Toiture Couvreur Laval · Roofing contractor · SEO — organic search · 2026
How a Laval roofer grew clicks 47% in a saturated market
Laval roofing is one of the most crowded search markets in Quebec. Half a million impressions a year and only 335 clicks tells you exactly what the problem was.
+47%
organic clicks
335 → 493, twelve matched months
The results, up top — every number is in the strip below
+47%
organic clicks
335 → 493, matched twelve months
+20%
impressions
536,243 → 641,838
493
organic clicks
Search Console, twelve months
641,838
impressions
Search Console, twelve months
01 — The challenge
Plenty of visibility, almost no click-through.
Toiture Couvreur Laval covers roof repair, replacement, inspection, green roofs and emergency work across Laval and the surrounding region.
The starting position was unusual: the site already collected 536,243 impressions a year but converted them into just 335 clicks. It was appearing constantly and being chosen almost never — a positioning and relevance problem, not a visibility one.
“I show up in the results all day long and nobody clicks. Something about what they see is telling them I am not the answer.”
So the work went into relevance and specificity, not more reach.
02 — Our approach
Specific services and specific places, instead of broader reach.
The diagnosis was that the site was appearing for queries its pages did not really answer. Coverage was rebuilt service by service — repair, replacement, inspection, green roofs, emergency call-outs — so an appearance matches a page that addresses the search.
Green roof installation was treated as a genuine specialism rather than a list item, since it is both differentiating and commercially serious.
Clicks grew 47% to 493 while impressions rose 20%. Progress on the real problem, and nowhere near finished: the click-through rate on this footprint is still low, and the page says so.
03 — What we did
Service-specific pages, green roof specialism, relevance repair.
Converting appearances the site already had.
Service-specific pages
Matched pages to the queries being shown
Repair, replacement, inspection, green roofs and emergency work, so an appearance lands on a page that answers it.
Green roof specialism
Treated a differentiator as one
Green roof installation is commercially serious and genuinely distinguishing, so it got real content rather than a bullet.
Relevance over reach
Clicks +47% on impressions +20%
The point was never to appear more often. It was to be chosen when appearing.
Stated plainly: not finished
Click-through is still low
641,838 impressions producing 493 clicks is still a poor ratio. The direction is right and the distance remaining is on the page.
04 — The results
Twelve matched months: +47% organic clicks on a still-low click-through.
Content highlights
The stack we ran it on
Google Search Console
Search
GA4
Analytics
Ahrefs
SEO
Semrush
SEO
Screaming Frog
Technical SEO
YourText.Guru
Content
AgencyAnalytics
Reporting
Looker Studio
Dashboards
“Web Tonic did in six weeks what our last two agencies couldn't in a year — and for the first time we could see every dollar of it”
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