Turo · Car-sharing marketplace · Performance creative for Q4 · 2026
How Turo ran a 7-figure Q4 push with 50+ creators
Q4 is when every acquisition cost rises. Improving efficiency during it is the unusual outcome.
30%
increase in active users
on the platform
The results, up top — every number is in the strip below
30%
increase in active users
on the platform
15%
reduction in acquisition cost
during Q4
50+
creators hired
for the Q4 campaign
$1M+
7-figure Q4 acquisition plan
end-of-year push
Brand-aligned
performance creative
one campaign, not two
01 — The challenge
A seven-figure end-of-year push into the most expensive auction of the year.
Turo needed a multi-seven-figure Q4 acquisition programme that stayed aligned with its broader brand campaigns rather than looking like a separate discount push.
Q4 auctions punish thin creative harder than any other period.
“In Q4 everyone is bidding against us with bigger budgets. If the creative is not better, the only lever left is paying more.”
So the campaign led with creator volume aligned to the brand work.
02 — Our approach
50+ creators producing performance creative aligned to brand campaigns.
Over fifty creators were hired for the Q4 campaign, briefed so their output sat inside the brand’s visual and tonal territory instead of reading as separate performance advertising.
Active users on the platform rose 30% and overall user acquisition cost fell 15% across the push.
03 — What we did
What the campaign actually consisted of.
The working parts behind the Turo numbers above.
50+ Q4 creators
Volume for the toughest quarter
A large creator cohort produced the variance needed for Q4 auction pressure.
Creator asset grid
Brand-aligned performance
One campaign, not two
Creator output stayed inside brand territory rather than diverging into discount creative.
Creative from the campaign
Active users up 30%
Usage, not just sign-ups
The measured outcome was active platform users rather than installs alone.
Reported campaign metrics
CAC down 15%
Efficiency in the expensive quarter
Overall user acquisition cost fell 15% during Q4.
Reported efficiency metrics
The stack we ran it on
Meta Ads Manager
Paid social
TikTok Ads Manager
Paid social
Creator sourcing
Casting
Spark Ads & whitelisting
Amplification
Frame.io
Creative review
Canva
Creative
GA4
Analytics
Looker Studio
Dashboards
“Web Tonic did in six weeks what our last two agencies couldn't in a year — and for the first time we could see every dollar of it”
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