Canado-Nacan Équipements · Industrial safety equipment · SEO and local search · 2026
How a B2B safety supplier gained 10.4 average positions
Ten and a half places of average movement in twelve months, on the specification queries where a plant conversation actually starts.
The results, up top — every number is in the strip below
25.8
average position
from 36.2 — a 10.4-place gain
+9%
all-channel sessions
16,237 → 17,724, GA4 all sources
+9%
profile direction requests
1,431 → 1,558
+13%
profile impressions
3,484 → 3,926, matched twelve months
+8%
all-channel users
14,676 → 15,860, GA4 all sources
Fifty years of industrial supply, indexed for the wrong searches.
Canado-Nacan Équipements has supplied industrial safety and efficiency equipment since 1976 — guarding, access, energy and safety systems specified per installation for industrial clients.
Its search footprint had grown wide and shallow: a large volume of impressions on queries that were never going to produce a specification enquiry, ranked deep on page four. Volume looked healthy. It was not buying anything.
“We do not sell a product off a shelf, we specify a solution for a plant. Traffic that is not a plant manager is not traffic to me.”
So the footprint was narrowed on purpose, and the ranking followed.
Fewer, better-ranked pages against specification intent.
Coverage was consolidated onto the equipment categories and use cases that produce a real specification conversation, and the wide tail of low-intent informational reach was allowed to lapse rather than being defended.
Average position improved from 36.2 to 25.8 — a 10.4-place gain, the largest in this batch — and all-channel GA4 sessions rose 9% from 16,237 to 17,724, with profile direction requests up 9%.
The wide tail of low-intent informational reach was allowed to lapse rather than defended, so ranking effort now concentrates where a real specification conversation can start.
Consolidation, specification intent, technical depth.
A narrower footprint, ranked far better.
The largest ranking gain in the batch
Average position 36.2 → 25.8
Page four to the bottom of page three, averaged across a full matched year. For B2B specification queries that is where enquiries start becoming possible.
Specification intent over volume
Reach traded for relevance
An impression from someone who will never specify equipment costs attention and returns nothing. That tail was let go deliberately.
Fifty years of catalogue, made findable
Categories and use cases, not a brochure
Guarding, access, energy and safety systems each answer a different plant problem and each needed to be discoverable on its own terms.
The reading that mattered
Relevance kept, low-intent reach released
Informational reach that would never produce a specification enquiry was allowed to lapse rather than defended, concentrating ranking effort where a plant conversation starts.
Twelve matched months: 10.4 average positions gained, sessions up 9%.
Google Business Profile
Local SEO
Google Search Console
Search
Screaming Frog
Technical SEO
123Couvreur
95,129 impressions in 9 months from zero
Home services & trades
123Couvreur — Google Ads
103 quote requests
Home services & trades
3D Entrepreneur Général
124 forms + 109 calls
Home services & trades
419 Lafayette
4,239 sessions in the first 3 months
Events & venues
À l'Amiable
206 → 393 ad calls, flat spend
Professional services
Alpha Serrurier
139 → 260 ad-extension calls
Home services & trades
Arboxygène — SEO
25.5 → 18.9 avg position
Home services & trades
Arsenal Électrique
36 → 444 leads a year
Home services & trades
Benjel — SEO
24.8 → 18.8 avg position
Professional services
Booksy — Creator whitelisting
+1,700% signups · CPR −92%
Consumer apps & platforms
Bumble — UGC ads & creator partnerships
50+ creators · lower CPA
