JDM Engine Direct · Automotive parts · Paid search · 2026
How JDM Engine Direct turned $97k of search spend into $1.42M
A high-ticket engine importer with a young conversion history. Rather than dress that up as a full-year comparison, here is what the account actually did: $97,245 in, $1,421,603 tracked back.
The results, up top — every number is in the strip below
14.62×
return on ad spend
$97,245 spend → $1,421,603 revenue
$1.42M
tracked revenue
twelve months
840
tracked conversions
high-ticket engine orders
+90%
revenue on matched months
$288,948 → $548,470, Apr–Jul
+51%
conversions on matched months
201 → 303
Real revenue, but a measurement history too young to compare.
JDM Engine Direct sells imported Japanese engines nationally — a category where one sale can be worth thousands and buyers spend weeks comparing suppliers. The account was performing, but its verified conversion action only began recording in the middle of the prior year.
So the story is told two ways — absolute performance across the last twelve months, and growth measured only on the months both years actually cover.
“Every quote I ever got promised me a percentage increase on something. What I wanted was a straight answer to one question: for every dollar I put in, how many come back.”
Fair question, and it is why this page leads with a ratio instead of a growth rate. The conversion action here only started recording partway through the comparison period, so a twelve-month year-over-year claim would be an artifact rather than a result.
Harvest high-intent demand, then widen it carefully.
The core of the account is intent harvesting done properly: specific engine and fitment searches, structured so that each family of demand can be bid on its own economics rather than averaged into one pot.
Because order values are large and irregular, bidding was managed toward revenue and return rather than cost per conversion, with targets reviewed monthly against actual delivered spend so the account was never left chasing a target it could not reach at volume.
Expansion was deliberate and slow. New coverage was added only where search-term evidence showed real buyer language, and pruned aggressively when it produced clicks without revenue — which in a $3,000-order category is the only expensive mistake available.
Structure by demand family, bid to revenue, expand on evidence.
Simple account, disciplined execution, honest reporting window.
Honest comparison window
Refused the flattering number
The conversion action started recording in April 2025, so a twelve-month year-over-year figure would compare full tracking against partial tracking. This page reports absolutes for the year and growth only across the four months both years share.
Demand-family structure
Each type of engine demand bid on its own economics
Specific engine and fitment searches were separated so that a family with a $4,000 order value was never averaged into the same bidding pot as a low-value part query.
Bidding to revenue
Targets reviewed against delivered spend, monthly
With large, irregular order values, cost per conversion is noise. Bidding was managed toward revenue and return, with targets adjusted monthly so the account was never chasing an unreachable goal at volume.
Evidence-based expansion
Added coverage slowly, pruned it fast
New keyword coverage was justified by search-term evidence and cut quickly when it produced clicks without revenue. In a high-ticket category, that discipline is where the margin lives.
Twelve months: $1.42M tracked revenue; +90% on matched months.
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123Couvreur — Google Ads
103 quote requests
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124 forms + 109 calls
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Bumble — UGC ads & creator partnerships
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36.2 → 25.8 avg position
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8 → 1,481 organic clicks
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TikTok CPA −30% · volume +15%
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CAC −24% · 3→7 channels
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Dockers — Influencer & whitelisting
16M+ views · 80+ influencers
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Dr du Matelas — SEO
+118% profile calls
Retail & e-commerce
Electrolibre
498 first-time calls
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EnMouvement
107 → 293 ad calls
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Erco Électrique
−47% spend, +72% calls
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EVRY Jewels — Full-funnel growth
$6M → $100M · 7×+ ROAS
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Farrukh Ahmed CPA — Local SEO launch
position 50 → 17 · +166% desktop map impressions
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Fil Chauffant Toiture — Meta Ads
45 leads · CA$38.53
Home services & trades
Fil Chauffant Toiture — SEO
133 → 524 clicks
Home services & trades
Food Allergy Institute — Paid media and booked consultations
243 → 1,012 consultations/mo · cost per landing page view −30%
Health & medical
Future Forward — Performance-driven creator campaign
CPA −20% · 5 platforms
Education & training
Geo Stone
275 leads at CA$19.59
Home services & trades
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93 → 198 calls from ads
Home services & trades
Geo Stone — SEO
1,476 → 3,025 clicks
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Gouttières Grand-Montréal — SEO
53 → 327 clicks
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HelloFresh — Dark posting at scale
