Plomberial · Plumbing · Meta Ads — Lead generation · 2026
How a two-month Meta test produced 30 plumbing leads
Plumbing is a search-first category. This was a test of whether paid social can create plumbing demand rather than just catch it — run small, reported honestly.
The results, up top — every number is in the strip below
30
leads
two-month capped test
CA$32.97
cost per lead
single lead action only
CA$989
media spend
total test budget
20
leads in the second month
up from 10 in the first
2
reported months
stated as a test, not a trend
Emergency demand does not scroll. So can social create it?
Plomberial is a certified Montreal plumbing company handling installation, repair and emergencies. Its natural channel is search: a blocked drain produces a query within minutes.
Paid social starts from the opposite place. Nobody scrolling a feed has a burst pipe at that moment. The honest question was not "will this beat search" — it was "could enough interest be built in planned plumbing work, at an acceptable cost per lead, to justify a budget line".
“Emergencies find me on Google. What I do not have is a way to fill the calendar with the planned jobs — the water heater someone knows they should replace before it fails.”
Two months, CA$989, and a clear answer at CA$32.97 per lead.
Test the planned job, not the emergency.
Creative targeted planned, deferrable work — replacements and upgrades a homeowner has been putting off — rather than emergencies that will never be found in a feed.
The test was capped deliberately. Two months of spend is enough to read a cost per lead and not enough to build a false trend, and this page says so rather than presenting it as a campaign history.
One lead action counted, at 30. Every softer signal excluded.
Planned-work creative, a capped test, one action counted.
A short test, reported at its real size.
Planned-work angle
Advertised the job people postpone
Water heaters, replacements and upgrades — work a homeowner can be persuaded to schedule — rather than emergencies social cannot reach.
Capped test
Stopped at two months on purpose
Enough spend to read a cost per lead, not enough to pretend it is a trend.
One lead action
Excluded messaging starts and page views
30 leads on the single lead action. Nothing softer is added in.
Called a test a test
Called a test a test
This page does not present two months as a year. The scale is stated up front.
A two-month test: 30 leads at CA$32.97 each.
Meta Ads Manager
Paid social
Meta Conversions API
Tracking
Meta Events Manager
Tracking
Google Tag Manager
Tracking
123Couvreur
95,129 impressions in 9 months from zero
Home services & trades
123Couvreur — Google Ads
103 quote requests
Home services & trades
3D Entrepreneur Général
124 forms + 109 calls
Home services & trades
419 Lafayette
4,239 sessions in the first 3 months
Events & venues
À l'Amiable
206 → 393 ad calls, flat spend
Professional services
Alpha Serrurier
139 → 260 ad-extension calls
Home services & trades
Arboxygène — SEO
25.5 → 18.9 avg position
Home services & trades
Arsenal Électrique
36 → 444 leads a year
Home services & trades
Benjel — SEO
24.8 → 18.8 avg position
Professional services
Booksy — Creator whitelisting
+1,700% signups · CPR −92%
Consumer apps & platforms
Bumble — UGC ads & creator partnerships
50+ creators · lower CPA
Consumer apps & platforms
Busuu — Performance-driven user acquisition
450+ assets · 60+ creators
Education & training
Canado-Nacan Équipements — SEO
36.2 → 25.8 avg position
B2B & SaaS
CFC & Elevate Health
16,387 leads at CA$33 CPL
Health & medical
ClearScore — Global creator-led acquisition
CPS −27% MoM · 33% thumbstop
Fintech & financial services
Clinique Majora
