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PERFORMANCE CREATIVE

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Logo Design Services

Logo design services that still work at 16 pixels.

16 pixels

Custom logo design built as a system, not a single file. We are a logo design agency, not a logo maker: our logo designers start with your market and the space your competitors left open, then draw a professional logo that holds up as an app icon, embroidered on a uniform, reversed out of a dark background and printed in one colour. You leave with vector files, every variant, and brand identity guidelines your team can hand to any developer or print vendor without calling us first.

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750+ brands
Brand designer comparing printed logo lockup proofs at a studio light table

WORKSTREAMS

Four things decide whether a logo lasts.

Four things

Strategy before shapes, a mark that survives real contexts, a complete file set, and the rules that keep the brand consistent after handover. Skip any one and you are buying a picture instead of a brand identity.

Further reading: 36 Top Logo Design Companies for 2026 · Law Firm Logo Design: 50+ Examples & Best Practices for Attorneys.

Brand strategy

Brand strategy

Custom logo design

Custom logo design

Stress-testing

Stress-testing

Identity system

Identity system

The thinking that happens before any mark is drawn.

We start with discovery: what your business actually sells, who decides, and how every competitor in your category already looks. Most disappointing logo design projects are not a failure of the designer's hand — they skipped this and went straight to shapes. You get a written creative brief and a positioning direction you approve before we design anything.

  • Discovery and creative brief
  • Category and competitor audit
  • Positioning direction

Written

Creative brief you sign off

1

Positioning direction, not a mood board

Two to four reasoned directions, not fifty variations.

A professional logo design service presents a small number of custom logo concepts, each with the reasoning behind it: why this form, for this company, in this market. You choose between strategies, not between shapes on a gallery page. Two to four revision rounds are built into every project, with a dedicated project manager keeping the schedule honest.

  • 2–4 initial design concepts
  • Written rationale per direction
  • 2–4 revision rounds

2–4

Reasoned directions

2–4

Revision rounds included

Where good logos separate from pretty ones.

We test the chosen direction against the contexts your logo will really face — favicon size, single colour, reversed on dark, embroidery, signage, profile-picture crops, business cards. A mark that only works in full colour on a white screen is not finished. This is the stage cheap logo maker output skips entirely.

  • Minimum-size and favicon tests
  • One-colour and reversed versions
  • Print, embroidery and signage proofs

16 px

Favicon-size legibility test

1-colour

Reversed and single-ink proofs

A system and files you own outright.

Handover is a complete logo system: primary lockup, horizontal and stacked arrangements, icon-only, reversed and one-colour variants. Vector SVG, EPS, editable AI with fonts outlined and print-ready PDF for every version, plus PNG in RGB for web and Instagram and LinkedIn posts. Clear-space and minimum-size rules are documented so the brand stays consistent without us in the room. Masters are built in Adobe Illustrator, so any designer you hire later can open and extend them.

  • SVG, EPS, AI and PDF vector files
  • PNG exports for web and social
  • Brand identity guidelines

4

Vector formats per version

100%

Source files and copyright to you

31.35%

of design spend is logo and brand identity (Mordor)

$1.8B

US logo design market (Envisionary Analytics)

4

vector formats delivered per version: SVG, EPS, AI, PDF

Yours

The vector source files and the copyright

We made the difference for those brands

Food & beverage

Creative, content, arts & culture

Travel & mobility

B2B software, fintech, insurance

B2B software, fintech, insurance

Food & beverage

Creative, content, arts & culture

Home essentials, appliances, kitchen & pet

SMB

Retail & commerce

SMB

Retail & commerce

Creative, content, arts & culture

Home essentials, appliances, kitchen & pet

B2B software, fintech, insurance

Beauty, personal care & wellness

Healthcare & regulated services

Apparel and lifestyle

Consumer tech and platforms

Healthcare & regulated services

B2B software, fintech, insurance

B2B software, fintech, insurance

Food & beverage

Apparel and lifestyle

Travel & mobility

Retail & commerce

Consumer tech and platforms

Healthcare & regulated services

Consumer tech and platforms

Retail & commerce

Food & beverage

Consumer tech and platforms

Food & beverage

B2B software, fintech, insurance

01 — The challenge

A cheap logo is the most expensive file you will ever buy.

Logo design costs run from $0 with an AI logo maker to $10,000 and up for a full agency identity system, and the range is not arbitrary — the word "logo" describes a completely different deliverable at each tier. Most growing businesses pay $1,500–$5,000 for a professional logo with strategy and a full system, while entry-level design contests at $100–$500 buy a file with no system behind it.

