Geo Stone · Countertop fabrication and installation · SEO — organic search · 2026
How a countertop fabricator doubled its organic clicks
Nobody buys a quartz countertop from a search result. They start there, then spend six weeks looking at slabs, and the fabricator they found first usually stays in the running.
The results, up top — every number is in the strip below
3,025
organic clicks
from 1,476, matched twelve months
+105%
organic clicks
twelve matched months
+14%
impressions
174,988 → 199,899
2×
clicks on a near-flat footprint
better click-through, not more reach
+74%
all-channel sessions
9,814 → 17,028, GA4 all sources
A long, visual, high-ticket decision competing against big-box kitchens.
Geo Stone fabricates and installs countertops in Laval — quartz, granite and engineered surfaces for kitchens and bathrooms. It is a high-ticket purchase with a long consideration window.
The competitive set is awkward: national kitchen retailers and big-box chains outrank a local fabricator on volume terms, and homeowners often do not know whether they want a material, a supplier, or a whole kitchen. The site has to be findable at all three stages.
“People come in with a photo they saved months ago. If I was not one of the shops they found back then, I never get the chance to quote at all.”
So the site had to be present early, when the decision is still about material.
Material-led content and local intent, instead of chasing big-box terms.
Coverage was built material by material — quartz against granite, durability, maintenance, cost per square foot — because that is where the decision genuinely starts and where a fabricator can outrank a retailer by knowing more.
Local and service intent was handled separately, so "countertop installer in Laval" and "is quartz better than granite" have distinct pages instead of one page trying to be both.
Clicks doubled while impressions rose 14%, which is the opposite shape from most of these accounts: the footprint barely moved, but the site started winning the queries it was already appearing for.
Material comparison content, separated local intent, technical cleanup.
Winning the queries the site already appeared for.
Material comparison content
Competed on knowledge, not on budget
Quartz against granite, maintenance, cost per square foot. A fabricator can genuinely outrank a big-box retailer here because it knows the answer.
Separated local intent
Stopped one page serving two searches
Research queries and "installer near me" queries got distinct pages, which is what lifted click-through on existing impressions.
Doubled clicks on a flat footprint
1,476 → 3,025 with impressions up only 14%
The site did not appear much more often. It started being chosen when it appeared.
Specialist demand captured
Material and room-level intent
Coverage was built on the searches a fabricator can actually win — material, colour family and room — rather than on generic renovation terms owned by national retail.
Twelve matched months: organic clicks doubled to 3,025.
Google Search Console
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Screaming Frog
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123Couvreur
95,129 impressions in 9 months from zero
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123Couvreur — Google Ads
103 quote requests
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124 forms + 109 calls
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419 Lafayette
4,239 sessions in the first 3 months
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À l'Amiable
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139 → 260 ad-extension calls
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25.5 → 18.9 avg position
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Arsenal Électrique
36 → 444 leads a year
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Benjel — SEO
24.8 → 18.8 avg position
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Booksy — Creator whitelisting
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Bumble — UGC ads & creator partnerships
50+ creators · lower CPA
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Busuu — Performance-driven user acquisition
450+ assets · 60+ creators
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36.2 → 25.8 avg position
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16,387 leads at CA$33 CPL
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ClearScore — Global creator-led acquisition
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CA$9.00 → CA$6.27 per booking
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8 → 1,481 organic clicks
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TikTok CPA −30% · volume +15%
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Dashing Diva — Full-funnel campaign
CAC −24% · 3→7 channels
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Dockers — Influencer & whitelisting
16M+ views · 80+ influencers
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Dr du Matelas — SEO
+118% profile calls
Retail & e-commerce
Electrolibre
498 first-time calls
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EnMouvement
107 → 293 ad calls
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Entretien Squidgee — SEO
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Erco Électrique
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EVRY Jewels — Full-funnel growth
$6M → $100M · 7×+ ROAS
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Farrukh Ahmed CPA — Local SEO launch
position 50 → 17 · +166% desktop map impressions
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Fil Chauffant Toiture — Meta Ads
45 leads · CA$38.53
Home services & trades
Fil Chauffant Toiture — SEO
133 → 524 clicks
Home services & trades
Food Allergy Institute — Paid media and booked consultations
243 → 1,012 consultations/mo · cost per landing page view −30%
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Future Forward — Performance-driven creator campaign
CPA −20% · 5 platforms
Education & training
Geo Stone
275 leads at CA$19.59
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Geo Stone — Google Ads
93 → 198 calls from ads
