Logo Design Services
Custom logo design built as a system, not a single file. We are a logo design agency, not a logo maker: our logo designers start with your market and the space your competitors left open, then draw a professional logo that holds up as an app icon, embroidered on a uniform, reversed out of a dark background and printed in one colour. You leave with vector files, every variant, and brand identity guidelines your team can hand to any developer or print vendor without calling us first.
Tell us a little about your brand and we'll be in touch within 24 hours to lock in a time.
PLATFORMS
Four things decide whether a logo lasts.
Strategy before shapes, a mark that survives real contexts, a complete file set, and the rules that keep the brand consistent after handover. Skip any one and you are buying a picture instead of a brand identity.
Brand strategy
Custom logo design
Stress-testing
Identity system
The thinking that happens before any mark is drawn.
We start with discovery: what your business actually sells, who decides, and how every competitor in your category already looks. Most disappointing logo design projects are not a failure of the designer's hand — they skipped this and went straight to shapes. You get a written creative brief and a positioning direction you approve before we design anything.
- Discovery and creative brief
- Category and competitor audit
- Positioning direction
Written
Creative brief you sign off
1
Positioning direction, not a mood board
Two to four reasoned directions, not fifty variations.
A professional logo design service presents a small number of custom logo concepts, each with the reasoning behind it: why this form, for this company, in this market. You choose between strategies, not between shapes on a gallery page. Two to four revision rounds are built into every project, with a dedicated project manager keeping the schedule honest.
- 2–4 initial design concepts
- Written rationale per direction
- 2–4 revision rounds
2–4
Reasoned directions
2–4
Revision rounds included
Where good logos separate from pretty ones.
We test the chosen direction against the contexts your logo will really face — favicon size, single colour, reversed on dark, embroidery, signage, social media profile crops, business cards. A mark that only works in full colour on a white screen is not finished. This is the stage cheap logo maker output skips entirely.
- Minimum-size and favicon tests
- One-colour and reversed versions
- Print, embroidery and signage proofs
16 px
Favicon-size legibility test
1-colour
Reversed and single-ink proofs
A system and files you own outright.
Handover is a complete logo system: primary lockup, horizontal and stacked arrangements, icon-only, reversed and one-colour variants. Vector SVG, EPS, editable AI with fonts outlined and print-ready PDF for every version, plus PNG in RGB for web and social media posts. Clear-space and minimum-size rules are documented so the brand stays consistent without us in the room. Masters are built in Adobe Illustrator, so any designer you hire later can open and extend them.
- SVG, EPS, AI and PDF vector files
- PNG exports for web and social
- Brand identity guidelines
4
Vector formats per version
100%
Source files and copyright to you
Reasoned design directions, each with written rationale
You own the vector source files and the copyright
Vector formats delivered per version: SVG, EPS, AI, PDF
Design contests, spec work or AI logo maker output
We made the difference for those brands
Retail & commerce
Beauty, personal care & wellness
Home essentials, appliances, kitchen & pet
Creative, content, arts & culture
B2B software, fintech, insurance
Consumer tech and platforms
Consumer tech and platforms
Beauty, personal care & wellness
Home essentials, appliances, kitchen & pet
Creative, content, arts & culture
Beauty, personal care & wellness
Consumer tech and platforms
Food & beverage
Apparel and lifestyle
Consumer tech and platforms
Creative, content, arts & culture
Beauty, personal care & wellness
Healthcare & regulated services
Home essentials, appliances, kitchen & pet
B2B software, fintech, insurance
Creative, content, arts & culture
Retail & commerce
Healthcare & regulated services
Retail & commerce
Consumer tech and platforms
B2B software, fintech, insurance
Consumer tech and platforms
Food & beverage
Consumer tech and platforms
Beauty, personal care & wellness
01 — The challenge
A cheap logo is the most expensive file you will ever buy.
Logo design costs run from $0 with an AI logo maker to $10,000 and up for a full agency identity system, and the range is not arbitrary — the word "logo" describes a completely different deliverable at each tier. Most growing businesses pay $1,500–$5,000 for a professional logo with strategy and a full system, while entry-level design contests at $100–$500 buy a file with no system behind it.
“We paid $300 for the logo. Then we paid a designer twice that to redraw it because the sign company could not use a JPG.”
