Gouttières Grand-Montréal · Seamless gutter installation · SEO — organic search · 2026
How a gutter installer went from 53 organic clicks to 327
A single-trade contractor has one advantage over the general roofer: when somebody searches for exactly that trade, there is no reason for a specialist to lose.
327
organic clicks
from 53, twelve matched months
The results, up top — every number is in the strip below
327
organic clicks
from 53, matched twelve months
+517%
organic clicks
twelve matched months
+326%
impressions
22,007 → 93,812
93,812
impressions
Search Console, twelve months
12
matched months
no seasonal cherry-picking
01 — The challenge
One narrow trade, seasonal demand, and 53 clicks a year to build on.
Gouttières Grand-Montréal sells, installs, cleans and maintains seamless residential gutters across Greater Montreal, fabricated on site, with more than twenty-five years behind the trade.
The starting point was 53 organic clicks across an entire year. Gutter demand is also sharply seasonal — spring melt and autumn leaves — and competes for attention with roofing companies that treat gutters as an afterthought line item.
“Roofers will happily bolt gutters on at the end of a job. This is all we do, and twenty-five years of doing only this ought to count for something when somebody searches for it.”
So the site was built to say exactly that, in the words people search with.
02 — Our approach
Specialist depth, seasonal timing, and on-site fabrication as the hook.
Content was built around the specific jobs — seamless installation, cleaning, repair, maintenance, protection screens — rather than one gutter services page, so a specialist can outrank a roofer's afterthought section.
On-site fabrication was made a genuine content angle rather than a slogan, because it is the concrete difference between this installer and a general contractor subcontracting the work.
Impressions grew 326% and clicks 517%, so the site is both appearing more often and being chosen more often. The absolute numbers are still small, and they are published as they are: 327 clicks, not a percentage standing in for one.
03 — What we did
Job-level pages, seasonal coverage, fabrication as differentiator.
A specialist made to look like one in search.
Job-level pages
Replaced one services page with the actual jobs
Seamless installation, cleaning, repair, maintenance, protection screens. Each is a distinct search with distinct urgency.
Seasonal coverage
Built for spring melt and autumn leaves
Gutter demand arrives in two sharp windows. Coverage was written so both are already in place before they hit.
Specialist positioning
Made on-site fabrication a real angle
The concrete difference from a roofer who subcontracts the work, written as content rather than a slogan.
Small numbers, stated plainly
327 clicks, not a percentage in disguise
Growth was six-fold, but the absolutes are still modest. Both are on the page so the percentage cannot mislead.
04 — The results
Twelve matched months: organic clicks six-fold, impressions +326%.
Content highlights
The stack we ran it on
Google Search Console
Search
GA4
Analytics
Ahrefs
SEO
Semrush
SEO
Screaming Frog
Technical SEO
YourText.Guru
Content
AgencyAnalytics
Reporting
Looker Studio
Dashboards
“Web Tonic did in six weeks what our last two agencies couldn't in a year — and for the first time we could see every dollar of it”
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