“We paid $300 for the logo. Then we paid a designer twice that to redraw it because the sign company could not use a JPG.”

That is the real cost of a cheap logo design: a raster file with no vector master, no reversed version, no minimum size, and nobody who can extend it. Every print vendor, embroiderer and sign maker then bills you to rebuild what you thought you had bought. The cheapest way to create a company logo is to buy the system once, from people who design logo systems for a living, instead of buying the same file three times.

02 — Our approach

Design the system. Then prove it survives.

Our logo design process is five stages: discovery, strategy, concept directions, refinement and stress-testing, then system handover. You approve the brief before we design, choose between reasoned directions rather than reacting on taste, and see the mark tested at favicon size and in one colour before anything is signed off. Everything is delivered with the source files and usage rules, so your team, your developer and your print vendors can all work from the same set. We do not design a logo to win a gallery vote; we create a mark that carries the quality signal your buyers read in the first second, then prove it holds everywhere it has to live.

03 — What we did

Brief, design, stress-test, hand over.

A focused logo design service project runs two to four weeks; a full brand identity system with applications runs four to twelve depending on scope. You get a dedicated project manager, a named designer, and no stage that starts before you signed off the one before it.

DELIVERABLES

Work you own, not a JPG in an email.

you own

Every logo design project ends with artefacts your team can use without us — the quality marker that separates a logo design company from a template gallery. If a designer hands over SVG and no EPS, or AI and no SVG, the file set is incomplete. Ours never is.

A creative brief you approved

Market, audience, decision-maker and the space to own — in writing, before design starts.

Design concepts with rationale

Two to four custom logo directions, each explained, each shown in real context.

Every variant of the mark

Primary lockup, horizontal, stacked, icon-only, reversed and single-colour.

The complete vector file set

SVG, EPS, outlined AI and print-ready PDF for every version, plus RGB PNG for web.

Brand identity guidelines

Clear space, minimum size, colour values, misuse examples and typography pairing.

Applications, ready to ship

Business cards, social media profile and post templates, email signature and favicon.

HOW WE WORK

Operating standards, not promises.

Operating standards

Logo design cost tiers from AI generators to full agency identity systems
Every
Mark tested at favicon size, one colour and reversed on dark
Three routes
Distinct directions presented, not variations of one idea
Handover
Vector, raster and clear-space rules delivered in one package
2–4 weeks
Typical logo project; 4–12 for a full identity system
Shape

B2B

<p>How we run logo design and brand identity for B2B brands.</p>

Explore

Local

<p>How we run logo design for local and service-area businesses.</p>

Explore

eCommerce

<p>How we run logo design and packaging-ready identity for eCommerce brands.</p>

Explore

Built on trust. Proven by results.

We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.

Over 253x 5-star
reviews
TikTokGoogle AdsShopifyWebflowSEMrushMetaHubSpot

CASE STUDIES

Discover why these market leaders are choosing Web Tonic

Discover our work
Discover our work

Case studies

Website Portfolio

Video Ads

Static Ads

Food Allergy Institute — case study lead image

2026

243 → 1,012 consultations/mo · cost per landing page view −30%

Long Beach, California, United States

Food Allergy Institute

Monthly booked enrollment consultations grew from 243 in January 2026 to 1,012 in September 2026 — 5,836 in nine months — while Meta spend stayed flat at $717,944 (+1.7% year over year). Reach was cut back on purpose — impressions fell 24.2% — while landing page views rose 45.2%.

Discover more

Health & medical

Farrukh Ahmed CPA — case study lead image

2026

position 50 → 17 · +166% desktop map impressions

Mississauga, Ontario

Farrukh Ahmed CPA

A Mississauga accounting practice went from average Google position 50.1 at launch to 17.01, grew organic clicks 55.3% on matched months, and lifted Google Business Profile search impressions 92.7% on mobile and 166.0% on desktop year over year.

Discover more

Professional services

Stone Decorative — case study lead image

2026

137 → 1,075 monthly clicks · +85% calls

Quebec, Canada

Stone Decorative

A decorative stone retailer climbed from an average Google position of 30.5 to 11.0 and grew monthly organic clicks from 137 to 1,075 across the recovery window, while tracked calls rose 85.3% year over year on matched months.

