Electrical marketing that fills the schedule board

Both. Owner-operators with one or two vans come to us for google map presence and local seo coverage in the towns they actually serve and a site that converts the homeowner they paid to reach. Multi-crew firms come to us for coverage across several territories, shared measurement, and an honest read on which areas and channels are producing.

We also hold market exclusivity: one electrical contractor per market, written into the agreement, so our seo and ppc effort is never pointed at two of you at once.

Most companies arrive at one of two moments — shared-lead fees rising faster than the jobs they justify, or a new site that quietly lost the visibility the old one had. Both need the same foundation: pages worth ranking, clean tracking through to appointments, and local ppc coverage pointed at the digital marketing projects you want more of.

Google ads and tracking fixes usually show inside the first weeks, because the homeowners are already searching and the waste is immediate. Map and review improvements typically move enquiry volume within 30 to 60 days. Organic seo compounds over two to three quarters, since it depends on website structure and reputation rather than publishing volume.

We report cost per confirmed appointment from month one, which sometimes makes early figures look less flattering than a raw enquiry count would. That is deliberate, and it is the number that matches your schedule board.

A fixed monthly agency fee, quoted separately from media spend, scoped to your service area and the channels you need. After the audit you get a plan tied to targets — cost per confirmed appointment and finished job first — and we will tell you which channels we would not run yet rather than selling the full bundle on day one.

Where the fix is smaller than a retainer, we scope to the fix and say so on the first call.

Yes, and it is usually where the fastest money is. We work with the common field service and dispatch platforms used by electrical contractors, with call tracking, and with the messy reality most offices run on: enquiries logged three different ways, missed rings nobody counted, quotes that were never followed up.

Existing platforms are welcome to stay if they earn their place. We simply report every source net of fees against appointments and finished jobs, so renewals become an evidence-based decision instead of an annual habit.

Not a problem, but a dependency worth balancing. Those platforms deliver volume you would struggle to replace overnight, and they also sell the same homeowner to your rivals and keep the relationship. The healthy pattern is deliberate: keep the volume while building your own ranking coverage, reviews and past-customer base, where the margin and the repeat business belong to you.

We report both routes side by side net of fees, so each quarter you decide the mix on evidence rather than renewing because it is easier.

The scoreboard. Enquiry counts are easy to inflate and impossible to bank. We tie spend to appointments and finished jobs, weight budget by job value, and treat phone answer speed as part of the campaign rather than somebody else’s problem.

You get a named senior strategist rather than a coordinator relaying questions, with seo, paid media, content, design and web development specialists on one team. Most electrical companies arrive from three or four vendors who each optimise their own report; one group means one set of figures and one weekly review.

The best digital marketing strategies in this trade are unglamorous: a page worth ranking for each high-value service, a credible google presence in every town you cover, an honest price conversation, fast human follow-up, budget pointed at the projects with margin in them, and a quarterly look at what each platform really delivers. That is the job.