Consumer apps & platforms
Busuu — Performance-driven user acquisition
450+ assets · 60+ creators
Education & training
Canado-Nacan Équipements — SEO
36.2 → 25.8 avg position
B2B & SaaS
CFC & Elevate Health
16,387 leads at CA$33 CPL
Health & medical
ClearScore — Global creator-led acquisition
CPS −27% MoM · 33% thumbstop
Fintech & financial services
Clinique Majora
CA$9.00 → CA$6.27 per booking
Health & medical
Confort Prestige — SEO
6,168 clicks · +111% directions
Home services & trades
Cours Jeunesse
8 → 1,481 organic clicks
Education & training
Crowdtap — Performance creative & paid media
TikTok CPA −30% · volume +15%
B2B & SaaS
Dashing Diva — Full-funnel campaign
CAC −24% · 3→7 channels
Beauty & personal care
Dockers — Influencer & whitelisting
16M+ views · 80+ influencers
Apparel & fashion
Dr du Matelas — SEO
+118% profile calls
Retail & e-commerce
Electrolibre
498 first-time calls
Retail & e-commerce
EnMouvement
107 → 293 ad calls
Home services & trades
Entretien Squidgee — SEO
+58% impressions · +12% clicks
Home services & trades
Erco Électrique
−47% spend, +72% calls
Home services & trades
EVRY Jewels — Full-funnel growth
$6M → $100M · 7×+ ROAS
Retail & e-commerce
Fil Chauffant Toiture — Meta Ads
45 leads · CA$38.53
Home services & trades
Fil Chauffant Toiture — SEO
133 → 524 clicks
Home services & trades
Future Forward — Performance-driven creator campaign
CPA −20% · 5 platforms
Education & training
Geo Stone
275 leads at CA$19.59
Home services & trades
Geo Stone — Google Ads
93 → 198 calls from ads
Home services & trades
Geo Stone — SEO
1,476 → 3,025 clicks
Home services & trades
Gouttières Grand-Montréal — SEO
53 → 327 clicks
Home services & trades
HelloFresh — Dark posting at scale
17 countries · CPA −20% MoM
Food & beverage
Her-Age
6.63× tracked ROAS
Retail & e-commerce
Hopper — Performance creative at scale
300+ assets/mo · CAC −20%
Travel & mobility
HUBZ404
90 → 86,773 impressions
Events & venues
HUROM — Full-funnel paid media & influencer strategy
ROAS +300% · CPA −70%
Retail & e-commerce
Icelandic Provisions — Influencer-led branded creative
3M+ impressions · 9%+ CTR
Food & beverage
Impact Santé
ROAS 13.62× → 14.96×
Education & training
Impact Santé+ — SEO
+36% clicks · +91% impressions
Education & training
Inspections Nicolas Landry — SEO
+117% impressions
Home services & trades
iTrustCapital — UGC & paid media
CVR +100% · CAC −65%
Fintech & financial services
JDM Drive — SEO
37,831 clicks · from zero
Automotive
JDM Engine Direct
$1.42M tracked revenue at 14.62×
Automotive
Katchoo — Meta Ads
CA$11.15 per lead
Home services & trades
K&R Strategic Partners
$24,740 in tracked value from zero
Professional services
K&R Strategic Partners — SEO
0 → 76,344 organic impressions
Fintech & financial services
LAHA
24 → 475 tracked conversions
Health & medical
L'Entrepôt de la Réno
5.55× ROAS while tripling spend
Retail & e-commerce
L'Entrepôt de la Réno — Google Ads
CA$356k → CA$1.9M tracked revenue
Retail & e-commerce
L'Entrepôt de la Réno — SEO
111,651 → 280,019 clicks
Retail & e-commerce
L'Exterminateur en Ligne
ROAS 3.27× → 5.51×
Home services & trades
L'Exterminateur en Ligne — Meta launch
9.60× ROAS in the first 3 months
Home services & trades
L'Exterminateur en Ligne — SEO
+20% clicks · +47% impressions
Retail & e-commerce
Linktree — Organic social, series & design
5× reach · 10M views
Consumer apps & platforms
Living Beauty
+225% purchases, matched months
Retail & e-commerce
Living Beauty
402,490 → 1,007,144 impressions
Beauty & personal care
Madhippie — Performance creative
50+ assets/mo · 30%+ thumbstop
Beauty & personal care
Marvel Styles — Disney — Organic social
+40% saves · 9%+ engagement
Apparel & fashion
MDF Mécanique — Google Ads
187 ad calls · CA$37 each
Automotive
MDF Mécanique Laval
240 leads at CA$33 from CA$7,966