Discover more

Home services & trades

Univer Phone — case study lead image

2026

+77% tracked calls · position 19.2 → 5.5

Saint-Eustache, Boisbriand and Mont-Royal, Quebec

Univer Phone

A three-store phone repair business moved from an average Google position of 19.2 to 5.5, grew search impressions 32.6% year over year, and took 1,844 tracked calls in twelve months against 1,044 in the twelve before that — a 76.6% increase on matched months.

Discover more

Retail & e-commerce

Oever — Event promotion (Google Ads)

2026

1,678,801 impressions · $3.05 CPM

New York City, United States

Oever

A New York stage production went from a cold Google Ads account to 1,678,801 impressions and 2,699 clicks in fourteen days, at a $3.05 CPM and $1.90 per click, with 842,159 of those impressions served inside a five-mile geofence around the venue.

Discover more

Events & venues

Santoy Calgary Painters — SEO

2026

+46% sessions

Calgary, Alberta, Canada

Santoy Calgary Painters

Across twelve matched months, a Calgary painting contractor grew all-channel sessions from 841 to 1,229 and profile direction requests from 473 to 571.

Discover more

Home services & trades

Peintres Montréal — SEO

2026

+441% sessions

Montreal and Laval, Quebec, Canada

Peintres Montréal

Across twelve matched months, a Montreal and Laval painting contractor grew all-channel sessions from 529 to 2,862 and new users from 472 to 1,823, with a two-month spike accounting for part of the gain.

Discover more

Home services & trades

Prépa PPL — audience launch

2026

0 → 1,575 sessions/month

France

Prépa PPL

A French private pilot licence exam-prep platform went from launch to 2,815 all-channel sessions in four months, reaching 1,575 sessions in July 2026 alone from a zero baseline.

Discover more

Education & training

Peinture Marcil — SEO launch

2026

0 → 2,176 sessions

Rive-Nord, Montreal, Quebec, Canada

Peinture Marcil

A Rive-Nord commercial and industrial painting contractor went from no measurable search presence to 2,176 all-channel sessions and 55 organic clicks in its first eight months, with profile website clicks up 72%.

Discover more

Home services & trades

Canado-Nacan Équipements — SEO

2026

36.2 → 25.8 avg position

Quebec, Canada

Canado-Nacan Équipements

Across twelve matched months, an industrial safety equipment supplier improved average Search Console position from 36.2 to 25.8 and grew all-channel sessions 9% to 17,724.

Discover more

B2B & SaaS

Benjel — SEO

2026

24.8 → 18.8 avg position

Montreal, Quebec, Canada

Benjel

Across twelve matched months, a Montreal air-quality and asbestos testing consultancy improved average Search Console position from 24.8 to 18.8 and grew impressions 13% to 980,767.

Discover more

Professional services

Arboxygène — SEO

2026

25.5 → 18.9 avg position

Montérégie, Quebec, Canada

Arboxygène

Across twelve matched months, a certified Montérégie arborist lifted average Search Console position from 25.5 to 18.9, grew impressions 34% to 858,405 and grew profile website clicks 26%.

Discover more

Home services & trades

Traiteur Tiguidou website homepage

Traiteur Tiguidou

Webflow

Webflow Site

Québec, Canada

Traiteur Tiguidou

Built Traiteur Tiguidou a Webflow site where every mobile catering concept gets its own page, its own colour world and its own reason to be booked.

Discover more

Events & hospitality

Millie & Jones website homepage

Millie & Jones

Shopify

Shopify Store + CRO

Hemel Hempstead, United Kingdom

Millie & Jones

Design, development and ongoing maintenance of a 193-product Shopify store for a family-run UK kids' bed brand, built around guided navigation and reassurance instead of a flat product wall.

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Home, sleep and furniture

MARCOZO website homepage

MARCOZO

Shopify

Shopify Design + Development

Canada

MARCOZO

Design and development of MARCOZO's Shopify store — a men's jewelry brand selling tarnish-resistant pieces through category browsing and campaign lookbooks.

Discover more

Jewelry & eyewear

BloomsyBox website homepage

BloomsyBox

Shopify

Shopify Design + Dev + CRO

United States

BloomsyBox

Design, development and conversion work on BloomsyBox's Shopify store — a farm-direct flower subscription that sells recurring plans and single bouquets from the same catalogue.

