Toiture Couvreur Laval · Roofing contractor · SEO — organic search · 2026
How a Laval roofer grew clicks 47% in a saturated market
Laval roofing is one of the most crowded search markets in Quebec. Half a million impressions a year and only 335 clicks tells you exactly what the problem was.
The results, up top — every number is in the strip below
+47%
organic clicks
335 → 493, matched twelve months
+20%
impressions
536,243 → 641,838
493
organic clicks
Search Console, twelve months
641,838
impressions
Search Console, twelve months
+77%
all-channel sessions
1,614 → 2,850, GA4 all sources
Plenty of visibility, almost no click-through.
Toiture Couvreur Laval covers roof repair, replacement, inspection, green roofs and emergency work across Laval and the surrounding region.
The starting position was unusual: the site already collected 536,243 impressions a year but converted them into just 335 clicks. It was appearing constantly and being chosen almost never — a positioning and relevance problem, not a visibility one.
“I show up in the results all day long and nobody clicks. Something about what they see is telling them I am not the answer.”
So the work went into relevance and specificity, not more reach.
Specific services and specific places, instead of broader reach.
The diagnosis was that the site was appearing for queries its pages did not really answer. Coverage was rebuilt service by service — repair, replacement, inspection, green roofs, emergency call-outs — so an appearance matches a page that addresses the search.
Green roof installation was treated as a genuine specialism rather than a list item, since it is both differentiating and commercially serious.
Clicks grew 47% to 493 while impressions rose 20%. Progress on the real problem, and nowhere near finished: the click-through rate on this footprint is still low, and the page says so.
Service-specific pages, green roof specialism, relevance repair.
Converting appearances the site already had.
Service-specific pages
Matched pages to the queries being shown
Repair, replacement, inspection, green roofs and emergency work, so an appearance lands on a page that answers it.
Green roof specialism
Treated a differentiator as one
Green roof installation is commercially serious and genuinely distinguishing, so it got real content rather than a bullet.
Relevance over reach
Clicks +47% on impressions +20%
The point was never to appear more often. It was to be chosen when appearing.
Stated plainly: not finished
Click-through is still low
641,838 impressions producing 493 clicks is an early-stage ratio with room ahead of it. The direction is set and the remaining distance is on the page.
Twelve matched months: +47% organic clicks on a still-low click-through.
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Dockers — Influencer & whitelisting
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498 first-time calls
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EnMouvement
107 → 293 ad calls
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Erco Électrique
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$6M → $100M · 7×+ ROAS
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Fil Chauffant Toiture — Meta Ads
45 leads · CA$38.53
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Fil Chauffant Toiture — SEO
133 → 524 clicks
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243 → 1,012 consultations/mo · cost per landing page view −30%
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Future Forward — Performance-driven creator campaign
CPA −20% · 5 platforms
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Geo Stone
275 leads at CA$19.59
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Geo Stone — Google Ads
93 → 198 calls from ads
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Geo Stone — SEO
1,476 → 3,025 clicks
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Gouttières Grand-Montréal — SEO
53 → 327 clicks
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HelloFresh — Dark posting at scale
17 countries · CPA −20% MoM
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Her-Age
6.63× tracked ROAS
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Hopper — Performance creative at scale
300+ assets/mo · CAC −20%
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HUBZ404
90 → 86,773 impressions
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ROAS +300% · CPA −70%
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3M+ impressions · 9%+ CTR
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Inspections Nicolas Landry — SEO
+117% impressions
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iTrustCapital — UGC & paid media
CVR +100% · CAC −65%
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JDM Drive — SEO
37,831 clicks · from zero
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JDM Engine Direct
$1.42M tracked revenue at 14.62×
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Katchoo — Meta Ads
CA$11.15 per lead
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K&R Strategic Partners
$24,740 in tracked value from zero
