Each channel is run by a platform specialist — not a generalist splitting time across five ad accounts. Pick a platform to see how we run it.
Meta Ads
TikTok Ads
LinkedIn Ads
Pinterest Ads
Snapchat Ads
Full-funnel campaigns across Facebook & Instagram.
From cold prospecting to warm retargeting, we build creative for every stage and let Meta's algorithm scale what converts — with server-side tracking so every dollar is attributed.
✓
Advantage+ shopping
✓
Prospecting & retargeting
✓
Reels & Stories placements
✓
Dynamic product ads
✓
Lead-gen instant forms
✓
Server-side CAPI tracking
3.98B
Monthly active users across the family of apps
$8.60
Average CPM benchmark (2026)
Sound-on creative built for the For You page.
TikTok rewards native storytelling, not repurposed TV spots. We produce hook-first video at volume and let Spark Ads carry the winners into paid, with creator whitelisting to keep credibility intact.
✓
Spark Ads & whitelisting
✓
Creator sourcing
✓
Hook-first video testing
✓
Smart Performance campaigns
✓
TikTok Shop integration
✓
Events API tracking
1.58B
Monthly active users worldwide
$4.20
Average CPM benchmark (2026)
Reach and frequency where Gen Z actually is.
Snapchat delivers cheap incremental reach that Meta has already saturated. We run vertical video, AR try-on lenses and Dynamic Ads to pull in a younger audience without cannibalising existing spend.
✓
AR lenses & filters
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Dynamic product ads
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Story & Spotlight placements
✓
Incremental reach planning
✓
Goal-based bidding
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Conversions API
850M
Monthly active users worldwide
$3.10
Average CPM benchmark (2026)
Catching demand while it is still being planned.
Pinterest users arrive with intent and no competitor bidding war. We run catalog-fed shopping campaigns and idea pins that land your product in the planning stage, months before the purchase.
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Catalog & shopping ads
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Idea & video pins
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Keyword & interest targeting
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Seasonal demand planning
✓
Rich pin setup
✓
Conversion API tracking
553M
Monthly active users worldwide
$5.40
Average CPM benchmark (2026)
Pipeline from the people who actually sign.
LinkedIn is expensive per click and cheap per customer when the targeting is right. We build account-based audiences, run document and conversation ads, and tie every lead back to closed revenue in your CRM.
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Account-based targeting
✓
Lead-gen forms
✓
Document & carousel ads
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Conversation ads
✓
Matched audiences
✓
CRM revenue attribution
1.1B
Members across 200+ countries
$33.80
Average CPM benchmark (2026)
$8M+
Social ad spend managed to revenue
3.2×
Average blended return on ad spend
250M+
Paid social impressions each month
7days
To first measurable signal, guaranteed
AD FORMATS
Creative built for performance, not portfolios.
We produce every format in-house and tie each one to conversion data — so the ads that earn budget are the ads that earn revenue.
Video & Reels
Native, sound-on video and Reels engineered around the hook, the retention curve, and the call to action.
Static image ads
Thumb-stopping statics with sharp messaging hierarchy, A/B tested at scale to find the winning angle.
Carousel ads
Multi-frame stories that showcase products, features, and proof points in a single swipeable unit.
Collection & catalog
Dynamic product ads and shopping catalogs that serve the right SKU to the right shopper automatically.
Stories & full-screen
Immersive vertical placements for Stories, Reels, and TopView built for mobile-first attention.
Spark & creator ads
Creator-led and organic-boosted formats that carry native credibility while scaling on paid budget.
PAID SOCIAL IN NUMBERS
Real Spend. Real Revenue.
−42%
Cost per acquisition cut while scaling a skincare brand from $30k to $110k in monthly Meta spend.
3.1×
Blended return on ad spend held across a full year of always-on prospecting and retargeting.
+128%
Increase in qualified leads after rebuilding the creative testing framework from scratch.
−37%
Lower cost per thousand impressions by moving spend into Reels and Stories placements.
Business to Business
Long sales cycles, multiple decision-makers, and pipeline that takes months to close. We build B2B acquisition systems across Google, LinkedIn, SEO, and email that track every touchpoint from first click to signed contract.
Business to Customer
Short consideration windows and crowded feeds. We build consumer acquisition engines across paid social, search, and creator content that turn attention into repeat purchase, not just one-off clicks.
eCommerce
Margin is won or lost on blended return. We run catalog-driven paid social, shopping, and lifecycle marketing tied straight to contribution margin so growth in revenue is growth in profit.
Built on trust. Proven by results.
We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.
CASE STUDIES
Discover why these market leaders are choosing Web Tonic
Discover our work
Case studies
Video Ads
Static Ads
How much it costs to be a full time nomad.
Platform
Industry
Scaling a fitness brand past its first million.
Platform
Industry
Creative that carried a full year of spend.
Platform
Industry
FAQ
Frequently Asked questions.
Everything you might want to know—up front.
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What type of clients do you usually work with?
Mostly B2B SaaS, DTC eCommerce and consumer brands spending upward of $20k a month on paid social. We take on a small number of accounts so every one gets a dedicated platform specialist.
Do you create the ads or do we provide creative?
We handle everything in-house — concepting, scripting, static design, video production and creator sourcing. If you already have brand assets we will work from those.
How quickly will we see results?
First measurable signal within seven days, guaranteed. Meaningful shifts in cost per acquisition usually land inside the first full creative testing cycle, roughly three weeks.
Which platforms do you manage?
Meta, TikTok, LinkedIn, Pinterest and Snapchat. Each one is run by a dedicated specialist rather than a generalist splitting time across five ad accounts.
How do we get started?
Book a strategy call. We audit your account, model the opportunity and come back with a plan and a number — before you commit to anything.
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