A local SEO package is not a marketing strategy for a restoration platform.

Four decisions and a plan. Service line and segment priority, meaning which work across water, fire, mold, contents and reconstruction gets funded and which is declined; positioning and proof, meaning why an adjuster, a property manager or a homeowner should choose you; channel roles, meaning what search, paid media, referral development and commercial programmes are each for; and budget and measurement, meaning owners, spend by branch and the numbers leadership reviews weekly. The output is a written marketing plan, not a workshop summary.

An agency executes a plan. This engagement writes one, and because we take no media, listing or execution work inside it, the plan can say that a channel should be cut, that a branch is overfunded, or that next quarter's money belongs in referral development rather than paid search. The deliverable includes a one-page brief written so any agency, including your current one, can deliver against it. Execution is scoped separately afterwards if you want us to do it.

Not inside this engagement. The plan says what each branch's local search and maps presence has to achieve, what proof and service information belongs on it, and how it is measured, then hands that to whoever executes. Keeping the strategy separate from the listing work is the point: a plan written by the team that also bills for the retainer tends to recommend the retainer.

Because a ringing phone says nothing about mix. Once gross margin, capacity and days to payment come into it, the ranking of work usually changes, and some of the busiest job types turn out to consume crews at close to breakeven. Cleanfax's 2026 survey found 19% of restorers reporting gross margins under 20%, up from 12% a year earlier. Deciding which work you want more of is a different conversation from buying more calls.

As a commercial input to the plan, priced honestly. We read margin, cycle time and days to payment on programme work against direct and referral work, then state what share of capacity it should hold and what the company would need to build to be less dependent on it. The 2026 State of the Industry report found 64% of restorers using TPAs and 61% of those users saying they would not recommend them. We give no claims handling, insurance or legal advice.

A fixed fee quoted after a scoping call, with deliverables and dates written down before you commit. It varies with the number of branches, service lines and markets in scope and the state of your data, so publishing a rate would mislead most readers. For budget context, The CMO Survey puts marketing at 9.0% of company revenue on average across industries, with 33.6% of digital activity run by outside agencies. Book a meeting for a scope and a number.

No. Coaching sells a repeatable operating programme, peer groups and accountability against someone else's playbook. This is a fixed-scope consulting engagement that reads your own numbers and produces one written marketing strategy for your company, then ends. There is no ongoing programme attached and no requirement to buy anything afterwards.

Yes, within the agreed scope, and it is usually the fastest route to a positioning claim that survives contact with the market. Referral partners will tell you plainly why they send work elsewhere, which is rarely what the website says. Interviews are short and confidential, and findings feed the positioning platform rather than being published.

Yes, and separately from residential, because they are different businesses sharing a fleet. Commercial accounts, pre-loss agreements and large loss are sold rather than searched, so they get their own targets, owners and sales motion in the plan. That split matters given how residential the industry has become: 67.31% of companies did 75% or more residential work in 2025, up from 59.78% in 2024.

It can cover the marketing side: which brands to keep or consolidate, how a new branch inherits positioning and channel roles, what reporting has to be standard across the platform, and the order in which markets are funded. We are not transaction advisers and give no valuation, diligence or deal advice. Where the question is the wider commercial constraint, disaster restoration growth advisory is the engagement.

Different question. Disaster restoration growth advisory looks for the commercial constraint on growth wherever it sits, including service mix, capacity, TPA concentration and the cash cycle. Marketing strategy consulting takes the commercial model as given and answers what marketing should do about it: segment priority, positioning, channel roles, budget and measurement. Companies that already know their constraint usually want this one.

Yes, and it usually leads the plan, since water damage returned to 64% as the top service category in the 2026 State of the Industry report. If water is effectively your whole business rather than one line in a multi-service platform, water damage restoration marketing strategy consulting is the closer fit.

Yes, and we will say plainly where it limits a conclusion. We work from financial records first, reconcile the job management system, call tracking, ad platforms and analytics against them, and label which findings are solid and which are directional. Where the reporting layer itself needs rebuilding, marketing operations consulting implements it.

No, it is often the right first step, because the plan states what the first senior hire has to do and what stays with agencies. Where the question is really structure and sequencing of hires, marketing team advisory covers it, and where you need someone to lead the function while you build it a fractional CMO is the engagement. Both are quoted separately and neither is required to use the plan.

Your team runs it, and every workstream has a named owner on your side. Many companies book a review at ninety days to check the leading indicators and adjust the sequence, which takes half a day and is optional. Where you want a standing numbers habit instead, scorecard advisory sets one up and hands it back. The parent engagement is marketing strategy consulting, and execution, if you want us to do it, is scoped separately.

They are inputs to the plan, not the plan. We review what your website, local search visibility, email programme and digital advertising currently do for each branch, what each channel costs, and which services they actually promote across water, fire and mold remediation. Many restoration contractors are buying the same package in every market regardless of the local competitive picture. The plan states what each of those channels is for, what online visibility is worth in that territory, and which vendors should be renewed, renegotiated or stopped.