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Flowers & gifting

PetalDriven.com website homepage

PetalDriven.com

Shopify

Shopify Design + Development

Mar Vista, Florida, United States

PetalDriven.com

Design and development of PetalDriven's Shopify store — a farm-direct flower catalogue that serves working florists and first-time DIY wedding buyers from the same inventory.

Discover more

Flowers & gifting

SAINT homepage hero with the buy one get one free offer

SAINT

Shopify

Shopify Dev + CRO + Analytics

Australia

SAINT

Development, conversion work and analytics on SAINT's Shopify store — the fit-over product page, the bundle offer and the landing page that carries the paid traffic.

Discover more

Jewelry & eyewear

Culprit Underwear website homepage

Culprit Underwear

Shopify

Shopify Store + CRO

United States

Culprit Underwear

Site build and conversion work on Culprit Underwear's Shopify store — a loud, print-driven underwear brand where every drop is limited, so the store has to convert on fit confidence and bring the same buyer back for the next print.

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Apparel & fashion

Lyson Duval website homepage

Lyson Duval

WordPress

WordPress Site

Québec, Canada

Lyson Duval

A WordPress site for a Québec mentor and EFT practitioner, built so each programme — the collective sanctuary, the self-paced course, the seasonal event — has its own page and its own argument.

Discover more

Coaching & wellness

WholesaleRoses.com website homepage

WholesaleRoses.com

Shopify

Shopify Design + Development

Miami, Florida, United States

WholesaleRoses.com

Design and development of WholesaleRoses.com on Shopify — a farm-direct bulk rose catalogue built so florists, event planners and DIY buyers can shop the way they actually think.

Discover more

Flowers & gifting

roe Wellness website homepage

roe Wellness

Shopify

Shopify Design + Development

United States

roe Wellness

Designed and built the Roe Wellness Shopify store — a mom-and-baby skincare range merchandised around customer-submitted before/after photography and heavily structured reviews.

Discover more

Skin care & beauty

Centre Dentaire Valiquette website homepage

Centre Dentaire Valiquette

WordPress

WordPress Site

La Petite-Patrie, Montréal, Québec

Centre Dentaire Valiquette

The first website for a family dental clinic that had run on word of mouth in La Petite-Patrie since 1986 — built to feel as calm as the practice itself.

Discover more

Healthcare

Petzyo website homepage

Petzyo

Shopify

Shopify Design + Development

Australia

Petzyo

Design and development on Petzyo's Shopify store: a B Corp certified Australian dog food brand selling dry, raw and treat ranges, plus a subscription box, on nutrition detail rather than cute packaging.

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Supplements and wellness

Oura Health

Health & Medical

InBeat OURA SOW001 D2 UGC Matthew 9x16 — video ad creative

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Oura Health

Health & Medical

Track your health more accurately with a sleek smart ring

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7889cfe1dedd519c829fc4_out.mp4

Oura Health

Health & Medical

Monitor your health effortlessly without changing your lifestyle

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b86e14801b4217b47458_out2.mp4

Oura Health

Health & Medical

Consistent daily habits and tracking can help improve your overall health

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7889ad204f7a9be21fd5ab_out.mp4

Oura Health

Health & Medical

Get more clarity and less pressure with health insights

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Oura Health

Health & Medical

Understand your cycle and work with your body's natural rhythm

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Oura Health

Health & Medical

InBeat OURA F UGC D 9x16 Jenny — video ad creative

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78c28aacb83de1fd8e3adc_out2.mp4

Oura Health

Health & Medical

Skip the trial and error with a personalized health wearable

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Oura Health

Health & Medical

InBeat OURA F UGC D 9x16 Jenny — video ad creative

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Oura Health

Health & Medical

A more accurate and comfortable way to track your health

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Oura Health

Health & Medical

InBeat OURA F UGC D 9x16 868gjy6ba — video ad creative

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Oura Health

Health & Medical

Track your health and wellness throughout your daily routine

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Food Allergy Institute

Health & Medical

EN

Access expert allergy treatment from anywhere in the country

Food Allergy Institute

Health & Medical

EN

Overcome food allergies with a proven tolerance program

Food Allergy Institute

Health & Medical

EN

Help your child build lasting tolerance to food allergies

MDF

Automotive

FR

Fast and reliable mobile roadside assistance when you need it

MDF

Automotive

FR

Manage your commercial fleet with zero downtime

MDF

Automotive

FR

Avoid surprise bills with transparent auto repair pricing

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Automotive

FR

Get quality car repairs for ten percent less

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Automotive

FR

Enjoy ten percent off your next car repair

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Automotive

FR

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Automotive

FR

Save ten percent with your trusted local mechanic

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Automotive

FR

Get ten percent off all your auto repairs today

Hopper

Travel & Hospitality

EN

Stop wasting money on overpriced hotel rooms

FAQ

Frequently asked questions.

