Dr du Matelas · Custom mattress manufacturing · SEO and local search · 2026
How a custom mattress maker more than doubled its profile calls
A small manufacturer that says 85% of its business comes by referral has a specific problem: everything good about it is invisible to anyone who has not been told.
The results, up top — every number is in the strip below
+118%
profile calls
78 → 170, matched twelve months
+55%
organic clicks
783 → 1,212
+25%
profile website clicks
499 → 624
1,212
organic clicks
Search Console, twelve months
+80%
all-channel sessions
2,210 → 3,975, GA4 all sources
A referral-driven local manufacturer against national mattress retail.
Dr du Matelas manufactures and sells custom mattresses and box springs in Sherbrooke, in the Estrie region — the smallest manufacturer in the area, by its own description — and also supplies hospitals, long-term care facilities, recreational vehicles and boats.
Roughly 85% of its business arrives by referral. That is a strength and a ceiling: national mattress retailers and direct-to-consumer brands own the generic search terms, and none of the things that make a custom manufacturer worth choosing were discoverable.
“If somebody needs a mattress for an odd-sized boat berth or a hospital bed, a national brand cannot help them and I can. They just have to find out I exist.”
So the work targeted the searches only a custom manufacturer can answer.
Custom and specialist demand, plus a local presence that answers the phone.
Rather than competing for generic mattress terms against national retail budgets, coverage was pointed at the demand a custom manufacturer uniquely serves: non-standard sizes, medical and long-term care mattresses, and recreational vehicle and marine berths.
Local presence was worked in parallel, because this is a business people phone rather than check out online. Business-profile calls grew from 78 to 170 and profile website clicks from 499 to 624.
Organic clicks rose 55% to 1,212 on a footprint up 10%.
Specialist demand capture, local presence, technical cleanup.
Targeting the orders national retail cannot fill.
Specialist demand capture
Skipped the terms it could never win
Non-standard sizes, medical and care-facility mattresses, RV and marine berths — demand a national retailer simply cannot serve.
Local presence
Profile calls from 78 to 170
This is a phone business. Profile website clicks also rose from 499 to 624 across the same twelve months.
Organic growth
Clicks up 55% to 1,212
On a footprint up only 10%, so most of the gain came from winning existing appearances rather than new reach.
Profile calls more than doubled
78 → 170 calls
For a manufacturer whose work arrives by phone rather than by checkout, this is the metric that matters most, and it grew 118%.
Twelve matched months: profile calls +118%, organic clicks +55%.
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275 leads at CA$19.59
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6.63× tracked ROAS
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90 → 86,773 impressions
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Inspections Nicolas Landry — SEO
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iTrustCapital — UGC & paid media
CVR +100% · CAC −65%
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JDM Drive — SEO
37,831 clicks · from zero
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JDM Engine Direct
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Katchoo — Meta Ads
CA$11.15 per lead
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K&R Strategic Partners
$24,740 in tracked value from zero
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K&R Strategic Partners — SEO
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LAHA
24 → 475 tracked conversions
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L'Entrepôt de la Réno
5.55× ROAS while tripling spend
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L'Entrepôt de la Réno — Google Ads
CA$356k → CA$1.9M tracked revenue
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L'Entrepôt de la Réno — SEO
111,651 → 280,019 clicks
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L'Exterminateur en Ligne
ROAS 3.27× → 5.51×
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L'Exterminateur en Ligne — Meta launch
9.60× ROAS in the first 3 months
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L'Exterminateur en Ligne — SEO
+20% clicks · +47% impressions
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Linktree — Organic social, series & design
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Consumer apps & platforms
Living Beauty
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Living Beauty
402,490 → 1,007,144 impressions
Beauty & personal care
Madhippie — Performance creative
50+ assets/mo · 30%+ thumbstop
Beauty & personal care
Marvel Styles — Disney — Organic social
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MDF Mécanique — Google Ads
187 ad calls · CA$37 each
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MDF Mécanique Laval
240 leads at CA$33 from CA$7,966
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Medic Québec
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Mindbloom — Influencer marketing & paid social
CAC −25% · referrals +40%
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Miniso — Influencer activations
7M+ views · 200+ activations
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Miro — B2B creator marketing
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NATIVE — UGC, studio content & retouching
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Nettoyage Danfour
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+228% organic impressions
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Nuun — Nestlé — Influencer marketing & UGC
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+441% sessions
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561 → 1,669 calls, flat spend
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Plomberial — Meta Ads
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28+ outputs · 2 audience contexts
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Slynumber — Creator strategy & paid media
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565 → 5,195 clicks
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+17% clicks · +24% reach
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SOS Plombier Montréal
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137 → 1,075 monthly clicks · +85% calls
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Over 253x 5-star
reviews
"Their transparency, attention to detail, and collaborative approach made them feel like an extension of our own team."
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