Impact Santé+ · First-aid and CPR training · SEO — organic search · 2026
How a first-aid training provider reached 35,486 organic clicks
Almost nobody wants a first-aid course. They want the certificate their employer, their licence, or their daycare regulator demands by a specific date.
The results, up top — every number is in the strip below
+36%
organic clicks
26,065 → 35,486, matched twelve months
+91%
impressions
975,739 → 1.87M
35,486
organic clicks
Search Console, twelve months
1.87M
impressions
Search Console, twelve months
+56%
all-channel sessions
122,808 → 191,657, GA4 all sources
Certification demand that is dated, regulated, and geographically fussy.
Impact Santé+ delivers first-aid and CPR training across Quebec and works as a Red Cross partner. Its customers are employers meeting an obligation and individuals renewing a card that is about to expire.
That makes the search intent unusually precise. People look for a named certification, in a named city, on a date that works — and they need to know it is the recognised version, not a lookalike. A generic training page answers none of those three questions.
“Nobody browses for a CPR course. Their card expires in three weeks, their boss needs proof, and they need a class near them. If my page cannot say which certification, where and when, they book with somebody else.”
So the site was built to answer certification, place and date on the page itself.
Certification-led pages, city coverage, and visible recognition.
Pages were organised by the certification a buyer is required to hold, because that is the literal search, then extended by city so the "near me" version of the query has somewhere to land.
Recognition was made explicit on the page. When a certificate has to satisfy an employer or a regulator, ambiguity about which standard is being taught costs the booking.
Impressions grew 91% against clicks at 36%. The footprint widened faster than the click-through, so the site now appears for far more course queries than it did — and converting more of those appearances is the compounding opportunity from here.
Certification architecture, city coverage, explicit recognition.
Answering which certification, where, and when.
Certification architecture
Built pages around the credential, not the course
Buyers search the certification they are required to hold. The structure was rebuilt so each one has a page that names it plainly.
City coverage
Gave "near me" somewhere to land
Course locations across Quebec were built out, which is a large part of the growth to 1.87 million impressions.
Explicit recognition
Removed doubt about which standard
When a certificate has to satisfy an employer or regulator, being vague about the standard loses the booking.
Certification-led structure
Organised by the standard buyers must hold
Pages follow the certification a buyer is required to obtain, because that is the literal search, then extend by city so the "near me" version has somewhere to land.
Twelve matched months: +36% organic clicks, +91% impressions.
Google Search Console
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95,129 impressions in 9 months from zero
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123Couvreur — Google Ads
103 quote requests
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4,239 sessions in the first 3 months
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139 → 260 ad-extension calls
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25.5 → 18.9 avg position
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Arsenal Électrique
36 → 444 leads a year
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Benjel — SEO
24.8 → 18.8 avg position
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Booksy — Creator whitelisting
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Consumer apps & platforms
Bumble — UGC ads & creator partnerships
50+ creators · lower CPA
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Busuu — Performance-driven user acquisition
450+ assets · 60+ creators
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Canado-Nacan Équipements — SEO
36.2 → 25.8 avg position
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16,387 leads at CA$33 CPL
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6,168 clicks · +111% directions
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8 → 1,481 organic clicks
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Crowdtap — Performance creative & paid media
TikTok CPA −30% · volume +15%
B2B & SaaS
Dashing Diva — Full-funnel campaign
CAC −24% · 3→7 channels
Beauty & personal care
Dockers — Influencer & whitelisting
16M+ views · 80+ influencers
Apparel & fashion
Dr du Matelas — SEO
+118% profile calls
Retail & e-commerce
Electrolibre
498 first-time calls
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EnMouvement
107 → 293 ad calls
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Entretien Squidgee — SEO
+58% impressions · +12% clicks
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Erco Électrique
−47% spend, +72% calls
Home services & trades
EVRY Jewels — Full-funnel growth
$6M → $100M · 7×+ ROAS
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Farrukh Ahmed CPA — Local SEO launch
position 50 → 17 · +166% desktop map impressions
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Fil Chauffant Toiture — Meta Ads
45 leads · CA$38.53
Home services & trades
Fil Chauffant Toiture — SEO
133 → 524 clicks
Home services & trades
Food Allergy Institute — Paid media and booked consultations
243 → 1,012 consultations/mo · cost per landing page view −30%
Health & medical
Future Forward — Performance-driven creator campaign
CPA −20% · 5 platforms
Education & training
Geo Stone
275 leads at CA$19.59
Home services & trades
Geo Stone — Google Ads
93 → 198 calls from ads
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Geo Stone — SEO
1,476 → 3,025 clicks
Home services & trades
Gouttières Grand-Montréal — SEO
53 → 327 clicks
Home services & trades
HelloFresh — Dark posting at scale
17 countries · CPA −20% MoM
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Her-Age
6.63× tracked ROAS
