Logo design services that still work at 16 pixels.
16 pixels
Custom logo design built as a system, not a single file. We are a logo design agency, not a logo maker: our logo designers start with your market and the space your competitors left open, then draw a professional logo that holds up as an app icon, embroidered on a uniform, reversed out of a dark background and printed in one colour. You leave with vector files, every variant, and brand identity guidelines your team can hand to any developer or print vendor without calling us first.
Tell us a little about your brand and we'll be in touch within 24 hours to lock in a time.
WORKSTREAMS
Four things decide whether a logo lasts.
Four things
Strategy before shapes, a mark that survives real contexts, a complete file set, and the rules that keep the brand consistent after handover. Skip any one and you are buying a picture instead of a brand identity.
Brand strategy
Custom logo design
Stress-testing
Identity system
The thinking that happens before any mark is drawn.
We start with discovery: what your business actually sells, who decides, and how every competitor in your category already looks. Most disappointing logo design projects are not a failure of the designer's hand — they skipped this and went straight to shapes. You get a written creative brief and a positioning direction you approve before we design anything.
- Discovery and creative brief
- Category and competitor audit
- Positioning direction
Written
Creative brief you sign off
1
Positioning direction, not a mood board
Two to four reasoned directions, not fifty variations.
A professional logo design service presents a small number of custom logo concepts, each with the reasoning behind it: why this form, for this company, in this market. You choose between strategies, not between shapes on a gallery page. Two to four revision rounds are built into every project, with a dedicated project manager keeping the schedule honest.
- 2–4 initial design concepts
- Written rationale per direction
- 2–4 revision rounds
2–4
Reasoned directions
2–4
Revision rounds included
Where good logos separate from pretty ones.
We test the chosen direction against the contexts your logo will really face — favicon size, single colour, reversed on dark, embroidery, signage, profile-picture crops, business cards. A mark that only works in full colour on a white screen is not finished. This is the stage cheap logo maker output skips entirely.
- Minimum-size and favicon tests
- One-colour and reversed versions
- Print, embroidery and signage proofs
16 px
Favicon-size legibility test
1-colour
Reversed and single-ink proofs
A system and files you own outright.
Handover is a complete logo system: primary lockup, horizontal and stacked arrangements, icon-only, reversed and one-colour variants. Vector SVG, EPS, editable AI with fonts outlined and print-ready PDF for every version, plus PNG in RGB for web and Instagram and LinkedIn posts. Clear-space and minimum-size rules are documented so the brand stays consistent without us in the room. Masters are built in Adobe Illustrator, so any designer you hire later can open and extend them.
- SVG, EPS, AI and PDF vector files
- PNG exports for web and social
- Brand identity guidelines
4
Vector formats per version
100%
Source files and copyright to you
of design spend is logo and brand identity (Mordor)
US logo design market (Envisionary Analytics)
vector formats delivered per version: SVG, EPS, AI, PDF
The vector source files and the copyright
We made the difference for those brands
B2B software, fintech, insurance
Consumer tech and platforms
Home essentials, appliances, kitchen & pet
Creative, content, arts & culture
B2B software, fintech, insurance
Creative, content, arts & culture
Food & beverage
B2B software, fintech, insurance
Retail & commerce
Apparel and lifestyle
Healthcare & regulated services
B2B software, fintech, insurance
B2B software, fintech, insurance
Food & beverage
Consumer tech and platforms
B2B software, fintech, insurance
Apparel and lifestyle
Food & beverage
Apparel and lifestyle
Apparel and lifestyle
Creative, content, arts & culture
Retail & commerce
Beauty, personal care & wellness
Retail & commerce
Home essentials, appliances, kitchen & pet
Healthcare & regulated services
Food & beverage
B2B software, fintech, insurance
B2B software, fintech, insurance
Beauty, personal care & wellness
01 — The challenge
A cheap logo is the most expensive file you will ever buy.
Logo design costs run from $0 with an AI logo maker to $10,000 and up for a full agency identity system, and the range is not arbitrary — the word "logo" describes a completely different deliverable at each tier. Most growing businesses pay $1,500–$5,000 for a professional logo with strategy and a full system, while entry-level design contests at $100–$500 buy a file with no system behind it.
“We paid $300 for the logo. Then we paid a designer twice that to redraw it because the sign company could not use a JPG.”
That is the real cost of a cheap logo design: a raster file with no vector master, no reversed version, no minimum size, and nobody who can extend it. Every print vendor, embroiderer and sign maker then bills you to rebuild what you thought you had bought. The cheapest way to create a company logo is to buy the system once, from people who design logo systems for a living, instead of buying the same file three times.
02 — Our approach
Design the system. Then prove it survives.
Our logo design process is five stages: discovery, strategy, concept directions, refinement and stress-testing, then system handover. You approve the brief before we design, choose between reasoned directions rather than reacting on taste, and see the mark tested at favicon size and in one colour before anything is signed off. Everything is delivered with the source files and usage rules, so your team, your developer and your print vendors can all work from the same set. We do not design a logo to win a gallery vote; we create a mark that carries the quality signal your buyers read in the first second, then prove it holds everywhere it has to live.
03 — What we did
Brief, design, stress-test, hand over.