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K&R Strategic Partners — SEO
0 → 76,344 organic impressions
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LAHA
24 → 475 tracked conversions
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L'Entrepôt de la Réno
5.55× ROAS while tripling spend
Retail & e-commerce
L'Entrepôt de la Réno — Google Ads
CA$356k → CA$1.9M tracked revenue
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L'Entrepôt de la Réno — SEO
111,651 → 280,019 clicks
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L'Exterminateur en Ligne
ROAS 3.27× → 5.51×
Home services & trades
L'Exterminateur en Ligne — Meta launch
9.60× ROAS in the first 3 months
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L'Exterminateur en Ligne — SEO
+20% clicks · +47% impressions
Retail & e-commerce
Linktree — Organic social, series & design
5× reach · 10M views
Consumer apps & platforms
Living Beauty
+225% purchases, matched months
Retail & e-commerce
Living Beauty
402,490 → 1,007,144 impressions
Beauty & personal care
Madhippie — Performance creative
50+ assets/mo · 30%+ thumbstop
Beauty & personal care
Marvel Styles — Disney — Organic social
+40% saves · 9%+ engagement
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MDF Mécanique — Google Ads
187 ad calls · CA$37 each
Automotive
MDF Mécanique Laval
240 leads at CA$33 from CA$7,966
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Medic Québec
152 → 3,855 organic clicks
Health & medical
Mindbloom — Influencer marketing & paid social
CAC −25% · referrals +40%
Health & medical
Miniso — Influencer activations
7M+ views · 200+ activations
Retail & e-commerce
Miro — B2B creator marketing
20M+ impressions · 25 KOLs
B2B & SaaS
Mogu Mogu — Influencer-led high-reach campaigns
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National Consumer Panel — UGC-driven acquisition & paid media
CPI −30% · CPA −20%
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National Debt Relief — UGC, performance creative & influencer strategy
CVR +25% · CAC −30%
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NATIVE — UGC, studio content & retouching
1,000+ assets · 50+ creators
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Nettoyage Danfour
+39% leads at −26% cost, flat budget
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Nettoyage Danfour — SEO
+228% organic impressions
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New Balance — Casting, post-production & influencer marketing
7 athletes · 750k audience
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NielsenIQ — Global UGC at scale
100 creators/mo · $20M+ media
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Nordstrom / Wildfang — Micro influencer & gifting
500+ assets · 10M+ views
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Nurse.com — Influencer-led creative strategy
200k+ users · <$0.20 CPC
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Nuun — Nestlé — Influencer marketing & UGC
60%+ TOFU capture · +30% engagement
Food & beverage
Oever — Event promotion (Google Ads)
1,678,801 impressions · $3.05 CPM
Events & venues
Peintres Montréal — SEO
+441% sessions
Home services & trades
Peinture Marcil — SEO launch
0 → 2,176 sessions
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Pièces d'auto La Plaine
561 → 1,669 calls, flat spend
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Plomberial — Meta Ads
30 leads · CA$32.97
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Plomberial — SEO
+887% impressions
Home services & trades
Polarsteps — UGC strategy & content production
136+ assets · 60+ creators
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Prépa PPL — audience launch
0 → 1,575 sessions/month
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Rail Europe — Creator-led UGC & content strategy
28+ outputs · 2 audience contexts
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Réparation Toiture Montréal
Sessions 523 → 1,367 matched
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Santoy Calgary Painters — SEO
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Secourisme RCR Plus — SEO
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Slynumber — Creator strategy & paid media
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Soffite Fascia Montréal
143,856 impressions from near zero
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Solution Cimex
48 → 387 calls from ads
Home services & trades
Solutions Prox-Secur — SEO
565 → 5,195 clicks
B2B & SaaS
SOS Électricien Montréal — SEO
+17% clicks · +24% reach
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SOS Plombier Montréal
+263% organic sessions
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Stone Decorative — Organic recovery and tracked calls
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Sudipta Fitness
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Over 253x 5-star
reviews
"Their transparency, attention to detail, and collaborative approach made them feel like an extension of our own team."
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