BloomsyBox
Subscribe, or just send flowers today
BloomsyBox ships farm-fresh flowers from Rainforest Alliance Certified farms across the United States. The core product is a monthly subscription, but most first visits are somebody trying to send a bouquet for a birthday, an anniversary or Valentine's Day.






01 — The challenge
Two businesses competing for the same homepage.
Subscription revenue and gifting revenue pull a flower store in opposite directions. The subscriber wants plans, flexibility and sourcing credibility. The gift buyer has a date, a recipient and no interest in a recurring commitment — they want the right bouquet and a delivery promise.
On top of that sits a seasonal calendar that spikes hard: Valentine's Day, Mother's Day, peony season, fall. Each spike needs its own landing surface, live at the right moment, without rebuilding the store every time.
The store has to sell a subscription and a same-week gift without either audience feeling like it is on the wrong site.
*
4
Subscription tiers merchandised side by side
*
10+
Occasion and seasonal collections running off one catalogue
*
4.6
Google review rating surfaced on the storefront



02 — Our approach
Lead with the occasion, and let the subscription earn its place.
The homepage opens on gifting, states the three things that make the flowers different — farm-fresh from Rainforest Alliance Certified farms, flexible delivery, sustainable sourcing — and only then puts the four subscription tiers side by side as a comparable choice rather than a hard sell.
Below that, the store is organised the way people shop for flowers: by occasion and by season. Birthday, Valentine's Day, peony season, fall, tropical, pet-safe and the BFF loyalty collection each get a landing page with its own header, its own copy and the same filter set, so a campaign can go live without touching the rest of the store.
Trust does the closing. Real Google reviews sit on the storefront, the pet-safe collection cites the ASPCA list rather than a vague claim, and the delivery-services content hub answers the transport, hydration and freshness questions that make people hesitate before sending flowers across the country.
More on this work: Shopify Development · Web Design.




one catalogue, many doors
Birthday, Valentine's, peony season—each
gets its own page.
The store runs on a single Shopify catalogue but splits into occasion and seasonal landing pages: Birthday, Valentine's Day, peony season, fall, tropical, pet-safe, BFF loyalty. Each page carries its own header and copy, uses the same filter set underneath, and can go live for a campaign without touching anything else.













03 — The results
The homepage now sells a gift and a subscription without choosing.
Four subscription tiers sit side by side as a comparable choice rather than a landing-page takeover. Over ten occasion and seasonal collections now run off one catalogue, each with its own landing page that can spin up when the calendar demands it.
The 4.6 Google review rating sits on the storefront, the pet-safe collection cites the ASPCA list by name, and a delivery-services content hub answers the hydration and transport questions that used to stop cross-country orders.
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