Entretien Squidgee
From one-off job to annual plan
Entretien Squidgee cleans facades, windows, gutters and roofs across Laval, the Rive-Nord and Greater Montreal. The work is seasonal, the customers are repeat by nature — and the old site treated every visit as a single transaction.
01 — The challenge
A seasonal service business priced one job at a time.
Pressure washing, soft washing, gutter cleaning, window cleaning and roof snow removal are five different searches with five different seasons. Sold individually, each one is a single low-value visit that has to be won again from scratch next spring.
And in a trade where three competitors will quote the same driveway, whoever answers first usually wins — so any friction between arriving on the page and asking for a price is lost revenue.
The business was recurring by nature and transactional by design.
*
5
Services with their own dedicated page
*
5
Annual maintenance plans, from base to ultimate
*
0
Clicks between landing on a service page and requesting a quote
02 — Our approach
Put the quote form in the hero, and a subscription behind every service.
Every page opens with the estimate form already on screen — name, address, service, message — so the visitor never has to hunt for a contact page. The service selector is pre-populated from the page they landed on, which also tells the business which service drove the lead.
Each service then gets a real page: the method (low-pressure soft wash versus high pressure), what it protects, what it is used on, and who it is for — residential, commercial, institutional or post-construction.
The commercial move is the Forfaits page: five annual plans compared line by line, so a homeowner shopping for one gutter cleaning sees the yearly package instead. Behind it, a projects gallery of real crews on real buildings does the proof work, and city pages carry the local search across Laval, Blainville, Terrebonne and Sainte-Thérèse.
More on this work: WordPress Development · Web Design.
Form in the hero
Every service page opens with
the estimate form already visible.
Name, address, service selector, message—all on screen before the fold. The service field pre-populates from whichever page they landed on, so a visitor who searched for gutter cleaning never has to scroll or click to ask for a quote, and the business knows which service brought them in.
03 — The results
Five seasonal services now point to five annual plans.
Pressure washing, soft washing, gutter cleaning, window cleaning and roof snow removal each got a full page explaining method, surface and client type. A dedicated Forfaits comparison table shows the annual packages side by side, so someone pricing one visit sees the subscription instead.
City pages for Laval, Blainville, Terrebonne and Sainte-Thérèse carry the local search, and a projects gallery of real crews on real buildings anchors the commercial pitch. Zero clicks now separate a service landing page from a quote request.
CASE STUDIES
Case studies
Website Portfolio
Video Ads
Static Ads
.webp)
.webp)