CA$9.00 → CA$6.27 per booking
Health & medical
Confort Prestige — SEO
6,168 clicks · +111% directions
Home services & trades
Cours Jeunesse
8 → 1,481 organic clicks
Education & training
Crowdtap — Performance creative & paid media
TikTok CPA −30% · volume +15%
B2B & SaaS
Dashing Diva — Full-funnel campaign
CAC −24% · 3→7 channels
Beauty & personal care
Dockers — Influencer & whitelisting
16M+ views · 80+ influencers
Apparel & fashion
Dr du Matelas — SEO
+118% profile calls
Retail & e-commerce
Electrolibre
498 first-time calls
Retail & e-commerce
EnMouvement
107 → 293 ad calls
Home services & trades
Entretien Squidgee — SEO
+58% impressions · +12% clicks
Home services & trades
Erco Électrique
−47% spend, +72% calls
Home services & trades
EVRY Jewels — Full-funnel growth
$6M → $100M · 7×+ ROAS
Retail & e-commerce
Farrukh Ahmed CPA — Local SEO launch
position 50 → 17 · +166% desktop map impressions
Professional services
Fil Chauffant Toiture — Meta Ads
45 leads · CA$38.53
Home services & trades
Fil Chauffant Toiture — SEO
133 → 524 clicks
Home services & trades
Food Allergy Institute — Paid media and booked consultations
243 → 1,012 consultations/mo · cost per landing page view −30%
Health & medical
Future Forward — Performance-driven creator campaign
CPA −20% · 5 platforms
Education & training
Geo Stone
275 leads at CA$19.59
Home services & trades
Geo Stone — Google Ads
93 → 198 calls from ads
Home services & trades
Geo Stone — SEO
1,476 → 3,025 clicks
Home services & trades
Gouttières Grand-Montréal — SEO
53 → 327 clicks
Home services & trades
HelloFresh — Dark posting at scale
17 countries · CPA −20% MoM
Food & beverage
Her-Age
6.63× tracked ROAS
Retail & e-commerce
Hopper — Performance creative at scale
300+ assets/mo · CAC −20%
Travel & mobility
HUBZ404
90 → 86,773 impressions
Events & venues
HUROM — Full-funnel paid media & influencer strategy
ROAS +300% · CPA −70%
Retail & e-commerce
Icelandic Provisions — Influencer-led branded creative
3M+ impressions · 9%+ CTR
Food & beverage
Impact Santé
ROAS 13.62× → 14.96×
Education & training
Impact Santé+ — SEO
+36% clicks · +91% impressions
Education & training
Inspections Nicolas Landry — SEO
+117% impressions
Home services & trades
iTrustCapital — UGC & paid media
CVR +100% · CAC −65%
Fintech & financial services
JDM Drive — SEO
37,831 clicks · from zero
Automotive
JDM Engine Direct
$1.42M tracked revenue at 14.62×
Automotive
Katchoo — Meta Ads
CA$11.15 per lead
Home services & trades
K&R Strategic Partners
$24,740 in tracked value from zero
Professional services
K&R Strategic Partners — SEO
0 → 76,344 organic impressions
Fintech & financial services
LAHA
24 → 475 tracked conversions
Health & medical
L'Entrepôt de la Réno
5.55× ROAS while tripling spend
Retail & e-commerce
L'Entrepôt de la Réno — Google Ads
CA$356k → CA$1.9M tracked revenue
Retail & e-commerce
L'Entrepôt de la Réno — SEO
111,651 → 280,019 clicks
Retail & e-commerce
L'Exterminateur en Ligne
ROAS 3.27× → 5.51×
Home services & trades
L'Exterminateur en Ligne — Meta launch
9.60× ROAS in the first 3 months
Home services & trades
L'Exterminateur en Ligne — SEO
+20% clicks · +47% impressions
Retail & e-commerce
Linktree — Organic social, series & design
5× reach · 10M views
Consumer apps & platforms
Living Beauty
+225% purchases, matched months
Retail & e-commerce
Living Beauty
402,490 → 1,007,144 impressions
Beauty & personal care
Madhippie — Performance creative
50+ assets/mo · 30%+ thumbstop
Beauty & personal care
Marvel Styles — Disney — Organic social
+40% saves · 9%+ engagement
Apparel & fashion
MDF Mécanique — Google Ads
187 ad calls · CA$37 each
Automotive
MDF Mécanique Laval
240 leads at CA$33 from CA$7,966
Automotive
Medic Québec
