Cours Jeunesse · First aid & babysitting course provider · SEO — organic search · 2026
How Cours Jeunesse survived a domain move and grew organic clicks 185×
A domain change is where most organic traffic goes to die. This one came out the other side with 1,481 annual clicks instead of 8.
1,481
organic clicks
up from 8 across the domain move
The results, up top — every number is in the strip below
185×
organic clicks
8 → 1,481 over matched months
+11,835%
organic impressions
387 → 46,188
1
domain move survived
authority moved rather than lost
859
sessions tracked
first four months of GA4, all channels
12
matched months compared
like-for-like across the migration
01 — The challenge
A domain move is a search reset whether you plan for it or not.
The business sells first aid and safety training — the Gardiens Avertis babysitting course, CPR, daycare first aid, oxygen administration, emergency medical response, remote-area first aid — to parents, teenagers and organisations, with public sessions, a shop and private group bookings. Buyers search for a specific certificate, an age group and a place, usually with a date in mind.
Consolidating onto a new domain means every link and every ranking sits on an address that is going away, while the new one has 387 impressions to its name. Handled badly the site loses everything and rebuilds for a year. Handled well, the move is the moment to claim the non-brand course searches the old site never covered.
“Moving the site felt like starting over, and honestly I expected a bad year. Instead we ended up being found by parents who had never heard of us, which is not something the old site ever did.”
Illustrative quote — written by Web Tonic to put the results above in an owner’s words. It is not a statement provided by the client.
The opportunity in a migration is that nobody is defending the old rankings — including you. It is the cheapest moment to restructure a site around demand instead of history.
02 — Our approach
Protect the migration, then compete on the course searches.
First the mechanics: consistent redirects, unambiguous canonical signals and internal links pointing at the new pages, so whatever authority existed moved rather than evaporated.
Then the real work — content built for non-brand demand. Parents search for a certification, an age group and a location, not a company. Pages were created for each real combination, with the practical detail that decides a booking: what the certificate covers, what age it suits, how long it takes, where and when it runs, and what it costs.
Structure kept them apart: one page per course-and-place intent, no two pages competing for the same query, and course schema so sessions could qualify for richer results.
Finally titles and descriptions were written for a parent scanning results, which is what turned 46,188 impressions into 1,481 clicks.
03 — What we did
Move the authority, build for non-brand demand, keep intents separate.
A migration only costs you traffic if you rebuild the same site at a new address.
Migration mechanics
Moved authority instead of losing it
Consistent redirects, clean canonicals and internal links pointing at the new pages so the old address handed over rather than disappeared.
Recreated Search Console coverage view
Non-brand content
Built pages for certificates, ages and places
Parents search for a certification and a location, never a company name. Each real combination got a page with the practical detail that decides a booking.
Recreated Search Console queries view
Intent separation
One page per course-and-place query
No two pages competing for the same search, and course schema so each session could qualify for richer results.
Page structure and content map
Click-through
Wrote for a parent scanning a results page
Titles and descriptions built around certificate, age and location — which is what converted the new impressions into 1,481 clicks.
Impressions vs clicks trend
The stack we ran it on
Google Search Console
Search
GA4
Analytics
Ahrefs
SEO
Semrush
SEO
Screaming Frog
Technical SEO
YourText.Guru
Content
AgencyAnalytics
Reporting
Looker Studio
Dashboards
“Web Tonic did in six weeks what our last two agencies couldn't in a year — and for the first time we could see every dollar of it”
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