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Hopper — Performance creative at scale
300+ assets/mo · CAC −20%
Travel & mobility
HUBZ404
90 → 86,773 impressions
Events & venues
HUROM — Full-funnel paid media & influencer strategy
ROAS +300% · CPA −70%
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Icelandic Provisions — Influencer-led branded creative
3M+ impressions · 9%+ CTR
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Impact Santé
ROAS 13.62× → 14.96×
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Impact Santé+ — SEO
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Inspections Nicolas Landry — SEO
+117% impressions
Home services & trades
iTrustCapital — UGC & paid media
CVR +100% · CAC −65%
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JDM Drive — SEO
37,831 clicks · from zero
Automotive
JDM Engine Direct
$1.42M tracked revenue at 14.62×
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Katchoo — Meta Ads
CA$11.15 per lead
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K&R Strategic Partners
$24,740 in tracked value from zero
Professional services
K&R Strategic Partners — SEO
0 → 76,344 organic impressions
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LAHA
24 → 475 tracked conversions
Health & medical
L'Entrepôt de la Réno
5.55× ROAS while tripling spend
Retail & e-commerce
L'Entrepôt de la Réno — Google Ads
CA$356k → CA$1.9M tracked revenue
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L'Entrepôt de la Réno — SEO
111,651 → 280,019 clicks
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L'Exterminateur en Ligne
ROAS 3.27× → 5.51×
Home services & trades
L'Exterminateur en Ligne — Meta launch
9.60× ROAS in the first 3 months
Home services & trades
L'Exterminateur en Ligne — SEO
+20% clicks · +47% impressions
Retail & e-commerce
Linktree — Organic social, series & design
5× reach · 10M views
Consumer apps & platforms
Living Beauty
+225% purchases, matched months
Retail & e-commerce
Living Beauty
402,490 → 1,007,144 impressions
Beauty & personal care
Madhippie — Performance creative
50+ assets/mo · 30%+ thumbstop
Beauty & personal care
Marvel Styles — Disney — Organic social
+40% saves · 9%+ engagement
Apparel & fashion
MDF Mécanique — Google Ads
187 ad calls · CA$37 each
Automotive
MDF Mécanique Laval
240 leads at CA$33 from CA$7,966
Automotive
Medic Québec
152 → 3,855 organic clicks
Health & medical
Mindbloom — Influencer marketing & paid social
CAC −25% · referrals +40%
Health & medical
Miniso — Influencer activations
7M+ views · 200+ activations
Retail & e-commerce
Miro — B2B creator marketing
20M+ impressions · 25 KOLs
B2B & SaaS
Mogu Mogu — Influencer-led high-reach campaigns
#28 → #3 · 445M+ views
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National Consumer Panel — UGC-driven acquisition & paid media
CPI −30% · CPA −20%
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National Debt Relief — UGC, performance creative & influencer strategy
CVR +25% · CAC −30%
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NATIVE — UGC, studio content & retouching
1,000+ assets · 50+ creators
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Nettoyage Danfour
+39% leads at −26% cost, flat budget
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Nettoyage Danfour — SEO
+228% organic impressions
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New Balance — Casting, post-production & influencer marketing
7 athletes · 750k audience
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100 creators/mo · $20M+ media
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Nordstrom / Wildfang — Micro influencer & gifting
500+ assets · 10M+ views
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Nurse.com — Influencer-led creative strategy
200k+ users · <$0.20 CPC
Health & medical
Nuun — Nestlé — Influencer marketing & UGC
60%+ TOFU capture · +30% engagement
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Oever — Event promotion (Google Ads)
1,678,801 impressions · $3.05 CPM
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Peintres Montréal — SEO
+441% sessions
Home services & trades
Peinture Marcil — SEO launch
0 → 2,176 sessions
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Pièces d'auto La Plaine
561 → 1,669 calls, flat spend
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Plomberial — Meta Ads
30 leads · CA$32.97
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Plomberial — SEO
+887% impressions
Home services & trades
Polarsteps — UGC strategy & content production
136+ assets · 60+ creators
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Prépa PPL — audience launch
0 → 1,575 sessions/month
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Rail Europe — Creator-led UGC & content strategy
28+ outputs · 2 audience contexts
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Réparation Toiture Montréal
Sessions 523 → 1,367 matched
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Santoy Calgary Painters — SEO
+46% sessions
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Secourisme RCR Plus — SEO
+100% impressions · clicks steady
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Slynumber — Creator strategy & paid media
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Soffite Fascia Montréal
143,856 impressions from near zero
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Solution Cimex
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Solutions Prox-Secur — SEO
565 → 5,195 clicks
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SOS Électricien Montréal — SEO
+17% clicks · +24% reach
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SOS Plombier Montréal
+263% organic sessions
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Stone Decorative — Organic recovery and tracked calls
137 → 1,075 monthly clicks · +85% calls
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Sudipta Fitness
CPL $876.65 → $32.43
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Over 253x 5-star
reviews
"Their transparency, attention to detail, and collaborative approach made them feel like an extension of our own team."
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