BloomsyBox
Subscribe, or just send flowers today
BloomsyBox ships farm-fresh flowers from Rainforest Alliance Certified farms across the United States. The core product is a monthly subscription, but most first visits are somebody trying to send a bouquet for a birthday, an anniversary or Valentine's Day.
01 — The challenge
Two businesses competing for the same homepage.
Subscription revenue and gifting revenue pull a flower store in opposite directions. The subscriber wants plans, flexibility and sourcing credibility. The gift buyer has a date, a recipient and no interest in a recurring commitment — they want the right bouquet and a delivery promise.
On top of that sits a seasonal calendar that spikes hard: Valentine's Day, Mother's Day, peony season, fall. Each spike needs its own landing surface, live at the right moment, without rebuilding the store every time.
The store has to sell a subscription and a same-week gift without either audience feeling like it is on the wrong site.
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4
Subscription tiers merchandised side by side
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10+
Occasion and seasonal collections running off one catalogue
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4.6
Google review rating surfaced on the storefront
02 — Our approach
Lead with the occasion, and let the subscription earn its place.
The homepage opens on gifting, states the three things that make the flowers different — farm-fresh from Rainforest Alliance Certified farms, flexible delivery, sustainable sourcing — and only then puts the four subscription tiers side by side as a comparable choice rather than a hard sell.
Below that, the store is organised the way people shop for flowers: by occasion and by season. Birthday, Valentine's Day, peony season, fall, tropical, pet-safe and the BFF loyalty collection each get a landing page with its own header, its own copy and the same filter set, so a campaign can go live without touching the rest of the store.
Trust does the closing. Real Google reviews sit on the storefront, the pet-safe collection cites the ASPCA list rather than a vague claim, and the delivery-services content hub answers the transport, hydration and freshness questions that make people hesitate before sending flowers across the country.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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