That is the real cost of a cheap logo design: a raster file with no vector master, no reversed version, no minimum size, and nobody who can extend it. Every print vendor, embroiderer and sign maker then bills you to rebuild what you thought you had bought. The cheapest way to create a company logo is to buy the system once, from people who design logo systems for a living, instead of buying the same file three times.
02 — Our approach
Design the system. Then prove it survives.
Our logo design process is five stages: discovery, strategy, concept directions, refinement and stress-testing, then system handover. You approve the brief before we design, choose between reasoned directions rather than reacting on taste, and see the mark tested at favicon size and in one colour before anything is signed off. Everything is delivered with the source files and usage rules, so your team, your developer and your print vendors can all work from the same set. We do not design a logo to win a gallery vote; we create a mark that carries the quality signal your buyers read in the first second, then prove it holds everywhere it has to live.
03 — What we did
Brief, design, stress-test, hand over.
A focused logo design service project runs two to four weeks; a full brand identity system with applications runs four to twelve depending on scope. You get a dedicated project manager, a named designer, and no stage that starts before you signed off the one before it.
AD FORMATS
Work you own, not a JPG in an email.
Every logo design project ends with artefacts your team can use without us — the quality marker that separates a logo design company from a template gallery. If a designer hands over SVG and no EPS, or AI and no SVG, the file set is incomplete. Ours never is.
A creative brief you approved
Market, audience, decision-maker and the space to own — in writing, before design starts.
Design concepts with rationale
Two to four custom logo directions, each explained, each shown in real context.
Every variant of the mark
Primary lockup, horizontal, stacked, icon-only, reversed and single-colour.
The complete vector file set
SVG, EPS, outlined AI and print-ready PDF for every version, plus RGB PNG for web.
Brand identity guidelines
Clear space, minimum size, colour values, misuse examples and typography pairing.
Applications, ready to ship
Business cards, social media profile and post templates, email signature and favicon.
Results
Operating standards, not promises.
Built on trust. Proven by results.
We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.
FAQ
Frequently asked questions.
Everything you might want to know—up front.
How much do professional logo design services cost? Across 2026 US market data, most growing businesses pay $1,500–$5,000 for a professional logo with strategy and a full system. Experienced freelancers run $500–$2,500, studios and small agencies $2,500–$10,000, and full agency identity engagements start around $10,000. AI logo makers and design contests sit at $0–$500 and deliver a file, not a system. We quote a fixed project price against your brief, with the deliverables listed, so there is nothing to discover later.
How long does it take? A focused logo design project takes two to four weeks; a full identity system with applications takes four to twelve, depending on scope and how many stakeholders review. Most delay comes from feedback rounds, not design time, so we set review dates at kickoff.
What files will I receive? For every approved version — primary lockup, horizontal, stacked, icon-only, reversed and one-colour — SVG for web and developer handoff, EPS for print vendors, embroiderers and sign makers, editable Adobe Illustrator masters with fonts outlined, and print-ready PDF. Plus RGB PNG exports for web and social media posts, a favicon set, and a logo business card layout. A file set without SVG or without EPS is incomplete.
Do I own it? Yes. On final payment the copyright and the editable vector source files transfer to you in writing. We do not licence marks back to clients or reuse a direction you paid for, and we will sign an NDA before discovery if your launch is confidential.
Contest, freelancer or logo design agency? A logo design contest gives you volume — dozens of entries from designers who never spoke to you, judged on taste. The best logo design work is not the design that looks freshest in a gallery; it is the one that still reads as your company logo in five years, on a truck door and a phone screen. Contests optimise for the first.
wt.
A creative brief you approved
Market, audience, decision-maker and the space to own — in writing, before design starts.
Design concepts with rationale
Two to four custom logo directions, each explained, each shown in real context.
Every variant of the mark
Primary lockup, horizontal, stacked, icon-only, reversed and single-colour.
The complete vector file set
SVG, EPS, outlined AI and print-ready PDF for every version, plus RGB PNG for web.
Brand identity guidelines
Clear space, minimum size, colour values, misuse examples and typography pairing.
Applications, ready to ship
Business cards, social media profile and post templates, email signature and favicon.
.webp)
.webp)
