Solutions GCF / Mecaconcept Canada
Deep expertise, invisible online
Mecaconcept Canada (with Solutions GCF and ABMS) runs a mechanical engineering and custom equipment bureau out of Granby, Québec, serving manufacturers, Hydro-Québec-scale utilities and industrial groups on both sides of the Atlantic.
01 — The challenge
Engineers who could explain the work in person, and nowhere else.
The firm sells four distinct engagements — mechanical design, advanced calculation and simulation, industrial automation, and custom equipment build — to buyers who arrive with a very specific technical question. The site treated them as one blurred offer, so an engineer searching for finite-element validation of a lifting structure found a generic company page instead of an answer.
The merger of Mecaconcept Canada, Solutions GCF and ABMS made it worse: three reputations, one confused shop window.
A bureau whose credibility lives in technical detail had a website with almost no technical detail on it.
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4
Distinct expertises sharing one undifferentiated site
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3
Merged entities to present as one credible bureau
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25+
Years of design experience the old site never showed
02 — Our approach
One page per expertise, written in the buyer's technical language.
We rebuilt the site in WordPress with a dedicated page for each engagement: mechanical design, mechanical and structural calculation, industrial automation and genie-conseils, engineering outsourcing, and custom equipment solutions. Each page opens with the question the prospect is actually carrying — will this steel structure take the new load, can this process be automated, do I need a full mandate or three months of a senior designer — and answers it before asking for anything.
The proof sits on the same pages: FEA and simulation visuals, lifting and mecano-welded structure examples, real custom-equipment cases per sector, the client roster, and the professional credentials (OIQ, PEO) that industrial buyers check first.
A single named contact closes every page, which is how B2B engineering enquiries actually start.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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