A focused logo design service project runs two to four weeks; a full brand identity system with applications runs four to twelve depending on scope. You get a dedicated project manager, a named designer, and no stage that starts before you signed off the one before it.
DELIVERABLES
Work you own, not a JPG in an email.
you own
Every logo design project ends with artefacts your team can use without us — the quality marker that separates a logo design company from a template gallery. If a designer hands over SVG and no EPS, or AI and no SVG, the file set is incomplete. Ours never is.
A creative brief you approved
Market, audience, decision-maker and the space to own — in writing, before design starts.
Design concepts with rationale
Two to four custom logo directions, each explained, each shown in real context.
Every variant of the mark
Primary lockup, horizontal, stacked, icon-only, reversed and single-colour.
The complete vector file set
SVG, EPS, outlined AI and print-ready PDF for every version, plus RGB PNG for web.
Brand identity guidelines
Clear space, minimum size, colour values, misuse examples and typography pairing.
Applications, ready to ship
Business cards, social media profile and post templates, email signature and favicon.
HOW WE WORK
Operating standards, not promises.
Operating standards
Built on trust. Proven by results.
We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.
CASE STUDIES
Case studies
Website Portfolio
Video Ads
Static Ads
FAQ
Frequently asked questions.
How much do professional logo design services cost?
Across 2026 market data, most growing businesses pay $1,500–$5,000 for a professional logo with strategy and a full system. Experienced freelancers run $500–$2,500, studios and small agencies $2,500–$10,000, and full agency identity engagements start around $10,000. AI logo makers and design contests sit at $0–$500 and deliver a file, not a system. We scope from your brief and quote a fixed project price with the deliverables listed, so there is nothing to discover later.
How long does it take to get a custom logo designed?
A focused logo design project takes two to four weeks. A full brand identity system — logo, colour, typography, applications and guidelines — takes four to twelve weeks depending on scope and how many stakeholders review. Most delay comes from feedback rounds, not design time, so we set the review dates with you at kickoff.
What is the difference between a custom logo and a logo maker?
A logo maker gives you a templated mark generated from shapes thousands of other businesses can also pick, usually with no vector master and no usage rules. Custom logo design starts from your market and your positioning, is drawn for your business, is stress-tested in the contexts you will actually use it, and hands over the copyright and the editable source files. One is a file; the other is an asset.
What files will I receive?
For every approved version — primary lockup, horizontal, stacked, icon-only, reversed and one-colour — you receive SVG for web and developer handoff, EPS for print vendors, embroiderers and sign makers, editable AI with fonts outlined as the master, and print-ready PDF. On top of that: RGB PNG exports for web and Instagram and LinkedIn posts, plus a favicon set. If a file set arrives without SVG or without EPS, it is incomplete.
Do I own the logo and the copyright?
Yes. On final payment the copyright and the editable vector source files transfer to you in writing. We do not licence marks back to clients, hold source files hostage, or reuse a direction you paid for on another project. We can sign an NDA before discovery if your launch is confidential.
How many revisions are included?
Two to four revision rounds on the chosen direction are included in every project. The number of initial concepts is not the measure of value — a professional logo design company presents a few strong, reasoned directions rather than a wall of options that pushes the decision back onto you. Quality is measured by how well the final mark works, not by how many logo designs you were shown.
Can I see examples or portfolios of previous logo design work?
Yes — we walk you through relevant projects on the call, including the brief, the directions we rejected and why the final mark won. We show work in context rather than as a gallery, because a logo you cannot see on a truck, an invoice and a phone screen tells you very little.
Do you design the rest of the brand identity too?
Yes. Colour system, typography pairing, iconography, business cards, Instagram and LinkedIn templates, packaging and website design all sit with the same team, so the logo is not handed to a stranger to apply. Many clients start with the logo design service and add applications once the mark is signed off.
Is a logo design contest cheaper than a logo design agency?
Cheaper up front, more expensive over the life of the brand. A logo design contest gives you volume — dozens of entries from designers who have never spoken to you, judged on taste rather than strategy — and the winning logo usually arrives without a vector master, a reversed version or usage rules. The best logo design work is not the design that looks freshest in a gallery of entries; it is the one that still reads as your company logo in five years, on a truck door and a phone screen. Contests optimise for the first, an agency optimises for the second.
What logo design packages do you offer?
Three logo design packages. Mark: discovery, two directions, one refined logo, the full vector file set. Identity: four directions, colour and typography system, logo business card and email signature, brand guidelines. System: everything in Identity plus social media templates, packaging or vehicle applications, and a Figma library your team can build from. Every package includes the source files; the difference is how much of the brand we design around the mark, not the quality of the logo designs themselves.
Do you offer graphic design services beyond the logo?
Yes. The same team delivers graphic design services across print and digital: business cards, sales collateral, pitch decks, packaging, signage, ad creative and social media posts. Files are built in Adobe Illustrator and Figma with fonts licensed for commercial use — including Google Fonts where it keeps your website and your print material on the same typeface — so anything we create, your team can open and extend.
Where is your team based, and can you design a logo remotely?
We work with businesses across the United States — from New York and Miami to service-area companies with one location — and the whole process runs remotely: a kickoff call, a written brief, concept presentations over video, and files delivered to your drive. Nothing about designing a logo requires being in the same room, but everything about it requires actually talking to you first.
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