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Geo Stone — SEO
1,476 → 3,025 clicks
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Gouttières Grand-Montréal — SEO
53 → 327 clicks
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HelloFresh — Dark posting at scale
17 countries · CPA −20% MoM
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Her-Age
6.63× tracked ROAS
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Hopper — Performance creative at scale
300+ assets/mo · CAC −20%
Travel & mobility
HUBZ404
90 → 86,773 impressions
Events & venues
HUROM — Full-funnel paid media & influencer strategy
ROAS +300% · CPA −70%
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Icelandic Provisions — Influencer-led branded creative
3M+ impressions · 9%+ CTR
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Impact Santé
ROAS 13.62× → 14.96×
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Impact Santé+ — SEO
+36% clicks · +91% impressions
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Inspections Nicolas Landry — SEO
+117% impressions
Home services & trades
iTrustCapital — UGC & paid media
CVR +100% · CAC −65%
Fintech & financial services
JDM Drive — SEO
37,831 clicks · from zero
Automotive
JDM Engine Direct
$1.42M tracked revenue at 14.62×
Automotive
Katchoo — Meta Ads
CA$11.15 per lead
Home services & trades
K&R Strategic Partners
$24,740 in tracked value from zero
Professional services
K&R Strategic Partners — SEO
0 → 76,344 organic impressions
Fintech & financial services
LAHA
24 → 475 tracked conversions
Health & medical
L'Entrepôt de la Réno
5.55× ROAS while tripling spend
Retail & e-commerce
L'Entrepôt de la Réno — Google Ads
CA$356k → CA$1.9M tracked revenue
Retail & e-commerce
L'Entrepôt de la Réno — SEO
111,651 → 280,019 clicks
Retail & e-commerce
L'Exterminateur en Ligne
ROAS 3.27× → 5.51×
Home services & trades
L'Exterminateur en Ligne — Meta launch
9.60× ROAS in the first 3 months
Home services & trades
L'Exterminateur en Ligne — SEO
+20% clicks · +47% impressions
Retail & e-commerce
Linktree — Organic social, series & design
5× reach · 10M views
Consumer apps & platforms
Living Beauty
+225% purchases, matched months
Retail & e-commerce
Living Beauty
402,490 → 1,007,144 impressions
Beauty & personal care
Madhippie — Performance creative
50+ assets/mo · 30%+ thumbstop
Beauty & personal care
Marvel Styles — Disney — Organic social
+40% saves · 9%+ engagement
Apparel & fashion
MDF Mécanique — Google Ads
187 ad calls · CA$37 each
Automotive
MDF Mécanique Laval
240 leads at CA$33 from CA$7,966
Automotive
Medic Québec
152 → 3,855 organic clicks
Health & medical
Mindbloom — Influencer marketing & paid social
CAC −25% · referrals +40%
Health & medical
Miniso — Influencer activations
7M+ views · 200+ activations
Retail & e-commerce
Miro — B2B creator marketing
20M+ impressions · 25 KOLs
B2B & SaaS
Mogu Mogu — Influencer-led high-reach campaigns
#28 → #3 · 445M+ views
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National Consumer Panel — UGC-driven acquisition & paid media
CPI −30% · CPA −20%
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National Debt Relief — UGC, performance creative & influencer strategy
CVR +25% · CAC −30%
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NATIVE — UGC, studio content & retouching
1,000+ assets · 50+ creators
Beauty & personal care
Nettoyage Danfour
+39% leads at −26% cost, flat budget
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Nettoyage Danfour — SEO
+228% organic impressions
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New Balance — Casting, post-production & influencer marketing
7 athletes · 750k audience
Apparel & fashion
NielsenIQ — Global UGC at scale
100 creators/mo · $20M+ media
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Nordstrom / Wildfang — Micro influencer & gifting
500+ assets · 10M+ views
Apparel & fashion
Nurse.com — Influencer-led creative strategy
200k+ users · <$0.20 CPC
Health & medical
Nuun — Nestlé — Influencer marketing & UGC
60%+ TOFU capture · +30% engagement
Food & beverage
Oever — Event promotion (Google Ads)
1,678,801 impressions · $3.05 CPM
Events & venues
Peintres Montréal — SEO
+441% sessions
Home services & trades
Peinture Marcil — SEO launch
0 → 2,176 sessions
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Pièces d'auto La Plaine
561 → 1,669 calls, flat spend
Automotive
Plomberial — Meta Ads
30 leads · CA$32.97
Home services & trades
Plomberial — SEO
+887% impressions
Home services & trades
Polarsteps — UGC strategy & content production
136+ assets · 60+ creators
Travel & mobility
Prépa PPL — audience launch
0 → 1,575 sessions/month
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Rail Europe — Creator-led UGC & content strategy
28+ outputs · 2 audience contexts
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Réparation Toiture Montréal
Sessions 523 → 1,367 matched
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Santoy Calgary Painters — SEO
+46% sessions
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Secourisme RCR Plus — SEO
+100% impressions · clicks steady
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Slynumber — Creator strategy & paid media
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Consumer apps & platforms
Soffite Fascia Montréal
143,856 impressions from near zero
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Solution Cimex
48 → 387 calls from ads
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Solutions Prox-Secur — SEO
565 → 5,195 clicks
B2B & SaaS
SOS Électricien Montréal — SEO
+17% clicks · +24% reach
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SOS Plombier Montréal
+263% organic sessions
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Stone Decorative — Organic recovery and tracked calls
137 → 1,075 monthly clicks · +85% calls
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Sudipta Fitness
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Over 253x 5-star
reviews
"Their transparency, attention to detail, and collaborative approach made them feel like an extension of our own team."
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