How much do professional logo design services cost?

Across 2026 market data, most growing businesses pay $1,500–$5,000 for a professional logo with strategy and a full system. Experienced freelancers run $500–$2,500, studios and small agencies $2,500–$10,000, and full agency identity engagements start around $10,000. AI logo makers and design contests sit at $0–$500 and deliver a file, not a system. We scope from your brief and quote a fixed project price with the deliverables listed, so there is nothing to discover later.

How long does it take to get a custom logo designed?

A focused logo design project takes two to four weeks. A full brand identity system — logo, colour, typography, applications and guidelines — takes four to twelve weeks depending on scope and how many stakeholders review. Most delay comes from feedback rounds, not design time, so we set the review dates with you at kickoff.

What is the difference between a custom logo and a logo maker?

A logo maker gives you a templated mark generated from shapes thousands of other businesses can also pick, usually with no vector master and no usage rules. Custom logo design starts from your market and your positioning, is drawn for your business, is stress-tested in the contexts you will actually use it, and hands over the copyright and the editable source files. One is a file; the other is an asset.

What files will I receive?

For every approved version — primary lockup, horizontal, stacked, icon-only, reversed and one-colour — you receive SVG for web and developer handoff, EPS for print vendors, embroiderers and sign makers, editable AI with fonts outlined as the master, and print-ready PDF. On top of that: RGB PNG exports for web and Instagram and LinkedIn posts, plus a favicon set. If a file set arrives without SVG or without EPS, it is incomplete.

Do I own the logo and the copyright?

Yes. On final payment the copyright and the editable vector source files transfer to you in writing. We do not licence marks back to clients, hold source files hostage, or reuse a direction you paid for on another project. We can sign an NDA before discovery if your launch is confidential.

How many revisions are included?

Two to four revision rounds on the chosen direction are included in every project. The number of initial concepts is not the measure of value — a professional logo design company presents a few strong, reasoned directions rather than a wall of options that pushes the decision back onto you. Quality is measured by how well the final mark works, not by how many logo designs you were shown.

Can I see examples or portfolios of previous logo design work?

Yes — we walk you through relevant projects on the call, including the brief, the directions we rejected and why the final mark won. We show work in context rather than as a gallery, because a logo you cannot see on a truck, an invoice and a phone screen tells you very little.

Do you design the rest of the brand identity too?

Yes. Colour system, typography pairing, iconography, business cards, Instagram and LinkedIn templates, packaging and website design all sit with the same team, so the logo is not handed to a stranger to apply. Many clients start with the logo design service and add applications once the mark is signed off.

Is a logo design contest cheaper than a logo design agency?

Cheaper up front, more expensive over the life of the brand. A logo design contest gives you volume — dozens of entries from designers who have never spoken to you, judged on taste rather than strategy — and the winning logo usually arrives without a vector master, a reversed version or usage rules. The best logo design work is not the design that looks freshest in a gallery of entries; it is the one that still reads as your company logo in five years, on a truck door and a phone screen. Contests optimise for the first, an agency optimises for the second.

What logo design packages do you offer?

Three logo design packages. Mark: discovery, two directions, one refined logo, the full vector file set. Identity: four directions, colour and typography system, logo business card and email signature, brand guidelines. System: everything in Identity plus social media templates, packaging or vehicle applications, and a Figma library your team can build from. Every package includes the source files; the difference is how much of the brand we design around the mark, not the quality of the logo designs themselves.

Do you offer graphic design services beyond the logo?

Yes. The same team delivers graphic design services across print and digital: business cards, sales collateral, pitch decks, packaging, signage, ad creative and social media posts. Files are built in Adobe Illustrator and Figma with fonts licensed for commercial use — including Google Fonts where it keeps your website and your print material on the same typeface — so anything we create, your team can open and extend.

Where is your team based, and can you design a logo remotely?

We work with businesses across the United States — from New York and Miami to service-area companies with one location — and the whole process runs remotely: a kickoff call, a written brief, concept presentations over video, and files delivered to your drive. Nothing about designing a logo requires being in the same room, but everything about it requires actually talking to you first.

Ready to own a logo instead of renting a file?