Hopper · Travel booking app · Performance creative at scale · 2026
How Hopper cut user acquisition cost 20% with creative volume
At $2M a month in media, creative supply stops being a production question and becomes the performance lever.
300+
creative assets monthly
across three paid platforms
The results, up top — every number is in the strip below
300+
creative assets delivered monthly
supply matched to spend
20%
reduction in acquisition cost
within three months
$2M+
paid media budget monthly
multi-platform buy
3
paid media platforms
creative built per platform
Rolling
creative testing
challengers against named controls
01 — The challenge
A $2M monthly budget outrunning its creative pipeline.
Hopper buys across three major paid platforms at multi-million monthly spend. At that level, fatigue arrives fast: an ad set can exhaust its audience in days, and thin creative supply directly raises acquisition cost.
The bottleneck was not bidding. It was how much new work could ship.
“At our spend level, creative is the media plan. If we cannot ship enough new work, the auction charges us for the shortage.”
So the programme was built to produce volume without losing the discipline of testing.
02 — Our approach
300+ assets a month, tested across three platforms.
Production ran at 300-plus creative assets per month, deliberately diversified in format so each platform received work built for it rather than resized from elsewhere.
Within three months, overall user acquisition cost fell 20% — the expected result when the account always has a fresh challenger entering against its control.
03 — What we did
What the campaign actually consisted of.
The working parts behind the Hopper numbers above.
300+ assets monthly
Supply matched to spend
Production volume was set by what a $2M monthly buy actually consumes.
Creator asset grid
Three platforms
Built per platform, not resized
Each acquisition platform received creative made for its formats and viewing behaviour.
Creative from the campaign
Rolling challengers
Something new always testing
New concepts entered continuously against named controls rather than in quarterly batches.
Testing schedule output
CAC down 20%
Inside three months
Overall user acquisition cost fell 20% within three months of the volume programme.
Reported campaign metrics
The stack we ran it on
Meta Ads Manager
Paid social
TikTok Ads Manager
Paid social
Creator sourcing
Casting
Spark Ads & whitelisting
Amplification
Frame.io
Creative review
Canva
Creative
GA4
Analytics
Looker Studio
Dashboards
“Web Tonic did in six weeks what our last two agencies couldn't in a year — and for the first time we could see every dollar of it”
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