Automotive
Medic Québec
152 → 3,855 organic clicks
Health & medical
Mindbloom — Influencer marketing & paid social
CAC −25% · referrals +40%
Health & medical
Miniso — Influencer activations
7M+ views · 200+ activations
Retail & e-commerce
Miro — B2B creator marketing
20M+ impressions · 25 KOLs
B2B & SaaS
Mogu Mogu — Influencer-led high-reach campaigns
#28 → #3 · 445M+ views
Food & beverage
National Consumer Panel — UGC-driven acquisition & paid media
CPI −30% · CPA −20%
Professional services
National Debt Relief — UGC, performance creative & influencer strategy
CVR +25% · CAC −30%
Fintech & financial services
NATIVE — UGC, studio content & retouching
1,000+ assets · 50+ creators
Beauty & personal care
Nettoyage Danfour
+39% leads at −26% cost, flat budget
Home services & trades
Nettoyage Danfour — SEO
+228% organic impressions
Home services & trades
New Balance — Casting, post-production & influencer marketing
7 athletes · 750k audience
Apparel & fashion
NielsenIQ — Global UGC at scale
100 creators/mo · $20M+ media
Professional services
Nordstrom / Wildfang — Micro influencer & gifting
500+ assets · 10M+ views
Apparel & fashion
Nurse.com — Influencer-led creative strategy
200k+ users · <$0.20 CPC
Health & medical
Nuun — Nestlé — Influencer marketing & UGC
60%+ TOFU capture · +30% engagement
Food & beverage
Oever — Event promotion (Google Ads)
1,678,801 impressions · $3.05 CPM
Events & venues
Peintres Montréal — SEO
+441% sessions
Home services & trades
Peinture Marcil — SEO launch
0 → 2,176 sessions
Home services & trades
Pièces d'auto La Plaine
561 → 1,669 calls, flat spend
Automotive
Plomberial — Meta Ads
30 leads · CA$32.97
Home services & trades
Plomberial — SEO
+887% impressions
Home services & trades
Polarsteps — UGC strategy & content production
136+ assets · 60+ creators
Travel & mobility
Prépa PPL — audience launch
0 → 1,575 sessions/month
Education & training
Rail Europe — Creator-led UGC & content strategy
28+ outputs · 2 audience contexts
Travel & mobility
Réparation Toiture Montréal
Sessions 523 → 1,367 matched
Home services & trades
Santoy Calgary Painters — SEO
+46% sessions
Home services & trades
Secourisme RCR Plus — SEO
+100% impressions · clicks steady
Education & training
Slynumber — Creator strategy & paid media
90K+ installs · 20K+ signups
Consumer apps & platforms
Soffite Fascia Montréal
143,856 impressions from near zero
Home services & trades
Solution Cimex
48 → 387 calls from ads
Home services & trades
Solutions Prox-Secur — SEO
565 → 5,195 clicks
B2B & SaaS
SOS Électricien Montréal — SEO
+17% clicks · +24% reach
Home services & trades
SOS Plombier Montréal
+263% organic sessions
Home services & trades
Sudipta Fitness
CPL $876.65 → $32.43
Health & medical
Texas JDM Motors
ROAS 6.97× → 13.61×
Automotive
The Farmer’s Dog — Performance creative & paid social
$20M+/yr · 70+ assets/mo
Food & beverage
The Online Exterminator — SEO
7,250 clicks · new market
Retail & e-commerce
Over 253x 5-star
reviews
"Their transparency, attention to detail, and collaborative approach made them feel like an extension of our own team."
Book your strategy call today!
{"@context": "https://schema.org", "@type": "Article", "headline": "How a B2B safety supplier gained 10.4 average positions", "about": {"@type": "Organization", "name": "Canado-Nacan Équipements"}, "author": {"@type": "Organization", "name": "Web Tonic", "url": "https://www.webtonic.io"}, "publisher": {"@type": "Organization", "name": "Web Tonic", "url": "https://www.webtonic.io"}, "description": "Across twelve matched months, an industrial safety equipment supplier improved average Search Console position from 36.2 to 25.8 and grew all-channel sessions 9% to 17,724.", "mainEntityOfPage": "https://www.webtonic.io/case-study/canado-nacan-seo"}
.webp)
.webp)