152 → 3,855 organic clicks
Health & medical
Mindbloom — Influencer marketing & paid social
CAC −25% · referrals +40%
Health & medical
Miniso — Influencer activations
7M+ views · 200+ activations
Retail & e-commerce
Miro — B2B creator marketing
20M+ impressions · 25 KOLs
B2B & SaaS
Mogu Mogu — Influencer-led high-reach campaigns
#28 → #3 · 445M+ views
Food & beverage
National Consumer Panel — UGC-driven acquisition & paid media
CPI −30% · CPA −20%
Professional services
National Debt Relief — UGC, performance creative & influencer strategy
CVR +25% · CAC −30%
Fintech & financial services
NATIVE — UGC, studio content & retouching
1,000+ assets · 50+ creators
Beauty & personal care
Nettoyage Danfour
+39% leads at −26% cost, flat budget
Home services & trades
Nettoyage Danfour — SEO
+228% organic impressions
Home services & trades
New Balance — Casting, post-production & influencer marketing
7 athletes · 750k audience
Apparel & fashion
NielsenIQ — Global UGC at scale
100 creators/mo · $20M+ media
Professional services
Nordstrom / Wildfang — Micro influencer & gifting
500+ assets · 10M+ views
Apparel & fashion
Nurse.com — Influencer-led creative strategy
200k+ users · <$0.20 CPC
Health & medical
Nuun — Nestlé — Influencer marketing & UGC
60%+ TOFU capture · +30% engagement
Food & beverage
Oever — Event promotion (Google Ads)
1,678,801 impressions · $3.05 CPM
Events & venues
Peintres Montréal — SEO
+441% sessions
Home services & trades
Peinture Marcil — SEO launch
0 → 2,176 sessions
Home services & trades
Pièces d'auto La Plaine
561 → 1,669 calls, flat spend
Automotive
Plomberial — Meta Ads
30 leads · CA$32.97
Home services & trades
Plomberial — SEO
+887% impressions
Home services & trades
Polarsteps — UGC strategy & content production
136+ assets · 60+ creators
Travel & mobility
Prépa PPL — audience launch
0 → 1,575 sessions/month
Education & training
Rail Europe — Creator-led UGC & content strategy
28+ outputs · 2 audience contexts
Travel & mobility
Réparation Toiture Montréal
Sessions 523 → 1,367 matched
Home services & trades
Santoy Calgary Painters — SEO
+46% sessions
Home services & trades
Secourisme RCR Plus — SEO
+100% impressions · clicks steady
Education & training
Slynumber — Creator strategy & paid media
90K+ installs · 20K+ signups
Consumer apps & platforms
Soffite Fascia Montréal
143,856 impressions from near zero
Home services & trades
Solution Cimex
48 → 387 calls from ads
Home services & trades
Solutions Prox-Secur — SEO
565 → 5,195 clicks
B2B & SaaS
SOS Électricien Montréal — SEO
+17% clicks · +24% reach
Home services & trades
SOS Plombier Montréal
+263% organic sessions
Home services & trades
Stone Decorative — Organic recovery and tracked calls
137 → 1,075 monthly clicks · +85% calls
Home services & trades
Sudipta Fitness
CPL $876.65 → $32.43
Health & medical
Over 253x 5-star
reviews
"Their transparency, attention to detail, and collaborative approach made them feel like an extension of our own team."
Book your strategy call today!
{"@context": "https://schema.org", "@type": "Article", "headline": "How a two-month Meta test produced 30 plumbing leads", "about": {"@type": "Organization", "name": "Plomberial"}, "author": {"@type": "Organization", "name": "Web Tonic", "url": "https://www.webtonic.io"}, "publisher": {"@type": "Organization", "name": "Web Tonic", "url": "https://www.webtonic.io"}, "description": "In a deliberately short two-month test, Plomberial's Meta Ads account produced 30 leads at CA$32.97 each on CA$989 of media spend — enough to prove paid social can generate plumbing demand, not enough to call it a trend.", "mainEntityOfPage": "https://www.webtonic.io/case-study/plomberial-meta-ads"}
.webp)
.webp)