17 countries · CPA −20% MoM
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Her-Age
6.63× tracked ROAS
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300+ assets/mo · CAC −20%
Travel & mobility
HUBZ404
90 → 86,773 impressions
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ROAS +300% · CPA −70%
Retail & e-commerce
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3M+ impressions · 9%+ CTR
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Impact Santé
ROAS 13.62× → 14.96×
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Impact Santé+ — SEO
+36% clicks · +91% impressions
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Inspections Nicolas Landry — SEO
+117% impressions
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iTrustCapital — UGC & paid media
CVR +100% · CAC −65%
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JDM Drive — SEO
37,831 clicks · from zero
Automotive
JDM Engine Direct
$1.42M tracked revenue at 14.62×
Automotive
Katchoo — Meta Ads
CA$11.15 per lead
Home services & trades
K&R Strategic Partners
$24,740 in tracked value from zero
Professional services
K&R Strategic Partners — SEO
0 → 76,344 organic impressions
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LAHA
24 → 475 tracked conversions
Health & medical
L'Entrepôt de la Réno
5.55× ROAS while tripling spend
Retail & e-commerce
L'Entrepôt de la Réno — Google Ads
CA$356k → CA$1.9M tracked revenue
Retail & e-commerce
L'Entrepôt de la Réno — SEO
111,651 → 280,019 clicks
Retail & e-commerce
L'Exterminateur en Ligne
ROAS 3.27× → 5.51×
Home services & trades
L'Exterminateur en Ligne — Meta launch
9.60× ROAS in the first 3 months
Home services & trades
L'Exterminateur en Ligne — SEO
+20% clicks · +47% impressions
Retail & e-commerce
Linktree — Organic social, series & design
5× reach · 10M views
Consumer apps & platforms
Living Beauty
+225% purchases, matched months
Retail & e-commerce
Living Beauty
402,490 → 1,007,144 impressions
Beauty & personal care
Madhippie — Performance creative
50+ assets/mo · 30%+ thumbstop
Beauty & personal care
Marvel Styles — Disney — Organic social
+40% saves · 9%+ engagement
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MDF Mécanique — Google Ads
187 ad calls · CA$37 each
Automotive
MDF Mécanique Laval
240 leads at CA$33 from CA$7,966
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Medic Québec
152 → 3,855 organic clicks
Health & medical
Mindbloom — Influencer marketing & paid social
CAC −25% · referrals +40%
Health & medical
Miniso — Influencer activations
7M+ views · 200+ activations
Retail & e-commerce
Miro — B2B creator marketing
20M+ impressions · 25 KOLs
B2B & SaaS
Mogu Mogu — Influencer-led high-reach campaigns
#28 → #3 · 445M+ views
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National Consumer Panel — UGC-driven acquisition & paid media
CPI −30% · CPA −20%
Professional services
National Debt Relief — UGC, performance creative & influencer strategy
CVR +25% · CAC −30%
Fintech & financial services
NATIVE — UGC, studio content & retouching
1,000+ assets · 50+ creators
Beauty & personal care
Nettoyage Danfour
+39% leads at −26% cost, flat budget
Home services & trades
Nettoyage Danfour — SEO
+228% organic impressions
Home services & trades
New Balance — Casting, post-production & influencer marketing
7 athletes · 750k audience
Apparel & fashion
NielsenIQ — Global UGC at scale
100 creators/mo · $20M+ media
Professional services
Nordstrom / Wildfang — Micro influencer & gifting
500+ assets · 10M+ views
Apparel & fashion
Nurse.com — Influencer-led creative strategy
200k+ users · <$0.20 CPC
Health & medical
Nuun — Nestlé — Influencer marketing & UGC
60%+ TOFU capture · +30% engagement
Food & beverage
Oever — Event promotion (Google Ads)
1,678,801 impressions · $3.05 CPM
Events & venues
Peintres Montréal — SEO
+441% sessions
Home services & trades
Peinture Marcil — SEO launch
0 → 2,176 sessions
Home services & trades
Pièces d'auto La Plaine
561 → 1,669 calls, flat spend
Automotive
Plomberial — Meta Ads
30 leads · CA$32.97
Home services & trades
Plomberial — SEO
+887% impressions
Home services & trades
Polarsteps — UGC strategy & content production
136+ assets · 60+ creators
Travel & mobility
Prépa PPL — audience launch
0 → 1,575 sessions/month
Education & training
Rail Europe — Creator-led UGC & content strategy
28+ outputs · 2 audience contexts
Travel & mobility
Réparation Toiture Montréal
Sessions 523 → 1,367 matched
Home services & trades
Santoy Calgary Painters — SEO
+46% sessions
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Secourisme RCR Plus — SEO
+100% impressions · clicks steady
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Slynumber — Creator strategy & paid media
90K+ installs · 20K+ signups
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Soffite Fascia Montréal
143,856 impressions from near zero
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Solution Cimex
48 → 387 calls from ads
Home services & trades
Solutions Prox-Secur — SEO
565 → 5,195 clicks
B2B & SaaS
SOS Électricien Montréal — SEO
+17% clicks · +24% reach
Home services & trades
SOS Plombier Montréal
+263% organic sessions
Home services & trades
Stone Decorative — Organic recovery and tracked calls
137 → 1,075 monthly clicks · +85% calls
Home services & trades
Sudipta Fitness
CPL $876.65 → $32.43
Health & medical
Over 253x 5-star
reviews
"Their transparency, attention to detail, and collaborative approach made them feel like an extension of our own team."
Book your strategy call today!
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